YouTube Clarifies Monetisation Rules For Creators: All You Need To Know
Under the latest monetisation guidelines, YouTube has offered new examples to clarify what constitutes 'inauthentic content'.
YouTube Monetisation Policy 2025: YouTube has clarified an update to its monetisation guidelines under the YouTube Partner Program (YPP), which took effect from July 15, 2025. The platform has clarified that this is not a new policy, but rather a linguistic refinement aimed at improving clarity for creators.
What's Changing?
The primary change involves renaming the existing guideline on 'repetitious content" to 'inauthentic content". According to YouTube, the new term better reflects the platform's longstanding position on mass-produced, low-value, or overly repetitive content, which has always been ineligible for monetisation.
'We regularly update and evolve our policies based on the content on YouTube," the company said in a statement. 'This update is to clarify that this policy includes content that is mass-produced or repetitive."
Renee Richie, YouTube's creator liaison, addressed concerns in a video update saying, 'If you're seeing posts about a July 2025 update to the YouTube Partner Program monetisation policies and you're concerned it'll affect your reaction or clips or other type of channel. This is a minor update to YouTube's long-standing YPP policies to help better identify when content is mass-produced or repetitive."
These forms of content are likely to be deemed inauthentic and ineligible for ad revenue under the YouTube Partner Program.
What About AI-Generated Content?
One of the most asked questions relates to the status of AI-generated videos. YouTube confirmed that AI-generated content remains eligible for monetisation, provided that it is original, authentic, transparent, and creators comply with YouTube's synthetic content disclosure requirements.
So, AI can still be a powerful tool for creators — as long as it is used responsibly and creatively.
What Remains the Same?
Key rules under the YouTube Partner Program are unchanged:
Also unchanged is the treatment of reused content:
Creators can continue monetising reaction videos, tutorials, compilations, and commentary if they add meaningful, original value — whether through analysis, education, or entertainment.
Why It Matters
YouTube's latest clarification aims to strengthen the platform's emphasis on originality, discourage low-effort mass production, and provide more transparency to new and existing creators. It comes amid a broader push to address the growing use of generative AI and uphold the integrity of monetised content.
view comments
Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
News18
31 minutes ago
- News18
Saiyaara Box Office Day 8: Ahaan Panday Film Crosses Rs 190 Crore, Beats Housefull 5
Last Updated: Ahaan Panday and Aneet Padda's Saiyaara crosses Rs 190 crore in just 8 days, beating Housefull 5 and emerging a massive blockbuster. Ahaan Panday and Aneet Padda have become the talk of the town with their debut film Saiyaara, which is smashing records at the box office. According to the latest update by Sacnilk, the romantic drama has now crossed Rs 190 crore in just 8 days, making it one of the biggest blockbusters of the year. On its second Friday, Saiyaara added Rs 17.50 crore to its tally, pushing the total box office collection to Rs 190 crore. The film had a record-breaking opening with Rs 21.5 crore on day one and saw its highest single-day figure on Sunday at Rs 35.75 crore. Despite being a weekday release, Saiyaara managed to maintain a strong grip at the box office throughout the week, ending its first week at a massive Rs 172.75 crore. The Ahaan Panday-Aneet Padda starrer is now outperforming several Bollywood biggies. With its latest collection, Saiyaara has surpassed the lifetime business of Sikandar, Sitaare Zameen Par, and Akshay Kumar's Housefull 5, which ended its run at Rs 183.3 crore. With no major releases this Friday—Ajay Devgn's Son of Sardaar 2 has been postponed to August 1—Saiyaara is expected to continue its blockbuster run through its second weekend as well. Directed by Shiv Rawail and produced by Yash Raj Films' CEO Akshaye Widhani, Saiyaara revolves around the love story of Krish Kapoor, an aspiring musician played by Ahaan Panday, and Vaani Batra, portrayed by Aneet Padda. The film explores their romance and heartbreak, especially after a dramatic twist forces Vaani to walk away from Krish. Critics and audiences alike have praised the film's fresh storytelling, the sizzling chemistry between the leads, and its chartbuster music, which has become a viral sensation. With glowing word-of-mouth and no competition in theatres, Saiyaara is well on its way to entering the Rs 200 crore club soon. First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
News18
an hour ago
- News18
Ishaan Khatter Opens Up About Reunion With Janhvi Kapoor: 'We Could Lean Onto Each Other...'
