25 Affordable And Effective Target Beauty Items

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A luxurious E.l.f. Holy Hydration! Lip Mask to say goodbye to chapped lips once and for all. This mask is like a blast of hydration, containing a trio of hyaluronic acid, castor seed oil, and squalene to create plump, pillowy puckers. This will moisturize your lips while you snooze away or whenever you feel that chilly air-tightness coming on!
Promising review: "I have not been disappointed by a single E.l.f. product. I love the amount of hydration from this product. E.l.f. products are affordable and I appreciate they are still higher quality products. The fragrance-free moisturizing lotion is the best!" —ChristmastimePrice: $7
A Maybelline Firework mascara, because it leaves your lashes looking as-flared out as literal fireworks (hence the name)! It has a flexible wand for easy application and a nourishing formula to help enhance the look of brittle lashes.
Promising review: "I got this mascara because it caught my eye, and it did not disappoint! It doesn't leave my lashes clumpy, but it gives them definition and length. Also, my curl lasts all day!! I will definitely keep purchasing!" —OhPrice: $11.89 (available in five shades)
A bottle of L'Oreal Paris Elvive 8 Second Wonder Water if your hair needs a moisture treatment, but you have approximately five minutes in the morning for your entire hair routine. This formula contains moisturizing agents *and* amino acids to rebuild your hair's structure while upping the ante on a lustrous shine!
Promising review: "I love this product for our 7-year-old's tangly knitted hair. It helps smooth it out and makes it easier to brush. We've been using it for a few years now, and it's a lifesaver!" —redrocksPrice: $12.49
A CeraVe Face Wash because cleaning your skin should NOT mean stripping it of its vital oils! Seriously, your skin *needs* the good bacteria and oils that traditional foaming cleansers tend to strip away. Protect your lipid barrier with a moisturizing cleanser (like this one) that rids the skin of the day's grime while hydrating it to its plump glory.
Promising review: "I have tried every face wash, spot treatment, acne medication, birth control, and professional facial service under the sun, and I have had acne since I was 17. I bought this, and my skin cleared up completely in three months, so much that I was able to completely stop all other topicals and oral dermatologist medications. I use the a.m. and p.m. moisturizer, too; this was really a godsend." —Ks97Price: $6.49+ (available in four sizes)
Milani Keep It Full Lip Plumper if you're SUPER inspired by the 2000s revival of pillowy soft and glossy lips. Pair this with your favorite lip liner for a plump and reflective pout.
Promising review: "Amazing lip gloss and 'rosewood' is the perfect color for me. Also, the color lasts quite a while." —curlygirlPrice: $12.19 (available in seven colors)
A water-based Good Molecules Hyaluronic Acid Face Serum, because it's one of the best ingredients for flooding your skin with moisture. Hyaluronic acid is a water magnet — it attracts water from the air and delivers it on a silver platter straight into your skin. Just be sure to pair this with a barrier-protective moisturizer to lock that hydration in!
Promising review: "I usually use a more expensive hyaluronic acid. I ran out, and it was on backorder. I figured for around $6, I'd give this a go in the interim. Dang. This stuff is nice!! I've tried many of these serums and have struggled to find ones I like. They're usually sticky, expensive, don't spread well, etc. This one is a little sticky, but a little of it goes a long way, and it's super hydrating. If my usual one weren't already in the mail, I'd cancel it and fully convert it to this one. I probably will after the bottle of the more expensive stuff runs out." —AshleyPrice: $5.99
An EOS vanilla cashmere shave oil so that you can up the luxe vibes of your #EverythingShower! Apply this shave oil before shaving (like a shaving cream) to help create a smoother razor glide across the skin. Oh, and it smells just like the brand's beloved vanilla cashmere body lotion — warm vanilla, soft musk, and cozy caramel galore!
Promising review: "This is an easy-to-use pump bottle, one pump gives me enough of the oil to use on an entire leg. It leaves my skin feeling smooth and moisturized, it smells heavenly! Love this shave oil!" —LPPrice: $8.99
A hydrating Essie roll-on cuticle oil that smells like literal fresh apricots! While this may be enough for me to hit purchase, the specs on this cuticle oil are also great: it helps moisturize the cuticles, fortify the nail beds, and comes in an easy-to-use roller ball that's great for on-the-go nail care.
