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Sephora Meadowhall debut sees massive turnout on opening day

Sephora Meadowhall debut sees massive turnout on opening day

Fashion Network7 days ago
Huge queues at a major shopping centre can only mean one thing, Sephora has come to town. This time it was Sheffield's Meadowhall getting the treatment with the launch of the French beauty retail giant's latest UK store. Over 1,000 customers queued, many from early Saturday morning, awaiting exclusive goodie bags for the first 500 customers.
The new Sheffield store marks Sephora's first opening in Yorkshire and follows its Liverpool One debut in May. It also joins Manchester Trafford Centre, Newcastle Eldon Square, Gateshead Metrocentre, Birmingham Bullring, and Bluewater Shopping Centre in Kent.
With further openings on the horizon – including Manchester Arndale, Oxford Westgate, and Cardiff St David's – Sephora 'is building momentum across the UK and bringing prestige beauty closer to more communities and regions' it said.
Sephora UK managing director Sarah Boyd added: '2025 is shaping up to be one of our most exciting (and busiest) years yet at Sephora UK and bringing our beauty playground to Sheffield is a huge part of that momentum.'
Meadowhall centre director Darren Pearce also said: 'This opening marks a major milestone for the centre, further elevating our premium beauty offering and reinforcing our position as one of the UK's leading shopping destinations. Due to Sephora's unique retail experience and exclusive product ranges we're confident it will become a go-to destination for beauty lovers across the region.'
Sheffield customers can shop exclusive 'Only At Sephora' brands such as Haus Labs by Lady Gaga, Makeup By Mario, Merit Beauty and Tower 28 alongside other TikTok-viral favourites on the 'Hot on Social' table including Glossier, Rare Beauty, Sol De Janeiro and Kosas.
Opening day events included live brand animations and giveaways from the likes of Tatcha, Aveda, Gisou, Caudalie, Rare Beauty, Summer Fridays, Ole Henriksen, Topicals, Tower 28, Merit Beauty, Dr Sam's, Fenty and Maria Nila.
The celebrations continued across the weekend with in-store masterclasses and pro sessions 'designed to educate, inspire and empower beauty lovers'.
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