Uber partners with Nike as official ride partner for After Dark Tour in Mumbai
Uber has partnered with Nike as the official ride partner for the first-ever After Dark Tour (ADT) in Mumbai — a night-time 10K run that aims to celebrate and empower women runners. The event, set to be one of the largest of its kind in India, reflects a shared commitment to making late-evening activities safer and more accessible, especially for women.
The collaboration is driven by the insight that many women remain cautious about stepping out after dark due to safety concerns. A consumer survey by Uber revealed that 85 per cent of women in Indian metros have cancelled or altered plans at night over concerns about transport or safety.
As the official ride partner, Uber will provide reliable transportation options for ADT participants, supporting travel to the venue and back home after the post-run gathering. Survey data also highlighted that 79 per cent of women feel safer using ride-hailing services at night compared to other forms of transport, and 94 per cent of Uber users agree that such platforms enable more spontaneous night-time decisions.
'Women shouldn't have to plan their lives around safety concerns — they should feel empowered to step out whenever they choose,' said
Shiva Shailendran
, Director, Consumer & Growth, Uber India and South Asia. 'Our partnership with Nike aims to help make the night feel accessible again.'
Tarundeep Singh
, GM, Nike India, added, 'The After Dark Tour is about connection, celebration and confidence. Our partnership with Uber ensures women runners can focus on the race, not the commute.'
According to Uber's data, key safety features such as live GPS tracking (cited by 70.8 per cent of respondents), emergency button access, and verified driver profiles contribute to a greater sense of security for women. Uber also highlighted findings from an Oxford Economics study showing that ride-hailing has enabled 4 in 10 working women to enter the workforce, with 75 per cent citing safety as a key reason.
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