Promising review: "Works great. Easy to put on and smells great, too." —CnelPrice: $18.29
A Saltair leave-in conditioner so that you can finally live out your air-dry dreams. This formula helps to detangle, moisturize, and smooth strands to enjoy shiny locks without endless styling products. Oh, and it smells like Santal, AKA the scent of fancy schmancy hotel lobbies.
Promising review: "This is a great leave-in conditioner. Love the bottle's aesthetic, too. Love the light mist the sprayer gives. Left my waves smelling great and feeling moisturized. Great for a curl refresh." —AdventurousSoulPrice: $10.99
L'Oreal Paris Magic Root Cover Up because there's concealer for your face — why not have a concealer for your hair? If you're in between coloring appointments and want to spruce up your roots for a meeting, dinner, or just for yourself, simply spray this and no one will be the wiser.
Promising review: "This gets the job done between salon visits! My only suggestion is placing a comb on your hair part when you spray so it doesn't get on your scalp." —KarltonPrice: $12.49 (available in nine shades)
A tube of Weleda Skin Food that's your new saving grace whenever dry skin strikes. This cream is a cult favorite for soaking into the skin and creating a soft-lit, luminous glow that lasts. You can slather on a whopping amount to act as a moisturizing mask or apply a pea-size amount in lieu of your typical moisturizer.
Promising review: "This product is terrific. I must mention its hydration prowess, which was just outstanding. It hydrates the skin better than other brands I've tried. If you're in search of a cream that offers deep nourishment and superior skin hydration, then this is it!" —AmaliaPrice: $18.69
Nyx Professional Makeup Brow Glue Eyebrow Gel because the days of using glycerin soap to achieve wispy, feathery brows are DONE! This brow glue locks brow hairs into place and comes in a convenient tube with a spoolie, so that you'll never have to dip your tools into soap ever again.
Plus, unlike other brow-freezing products on the market, this one costs about the same price as glycerin soap! Cha-ching. If you don't know the soap brow trick, check out this comparison of $1 soap brows versus a $112 brow gel.Promising review: "I cannot express how much I love this product! I was looking for something easy to apply, did not leave a white residue, and lasted throughout the day. This does all that! I have tried other brow-freezing products, soap brows, and even putting hairspray on a spoolie…but none of them last, and I end up with a noticeable white residue. For the price, it's 100% worth a shot!" —Ely BPrice: $9.99 (available in five shades)
An Ogx hair oil mist if you just can't be bothered with flat-ironing flyaways daily. This is one of the easiest ways to smooth frizz in a flash while adding a gorgeous scent and moisturizing with argan oil!
Promising review: "Smells so good and goodbye fizz and flyaways. Does not leave hair oily! Love it!" —Dog MommaPrice: $10.19
L'Oreal Paris Flash Cat Eyeliner because graphic liner looks and killer wings are still all the rage these days, but they're painfully difficult to perfect. Luckily, even novices can master a cut-worthy wing with this liner's easy-to-use stencil!
Promising reviews: "This eyeliner does its job, but what I really like is the cap. The wing on the cap is so useful for helping me make a wing tip without making a mess on my 50-year-old eyelids. I love it!" —Reviewer"Once it's on...it stays. I love that once it dries, there is no smearing!" —abrewer19Price: $11.49
An E.l.f. Blue-ty sleep oil is packed with ingredients that'll let people know you had your eight hours of self-care beauty rest. This lightweight yet nourishing oil contains 1% Granactive Retinoid that helps to smooth and clear skin. And aside from its gorg blue color, it's also packed with antioxidant-rich blueberry extract!
Promising review: "I'm very impressed! It really moisturized my skin and made it feel super soft. Definitely worth it for the price point!" —rrapilloPrice: $18
A pack of Kitsch satin sleep scrunchies that you can totally wear during the day, BTW. Satin is gentle on all hair types and won't tug at your hair during sleep, even if you're the type to toss and turn throughout the night.
Promising review: "Love these! Purchased twice (once for myself and once as a gift) and they are perfect for both thick and thin hair! Holds my super thick hair without pulling!" —Eld14Price: $9.79 for a pack of five (available in three colors)
A pore-minimizing Maybelline primer since there is no dewy makeup finish without a smooth base for your foundation! This primer is perfect for those who have prominent pores or oily T-zones that cause makeup to melt.
