‘Diriyah House' Launched in London to Enhance Global Presence
Diriyah Company has announced the opening of Diriyah House at One Hyde Park in Knightsbridge, London—an initiative aimed at expanding its international footprint and attracting global investment.
Positioned as a dynamic marketing hub, Diriyah House offers immersive experiences for investors and stakeholders interested in Diriyah, a premier cultural destination in Riyadh, Saudi Arabia, which is expected to welcome over 50 million visits annually by 2030.
Diriyah Company
The space includes a state-of-the-art marketing suite featuring the Diriyah Masterplan, along with interactive displays that allow visitors to engage with the project's vision and components in an innovative, globally appealing format.
'Our team is proud to unveil Diriyah House in the heart of London, bringing Diriyah's story to a global audience through a compelling, immersive experience that honors its heritage,' said Jerry Inzerillo, Group CEO of Diriyah Company. 'This initiative represents a significant step in strengthening our international presence as we develop one of the world's most iconic cultural destinations rooted in Saudi Arabia's history and identity.'
Diriyah House is scheduled to officially open in early July 2025 in collaboration with Sotheby's International Realty, which will manage the facility.
Related Topics :
Diriyah Celebrates Eid Al-Adha with Vibrant Festivities
Layali Diriyah: Immersive Cultural and Culinary Experiences
Saudi Coffee Company Launches New Competition in Southern Region
Saudi Arabia Showcases Mining Exploration Opportunities to Leading UK Firms
Short link :
Post Views: 53 Related Stories
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Arab News
21 hours ago
- Arab News
Diriyah Company woos UK investors with London center
Diriyah Company is launching a new marketing initiative at one of London's most prestigious locations to showcase the project. The Diriyah House Experience Center will be hosted at One Hyde Park, a premier business address in Knightsbridge near Harrods. It will provide an immersive experience for those interested in opportunities in Diriyah, one of Saudi Arabia's giga-projects located on the outskirts of Riyadh. The Diriyah House Experience Center's official opening is scheduled for the beginning of July. The center will operate as a co-branded hub operated by Sotheby's International Realty, the UK company originally founded by Sotheby's art dealers. Sotheby's International Realty has recently entered the Saudi market and chose Diriyah as a key launchpad, already marketing branded residences for prestigious hospitality names such as The Ritz-Carlton, Corinthia, and Baccarat — all part of the landmark developments taking shape in Diriyah. The Diriyah House Experience Center will include a state-of-the-art marketing suite featuring a masterplan model and flexible model display. It will bring the 'City of Earth' to life for a wider global audience. Diriyah Company Group CEO Jerry Inzerillo said: 'We are delighted to open this high-profile and prestigious experience center in the heart of London. This prestigious London address enables us to share Diriyah's story on a global stage in a truly world-class setting, strengthening our international outreach as we build one of the world's greatest gathering places, rooted in the history, heritage and culture of the Kingdom.' George Azar, chairman and CEO of Sotheby International Realty, Dubai, the UK, and Saudi Arabia, added: 'We are proud to collaborate with Diriyah Company on this landmark initiative and to support the launch of the Diriyah House Experience Center at One Hyde Park. As their partners, we are pleased to offer our experience and expertise in presenting ultra-prime real estate to a global audience. With a strong foothold in the UK's super-prime market, this collaboration allows us to do what we do best — represent the world's most exceptional properties while acting as local experts with global reach.' Through this partnership, we look forward to connecting discerning investors and stakeholders in the UK with the extraordinary vision and opportunities emerging in Diriyah.' The announcement of the center follows a successful month-long activation by Diriyah Company at Harrods in London in July 2024. The campaign featured a showcase of Diriyah's master plan models and a supporting out-of-home marketing campaign across the city. This international engagement reflects the growing global appetite for investment in the City of Earth and reinforces Diriyah's commitment to connecting with the international investment community. Located on the outskirts of Riyadh and backed by Saudi Arabia's Public Investment Fund, Diriyah is an integrated urban development project covering 14 square kilometers. It includes building homes for around 100,000 residents and is expected to create nearly 180,000 jobs. Its ambition is to attract approximately 50 million visits annually, contributing an estimated SR70 billion ($18.6 billion) to Saudi Arabia's GDP. Diriyah Company does not have any permanent establishment or a place of business in the UK. The Diriyah House Experience Center is operated by Sotheby's International Realty for the sole purpose of marketing Diriyah' s projects.
Leaders
5 days ago
- Leaders
‘Diriyah House' Launched in London to Enhance Global Presence
Diriyah Company has announced the opening of Diriyah House at One Hyde Park in Knightsbridge, London—an initiative aimed at expanding its international footprint and attracting global investment. Positioned as a dynamic marketing hub, Diriyah House offers immersive experiences for investors and stakeholders interested in Diriyah, a premier cultural destination in Riyadh, Saudi Arabia, which is expected to welcome over 50 million visits annually by 2030. Diriyah Company The space includes a state-of-the-art marketing suite featuring the Diriyah Masterplan, along with interactive displays that allow visitors to engage with the project's vision and components in an innovative, globally appealing format. 'Our team is proud to unveil Diriyah House in the heart of London, bringing Diriyah's story to a global audience through a compelling, immersive experience that honors its heritage,' said Jerry Inzerillo, Group CEO of Diriyah Company. 'This initiative represents a significant step in strengthening our international presence as we develop one of the world's most iconic cultural destinations rooted in Saudi Arabia's history and identity.' Diriyah House is scheduled to officially open in early July 2025 in collaboration with Sotheby's International Realty, which will manage the facility. Related Topics : Diriyah Celebrates Eid Al-Adha with Vibrant Festivities Layali Diriyah: Immersive Cultural and Culinary Experiences Saudi Coffee Company Launches New Competition in Southern Region Saudi Arabia Showcases Mining Exploration Opportunities to Leading UK Firms Short link : Post Views: 53 Related Stories
Asharq Al-Awsat
5 days ago
- Asharq Al-Awsat
Diriyah Company Unveils ‘Diriyah House' in London to Expand Global Reach
Diriyah Company announced the launch of "Diriyah House" in London's One Hyde Park in Knightsbridge, marking a strategic move to strengthen its global presence and attract international investment, reported the Saudi Press Agency on Wednesday. Diriyah House serves as a marketing platform designed to deliver immersive experiences for investors and stakeholders interested in Diriyah, a cultural destination in the Saudi capital, Riyadh, projected to welcome more than 50 million visits annually by 2030. The house features a marketing suite showcasing the Diriyah Masterplan and offers interactive content that enables visitors to explore the vision and components of the masterplan in a modern and engaging format aligned with global investor expectations. Commenting on the occasion, Diriyah Company Group CEO Jerry Inzerillo said: 'We are thrilled to launch the Diriyah House in the heart of London, where our team will present Diriyah's story on a global stage through a distinctive experience worthy of its heritage.' 'This step advances our international reach as we build one of the world's most iconic destinations rooted in the Kingdom's history, culture, and identity.' Diriyah House is set to officially open in early July 2025 in partnership with Sotheby's International Realty, which will operate the facility.
