Billie Eilish's Global Smash Surges And Becomes A Top 40 Win Again

Forbes

27-03-2025

'Birds of a Feather' continues to dominate for Billie Eilish in the U.K., ranking in the top 40 ... More across four charts, as it returns to that region on several lists. QUEBEC CITY, QUEBEC - SEPTEMBER 29: (EXCLUSIVE COVERAGE) Billie Eilish performs onstage during Billie Eilish HIT ME HARD AND SOFT: THE TOUR Kick Off at Videotron Centre on September 29, 2024 in Quebec City, Quebec. (Photo byfor Live Nation)
'Birds of a Feather,' taken from Billie Eilish's album Hit Me Hard and Soft, isn't currently the singer's highest-ranking track on the most important songs chart in the United Kingdom, but it's outperforming her other releases in many ways. As it approaches its first birthday, the single continues to gain ground on several notable rankings, once again asserting itself as an undeniable smash.
This week, 'Birds of a Feather' appears on four U.K.-based rankings. That's a feat that's unmatched by either of Eilish's two other currently-charting tracks. Both 'Wildflower,' a newly-selected single from Hit Me Hard and Soft, and 'Guess,' her collaboration with Charli XCX are only present on two lists each. That makes 'Birds of a Feather' Eilish's most visible win in the country at the moment, even if it's not leading on every individual tally.
It's not just the number of charts that's notable for the tune, but also the positioning. 'Birds of a Feather' lands inside the top 40 on every U.K. chart it reaches.
The track returns to that important region on both the Official Singles Downloads and Official Singles Sales charts, where it settles at No. 40. The composition holds steady at No. 14 on the Official Streaming list.
Meanwhile, on the more all-encompassing Official Singles ranking, which factors in sales and streaming to rank the most-consumed songs in the U.K., the track dips just slightly. It falls from No. 31 to No. 37 this frame.
Among Eilish's three charting tracks, only her collaboration with Charli ranks higher on the Official Singles chart. That tune slides from No. 26 to No. 33, putting it ahead of 'Birds of a Feather' by a few spaces.
On the Official Streaming chart, the story is a bit different. The Charli collab sinks from No. 49 to No. 63, making it Eilish's lowest-performing hit on that specific list.
'Wildflower,' which was recently tapped as the next –and likely last – single from Hit Me Hard and Soft, continues to lose ground. The track drops from No. 75 to No. 82 on the Official Singles chart. It also falls a few slots to No. 48 on the streaming list.
Of all the tracks from Hit Me Hard and Soft, 'Birds of a Feather' has proved to be the biggest global success. The song has now spent 44 weeks on each of the four U.K. rankings it currently can be found on, far outpacing both 'Wildflower' and the Charli duet. The latter, notably, doesn't even appear on Hit Me Hard and Soft, but instead is featured on the electronic pop musician's Brat and It's Completely Different but Also Still Brat.
While 'Birds of a Feather' never reached No. 1 on the Official Singles chart — it peaked at No. 2 — it did manage to climb all the way to the top of the Official Singles Sales list, once standing as the bestselling song in the country.