Ishaan Khatter opens up about filming Dhadak with Janhvi Kapoor as they reunite for Neeraj Ghaywan's Homebound, which premiered at Cannes 2025. Ishaan Khatter and Janhvi Kapoor, who made their Bollywood debut together in Dhadak back in 2018, have reunited after seven years for their upcoming film Homebound. The Neeraj Ghaywan directorial had its world premiere at the prestigious Cannes Film Festival 2025 in May and is also set to be screened at the Toronto International Film Festival in September. Dhadak, directed by Shashank Khaitan and produced by Karan Johar's Dharma Productions, was a Hindi adaptation of Nagraj Manjule's acclaimed Marathi film Sairat. The film explored issues of casteism and honour killing and went on to perform well at the box office. The much-anticipated spiritual sequel Dhadak 2, starring Triptii Dimri and Siddhant Chaturvedi, is slated for release on August 1. Now, ahead of Homebound, Ishaan opened up about his experience of working with Janhvi on Dhadak. In an interview with Zoom, the actor reflected on one of the film's most emotional scenes and shared, 'On Dhadak's set, Janhvi and I could lean onto each other." He further explained, 'My character is going through a lot of conflict. He is trying to be a man for her but he is not able to. He is dealing with his own issues. He has been uprooted from his family. You can see the cracks in him, his vulnerability. He is trying to be supportive, but inevitably he's dealing with his own demons." In Homebound, Ishaan stars alongside Janhvi Kapoor and Vishal Jethwa. The story follows two childhood friends—Shoaib Ali (played by Ishaan) and Chandan Kumar (played by Vishal)—who hail from a North Indian village and are determined to break free from the burden of their marginalised identities. However, a series of events leads to internal and external conflicts that test their bond. While the film has already garnered international attention at Cannes, its theatrical release date is still under wraps. Homebound marks a significant reunion for Ishaan and Janhvi, and fans are excited to see the duo together on screen once again. First Published: July 26, 2025, 01:45 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
News18
2 hours ago
- News18
BTS' V Becomes First Korean Male Idol To Cross 69M Instagram Followers, See Top 10 List
BTS' V sets a new record as the first Korean male idol to cross 69M Instagram followers. Here's how the rest of the top 10 male K-pop idols rank. BTS' V, also known as Kim Taehyung, has officially made Instagram history. The singer and actor has become the first Korean male idol to surpass 69 million followers on the platform, cementing his place as the most-followed Korean male idol on Instagram. This milestone not only reflects V's explosive popularity but also highlights his unmatched influence in the global pop culture landscape. V's Instagram is a unique mix of art, fashion, and personal aesthetics. Whether he's posting artsy black-and-white selfies, travel photos, or behind-the-scenes glimpses from shoots and concerts, his feed never fails to mesmerize fans. With this record-breaking achievement, V has solidified his position as a social media powerhouse. View this post on Instagram A post shared by V (@thv) Here's a look at the Top 10 most-followed male K-pop idols on Instagram, and not surprisingly, BTS members dominate the list: 1. BTS' V (@thv) Taehyung continues to set trends with his effortlessly stylish and artsy feed. His posts regularly go viral, earning millions of likes within minutes. 2. BTS' Jimin (@j.m) Jimin's elegant visuals and warm presence have earned him a loyal following. His posts often reflect his personality—graceful, heartfelt, and aesthetic. 3. BTS' j-hope (@uarmyhope) Known for his vibrant and cheerful posts, j-hope brings positive energy to fans worldwide, sharing his music journey and personal moments. 4. BTS' Jin (@jin) True to his nickname 'Worldwide Handsome," Jin's feed is filled with humorous and candid posts, winning hearts everywhere. 5. BTS' SUGA (@agustd) SUGA's minimalist and mysterious vibe translates well to Instagram. His rare but meaningful posts are deeply appreciated by ARMY. 6. ASTRO's Cha Eunwoo (@eunwo.o_c) The only non-BTS member in the top 6, Eunwoo's prince-like visuals and acting career keep his feed polished and fan-favorite. 7. BTS' RM (@rkive) The BTS leader curates a thoughtful, artistic feed with book recommendations, museum visits, and serene landscapes. 8. GOT7's Jackson Wang (@jacksonwang852g7) An international icon, Jackson mixes global fashion, music, and fitness updates that resonate with fans across cultures. 9. Stray Kids' Felix (@ Known for his dreamy visuals and duality, Felix's aesthetic posts are loved by his growing fanbase. 10. Stray Kids' Hyunjin (@hynjinnnn) Hyunjin shares moody, artistic snapshots that reflect his evolving artistry and emotional depth. Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
