I have 20 years experience in marketing but I'm struggling to get interviews – how can I stand out?
BOSSING IT I have 20 years experience in marketing but I'm struggling to get interviews – how can I stand out?
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APPRENTICE star and West Ham United vice-chair Karren Brady answers your careers questions.
Here, Karren gives her expert advice to a reader who is struggling to get job interviews despite an abundance of experience.
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Karren Brady gives you career advice
Q) I'm currently looking for a new position in the marketing sector, but I'm not having much luck.
I have 20 years of excellent experience and have worked my way up the ladder across three different companies to be in a mid-senior role.
I know I already have most of the skills needed to do the jobs I'm applying for, but I'm still not even getting interviews.
How can I make my application stand out in such a competitive job market?
Clare, via email
A) It's frustrating to have such solid experience and still feel like you're being overlooked for positions.
You clearly have a lot to offer, so the issue likely isn't your capability – it's about how your application is landing in a very crowded market.
First, take a fresh look at your CV and cover letter.
Are you tailoring them to each specific role, highlighting the exact language and priorities from the job description?
Hiring managers often scan applications quickly, so make sure your most relevant achievements and leadership skills are front and centre.
Apprentice star Karren Brady terrified after burglar launched FOUR raids on £6m home in 16 hours taking designer gear
Lead with notable results, focus on outcomes, the value you bring to the business and the difference you have personally made.
Is your LinkedIn profile up to date?
Posting and engaging with content in your industry is increasingly important.
If you're applying for jobs mostly online and not hearing anything back, try to expand your approach.
Reach out directly to hiring managers and named recruiters on job adverts.
You could also speak with a trusted recruiter or book a session with a career coach to get some objective feedback on your CV and covering letter.
Sometimes, just a slight shift in how you frame your achievements and skills can unlock new opportunities. Good luck!
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