Latest news with #DiriyahMasterplan
CairoScene
3 days ago
- Business
- CairoScene
Diriyah House Brings the Kingdom's History to London
This initiative supports the global strategy to raise awareness and build partnerships. Diriyah House will host events, exhibitions, and engagements to attract investment and tourism before openings. Diriyah Company has launched 'Diriyah House' in London's exclusive One Hyde Park, as part of its strategy to expand global outreach and attract foreign investment to Saudi Arabia's flagship cultural destination. Situated in Knightsbridge, the facility is designed to serve as an immersive marketing platform introducing investors and stakeholders to the Diriyah Masterplan — the comprehensive development set to transform the historic Saudi city into a world-leading heritage destination. Projected to welcome over 50 million visits annually by 2030, Diriyah is a cornerstone of Saudi Arabia's Vision 2030, rooted in the Kingdom's cultural identity and history. The newly unveiled Diriyah House offers a state-of-the-art marketing suite that features interactive content and digital visualisations aligned with global investor expectations. 'We are thrilled to launch the Diriyah House in the heart of London, where our team will present Diriyah's story on a global stage through a distinctive experience worthy of its heritage," Group CEO Jerry Inzerillo said. "This step advances our international reach as we build one of the world's most iconic destinations rooted in the Kingdom's history, culture, and identity.' Diriyah House is set to officially open in early July 2025 in partnership with Sotheby's International Realty, which will operate the facility.
Leaders
5 days ago
- Business
- Leaders
‘Diriyah House' Launched in London to Enhance Global Presence
Diriyah Company has announced the opening of Diriyah House at One Hyde Park in Knightsbridge, London—an initiative aimed at expanding its international footprint and attracting global investment. Positioned as a dynamic marketing hub, Diriyah House offers immersive experiences for investors and stakeholders interested in Diriyah, a premier cultural destination in Riyadh, Saudi Arabia, which is expected to welcome over 50 million visits annually by 2030. Diriyah Company The space includes a state-of-the-art marketing suite featuring the Diriyah Masterplan, along with interactive displays that allow visitors to engage with the project's vision and components in an innovative, globally appealing format. 'Our team is proud to unveil Diriyah House in the heart of London, bringing Diriyah's story to a global audience through a compelling, immersive experience that honors its heritage,' said Jerry Inzerillo, Group CEO of Diriyah Company. 'This initiative represents a significant step in strengthening our international presence as we develop one of the world's most iconic cultural destinations rooted in Saudi Arabia's history and identity.' Diriyah House is scheduled to officially open in early July 2025 in collaboration with Sotheby's International Realty, which will manage the facility. Related Topics : Diriyah Celebrates Eid Al-Adha with Vibrant Festivities Layali Diriyah: Immersive Cultural and Culinary Experiences Saudi Coffee Company Launches New Competition in Southern Region Saudi Arabia Showcases Mining Exploration Opportunities to Leading UK Firms Short link : Post Views: 53 Related Stories
Zawya
08-04-2025
- Business
- Zawya
Turner & Townsend lead management consultant for Diriyah project in Saudi
Turner & Townsend, the global professional services company, has been appointed as the project management and construction management consultant for Diriyah's Northern District, a major development that will enrich the cultural and knowledge landscape of the Kingdom of Saudi Arabia. The Northern District is a planned global centre of learning for scholars, students, and visionaries, and a cornerstone of the broader $63.2 billion (SAR236 billion) Diriyah Masterplan covering a 14 sq km area on the outskirts of Riyadh. Diriyah, The City of Earth, will generate an estimated 178,000 jobs, provide homes for nearly 100,000 residents, attract 50 million visits each year, and is predicted to contribute approximately $18.6 billion directly to Saudi Arabia's GDP once completed. Designed to be a hub for knowledge, learning, and creativity, the Northern District will feature museums, a university, and a library, with a hotel around the district's public square, offering magnificent views of At-Turaif, the Unesco World Heritage Site and Wadi Hanifah. Since joining the project in March 2024, Turner & Townsend has worked to manage a smooth transition into the next phase of development, including the appointment of the full-service general contractor appointed across the district. Valued at $2 billion and spanning 172,000 sq m of gross floor area (GFA), construction is scheduled to last three years. At its peak it will see 250 consultants from Turner & Townsend and its sub-consultants working across the project. Jerry Inzerillo, Group CEO, Diriyah Company, said: "The Northern District is a vital component of the Diriyah masterplan that exemplifies the richness and diversity of The City of Earth. Our collaboration with Turner & Townsend marks another major milestone in our efforts to develop Diriyah into a global gathering place that honors 300 years history, heritage and culture." Mark Hamill, Regional Real Estate and Major Programs Lead, Turner & Townsend, Middle East, said: "Our collaboration with Diriyah Company on the Northern District project is creating a premier global hub for cultural, educational, and economic excellence." "The development will attract millions of visitors and generate thousands of jobs, and as Diriyah evolves into an authentic Najdi-style mixed-use urban community, the Northern District will play a pivotal role in enriching the cultural and educational landscape of the Kingdom of Saudi Arabia," he added. Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (
