Social media users are proving why nothing beats a Jet2 holiday. What's that?
A 2024 television ad for the British airline Jet2 recently resurfaced on TikTok, sparking thousands of users to share their own videos with the audio.
Set to the tune of Jess Glynne's 2015 song "Hold My Hand," the ad cheerily declares, "nothing beats a Jet2 holiday."
It goes on to detail a discount of £50 per person on flights — which totals £200 for a family of four, the ad points out.
The clip has been used over a million times across several audios available on TikTok, with users superimposing the sound over funny moments.
Even the voice actor behind the viral audio and the airline itself have weighed in on the trend. Here's what to know.
What is a Jet2 holiday?
Jet2 is a British airline company. In 2024, it released a television ad titled "nothing beats a Jet2 holiday."
The original clip, which has more than two million views on YouTube, promotes a discount on flights using a series of clips of a family on vacation.
In British English, it is common to refer to a vacation as a holiday.
Voice behind 'nothing beats a Jet2 holiday' weighs in on virality
Zoë Lister, a voice actor from the United Kingdom who narrates the viral clip, has leaned into the success on social media.
"Chances are if you have a social media account and you live in 2025 on planet Earth, you've heard my voice," she said in an Instagram video this month.
Lister said since the audio gained popularity, she has received messages from people all around the world asking about Jet2 holidays.
On July 21, Lister and Glynne, the artist whose song is used in the original ad, met up for an appearance on air for Capital UK radio station.
"One more thing off our 2025 bucket list" Jet2 commented on the post.
'Nothing beats a Jet2 holiday' trend explained
TikTok users have taken over the sound for funny moments that exude the opposite of vacation relaxation — from clips of unwanted rodents and creepy crawlers to activities like axe throwing and surfing gone wrong.
Here's a look at some of the videos.
Melina Khan is a national trending reporter for USA TODAY. She can be reached at melina.khan@usatoday.com.
This article originally appeared on USA TODAY: What is the Jet2 holiday meme? The viral audio explained
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