Promising review: "I love the way it makes my skin feel and look; glad that I bought two by mistake. All you need is less than a dime size to cover your face. Love that you don't need a lot of product and it makes your skin feel smooth. Definitely a go-to in my makeup routine. I would buy this product again." —Jen31787Price: $7.49
A Maybelline mascara that has cemented itself as one of TikTok's favorite lash-enhancing products years after first going viral! This mascara makes it easy to achieve full, defined, come-hither lashes with just a few strokes — clumps not included.
Watch a person's reaction to their lashes after using this mascara on TikTok here!Promising review: "I've seen people raving about this mascara a lot on TikTok, so I had to try it. I got it in the shade 'very black.' I've purchased it two times now. I love how lengthening and thickening it is without being clumpy, and it's not hard to remove." —NataliePrice: $10.79+ (available in 10 colors)
A Garnier micellar water for the first step in your nighttime skincare routine — removing your makeup. This micellar water is great because it removes ALL makeup, including waterproof mascara! And the best part? Micellar water only removes impurities, meaning it's nonstripping and generally great for those with dry skin.
Promising review: "Very effective in deep cleaning and removing makeup, including mascara." —jrPrice: $4.39+ (available in three sizes)
A Revlon kiss balm with a super hydrating- and easy-to-apply-formula for whenever you need a quick touch-up, like before meetings, after brunch, or on your ride from work to happy hour.
Promising review: "Love this stuff! Perfect for keeping your lips smooth." —HPrice: $5.59 (available in five colors and flavors)
An ESW Beauty sheet mask duo set with one matcha almond milk mask and one vanilla oat milk mask to help soothe dull, dry skin! This is a must if, despite your go-to hydrating skincare routine, you still need a little glow boost in your week.
Promising reviews: "Absolutely love this set! The formulas are top-notch, including some of my all-time favorites in one convenient bundle. They stick well, too, and don't dry out quickly. I was super excited to find these masks at my Target!" —Brit"I grabbed a few of these sheet masks for our monthly girls' night, and everyone loved them! The masks delivered a gorgeous glow, making our night even more special. Plus, the ingredients definitely feel way more premium than any other sheet masks I've tried in the past." —KatiePrice: $8.99
A Tree Hut Tropic Glow whipped body butter because your body's skin also deserves some love. This body butter smells like a warm, vanilla-y tropical dream, and it seeps into the skin to provide lasting hydration.
Promising review: "This is a great firming lotion and very similar to some more expensive products with similar promises. Plus, the smell is great. I've noticed a difference in the texture of my skin after using it for three months." —KB5Price: $12.19
A super Kristen Ess moisturizing shampoo that contains the brand's proprietary Zip-Up Technology to seal split ends! Though this color-safe formula is sulfate-free, it still lathers up like a dream *and* contains moisturizing avocado oil! If you want something to boost your hair in between salon appointments, this is the perfect no-thoughts-required shampoo.
Promising review: "This is a GREAT shampoo/conditioner combo!!!! I was nervous to return to the drugstore after falling in love with Dae products, but this works just as well as the expensive stuff for half the price!!! My hair feels so soft, and it has a nice smell that lasts!! I will be repurchasing!! Not to mention gorgeous packaging!!" —KayleePrice: $5.99+ (available in three sizes)
A BHA 2% liquid exfoliant so you can say bye-bye to blackheads once and for all. BHAs (also known as beta hydroxy acids) are needed to clear out the gunk from your pores and banish acne-causing dead skin cells.
Promising review: "This product has helped my overall skin texture and helped with acne and acne scarring. Bonus: the product lasts MONTHS at a time for me using it many times a week." —AnaPrice: $16.19
And an E.l.f. contour palette, because it's been making the rounds on TikTok for its ability to sculpt the face, add warmth, and up any makeup look! People love that this pressed powder formula glides onto the skin easily and rarely appears blotchy.
Promising review: "Love this contour palette! Perfect for light contouring on days when you want to go light on makeup! Blends easily and colors go well with my medium skin tone!" —GirlMom09Price: $10