Kavya Maran On Her IPL Memes: 'Even If I Sit Many Feet Away, The Cameraman...'
Kavya Maran explains her viral reactions during IPL matches, citing her deep attachment and the cameramen's eagerness to find her from anywhere.
Businesswoman Kavya Maran, the CEO and co-owner of the Sunrisers Hyderabad (SRH) franchise, has said she understands why her animated reactions during IPL matches, which get caught on camera and end up becoming memes on the internet. She said she has put her 'heart and soul' into SRH and is 'personally attached' to its results on the pitch, which the broadcasters' cameramen make sure to hound and capture.
Kavya is the daughter of Sun Group chairman Kalanithi Maran. She became an internet sensation overnight in 2023 by leading SRH's charge in the IPL auction. Since then, she's been present at the ground for almost all of SRH's matches, and her reactions to moments on the field rapidly go viral on social media.
'Those are my raw emotions that you're seeing because my job has brought me to the point that I have to put myself out there," Kavya said in an interview with Fortune India. 'In Hyderabad, I can't do anything; I have to sit there. That's the only place I can sit. But even when I go to Ahmedabad or Chennai, and I'm sitting many feet away, somewhere in the box, the cameraman manages to find me. So, I understand how it becomes memes."
'When it comes to Sunrisers, I genuinely wear my heart on my sleeve. I think when you put your heart and soul into something, you naturally tend to get very personally attached to its successes and failures," she added.
SRH have one IPL title to their name — 2016. They have had quite a roller coaster journey under Kavya's tutelage.
In 2023, they finished last in the points table, despite building a solid team. In 2024, they went in the opposite direction, qualifying in second and reaching the final. This year, they ended mid-table, winning six of their 14 matches and being out of the playoff race quite early.
Kavya also overlooks the Sunrisers Eastern Cape franchise in the South African competition, SA20. There, they are the most successful franchise, having won the first two seasons in 2023 and 2024 under Aiden Markram's captaincy.
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