These are the 8 top-selling beauty products at Superdrug - and they're all under £20
Every week it feels like there's a new 'must-try' beauty buy. But from paid influencer ads to pricey products that are more about shelf-prestige than delivering results, how do you know which are actually worth buying?
Our answer: you find out the bestsellers in stores like Superdrug and Boots. That way, you get the truest endorsement – regular shoppers (rather than incentivised influencers) have decided something is worth their cash.
So imagine our delight when Superdrug revealed it was releasing real-time shopping data from 19 million customers, showing exactly what they'd put in their basket. This info, collected from 78 nationwide stores, was then used to compile a shortlist of its 'hero' products: the most popular purchases regionally and across the UK as a whole. And it means we've got a pre-made shopping list of budget-friendly buys we know pack a punch, given millions of Brits are snapping them up regularly.
From a strong-hold hairspray that secures every last strand, to a face mist perfect for heatwave commute spritzes, here are the items Superdrug shoppers can't get enough of.
Vitamin E Hydrating Face Mist
If you struggle with dry or irritated skin, Vitamin E is a must-use ingredient. It's anti-inflammatory and moisturising, and combined with aloe vera in this easy spritz, will deliver an immediate glow to your skin. Store in the fridge for an extra-refreshing sensation and take on your commute for a pre-work boost: high antioxidant levels mean it helps protect skin from pollution.
£5 Shop
Fruity Coconut & White Peach Shower Gel
This budget shower gel is an absolute cult favourite: it smells amazing, lathers like a dream and leaves skin silky soft. It's also pH balanced, which is something you should check all your body washes are.
£1.90 Shop
Barry M Genie Lip Paint
Okay, this lipstick is a terrifying green shade. But trust us: once applied, it instantly changes your pout to a long-lasting shade of pink. The formula adapts to the alkaline level in your lips, causing it to alter its colour to a range of pink shades uniquely suited to your skin tone. And it's made to last eight hours, so you bet it's got some staying power.
£5.99 Shop
Maybelline Lash Sensational Sky High Mascara
If you love a dramatic lash, Maybelline's Lash Sensational is a no-brainer. It delivers a huge boost to length and volume, and its buildable formula means it doesn't go gross and clumpy. It's definitely one to try for your next night out.
£12.99 Shop
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