Diriyah House Brings the Kingdom's History to London
This initiative supports the global strategy to raise awareness and build partnerships. Diriyah House will host events, exhibitions, and engagements to attract investment and tourism before openings.
Diriyah Company has launched 'Diriyah House' in London's exclusive One Hyde Park, as part of its strategy to expand global outreach and attract foreign investment to Saudi Arabia's flagship cultural destination. Situated in Knightsbridge, the facility is designed to serve as an immersive marketing platform introducing investors and stakeholders to the Diriyah Masterplan — the comprehensive development set to transform the historic Saudi city into a world-leading heritage destination.
Projected to welcome over 50 million visits annually by 2030, Diriyah is a cornerstone of Saudi Arabia's Vision 2030, rooted in the Kingdom's cultural identity and history. The newly unveiled Diriyah House offers a state-of-the-art marketing suite that features interactive content and digital visualisations aligned with global investor expectations.
'We are thrilled to launch the Diriyah House in the heart of London, where our team will present Diriyah's story on a global stage through a distinctive experience worthy of its heritage," Group CEO Jerry Inzerillo said. "This step advances our international reach as we build one of the world's most iconic destinations rooted in the Kingdom's history, culture, and identity.'
Diriyah House is set to officially open in early July 2025 in partnership with Sotheby's International Realty, which will operate the facility.
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