Loose Women stars left ‘disappointed' at major change to show ahead of move to digital channel following ITV cuts
The talk show's panellists are said to be disappointed by their new home — a third the size of their old one.
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Loose Women panellists are said to be disappointed by their new home
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Bosses aim to capitalise on the popularity of panellist Olivia Attwood
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Sources say the Loose Women podcast does brilliantly on ITVX
Credit: Spotify
The move to London's Celebro from White City comes as the series is dumped on to ITVX as part of a daytime shake-up.
It is switching to 30 weeks from 52, losing its 100-strong studio audience and its regular celebrity guests.
A source said of the studio: 'Cast and crew are crestfallen. It feels like a broom cupboard. It's going to be very cramped.
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"It feels like the show they've fought so long and hard to create is slowly being decimated. It's heartbreaking.'
The studio audience is going so it is easier to upload the show on ITVX before it airs on terrestrial — as bosses see the hub as a rival to Netflix and Prime Video.
Sources say the Loose Women podcast does brilliantly on ITVX and proves the audience is there.
Bosses also aim to capitalise on the popularity of panellist Olivia Attwood who has 250million views across her streams.
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An ITV source said: 'We have always said these programmes will find a new home in 2026.
'The studio is not confirmed, when it is we will communicate that news to our staff first.'
An ITV spokeswoman said: "Loose Women is broadcast across ITV1 and ITVX and there are no plans to change that."
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