Extreme H and ITV Announce Multi-Year Broadcast Partnership
Building on a successful relationship established during Extreme E, ITV has been a steadfast partner since the series' launch in 2021. This new agreement signals ITV's commitment to supporting Extreme H's cutting-edge vision as it transitions into the next chapter of zero-emission motorsport innovation.
Extreme H and ITV share a profound commitment to sustainability. ITV continues to lead by example through its albert sustainable certification for all produced and commissioned programming in the UK, ensuring its shows achieve maximum audience impact with minimal environmental impact. ITV are also signatories of the Climate Content Pledge, amplifying content that inspires sustainable living and climate action.
Niall Sloane, ITV Director of Sport, said: 'ITV and Extreme H have a longstanding relationship and we are pleased to continue our partnership building on the success of Extreme E. Extreme H represents the next frontier in racing innovation and we are sure our ITV audience will enjoy all of the action free-to-air on ITV4 and ITVX.'
Ali Russell, Managing Director of Extreme H, said: "It is fantastic news to be extending our broadcast partnership with ITV as we introduce Extreme H to the world. This collaboration ensures that our innovative hydrogen-powered championship, featuring a gender-equal racing format, will continue to reach UK audiences on one of the most prominent platforms.
'ITV has been a long-term and passionate supporter of our mission, and this partnership not only highlights the excitement of our racing series but also amplifies critical messages around sustainable innovation and equal gender sports. I'd like to thank Niall Sloane and the ITV team for their continued commitment, and we look forward to working together to inspire change."
Driving Forward with Extreme H
Catie Munnings, British rally driver, echoed this sentiment: "This partnership extension is incredible news. The series has made tremendous strides in showcasing the possibilities of sustainable motorsport, and having ITV on board ensures these achievements, and the critical issues we're racing for, reach a wide audience.
'I'm excited to continue raising awareness about sustainability and gender equality through this unique championship."
With Extreme H poised to debut later this year, this partnership ensures the series' innovative racing format will inspire UK audiences while amplifying its mission for sustainability, gender equality, and hydrogen-powered innovation.
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