Asian Paints Share Price Live Updates: Asian Paints trading volume exceeds weekly average
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Time of India
9 hours ago
- Time of India
Some Brands Fill Our Cart, Others Stay in Our Heart
By Priye Choudhary We live in a world where convenience rules. A few taps on a screen and anything from batteries to biryani can land at our door in minutes. We chase deals, tap for convenience, and scroll past dozens of options in seconds. Yet amid this abundance, certain brands seem to occupy a space beyond just our shopping list—they feel familiar, trusted, even cherished. Some brands are simply about utility; others become part of our story. This distinction between buying and belonging is more than poetic. It has become a strategic imperative for businesses, especially in a landscape where consumer attention is fragmented and loyalty is increasingly elusive. In India's vibrant and diverse market, this divide is sharper than ever. Traditionally, loyalty was measured by repeat purchase. If a customer returned, it was assumed they were loyal. Today, loyalty can be fleeting, and habit is not the same as affection. Digital platforms have made switching brands frictionless, and with algorithm-driven suggestions, we often don't remember which brand we chose last time or why. Yet even in this fluid environment, some brands remain sticky. They do more than fill a functional need; they evoke a feeling, be it nostalgia, pride, or even reassurance. Think of Parle-G biscuits . For many, it's more than just a snack—it's a memory of childhood chai breaks, exam prep evenings, or train journeys. Or think of Asian Paints, whose 'Har Ghar Kuch Kehta Hai' campaign resonated because it understood the emotional resonance of a home. These brands stay in our heart because they speak to more than utility. Brands that fill our cart often win on price, availability, or trend. They might dominate in the short term, but their grip weakens as soon as a better offer appears. Brands that stay in our heart, however, are those that build emotional capital. They understand that consumer trust is earned over time, not bought with discounts. A 2024 Kantar BrandZ study showed that brands with high emotional affinity scored 50 percent higher in long-term customer retention, even when they were not the cheapest option. What builds this affinity? Consistency, purpose, and a sense of shared values. Apple , for instance, is not merely a tech brand. It has created a tribe of users who believe they are part of something different. Closer to home, Tata has consistently ranked as India's most trusted brand, not just for product quality, but because it is seen as principled, responsible, and dependable, a brand that represents something larger. What keeps a brand in our heart today? It is experience, authenticity, and alignment with our self-image. Brands that respect the consumer's intelligence, offer meaningful engagement, and remain authentic during crises gain ground. There's also growing science behind why certain brands resonate more deeply. Neuroscience research reveals that emotional branding activates the limbic system, the part of the brain responsible for memory and decision-making. A 2023 study by NielsenIQ confirmed that ads which engage emotions generate 23 percent higher brand recall. This explains why storytelling, brand rituals, and even sensory cues like jingles or logos are so powerful. They bypass logic and build memory through feeling. Some brands are just transactions. We tap, we buy, we move on. But others make us pause, smile, and remember. In the end, it is not the loudest voice or the biggest discount that wins. It is the sense of belonging, the quiet relevance that stays with us. (The author is Marketing Head, BirlaNu. Opinions are personal.)
Hans India
2 days ago
- Hans India
Lacklustre session as investors stay on sidelines
Mumbai: Benchmark stock indices Sensex and Nifty ended flat in a highly volatile trade on Thursday as investors turned cautious ahead of the US-Russia talks on August 15. Extending gains to the second day, the 30-share BSE Sensex climbed 57.75 points or 0.07 per cent to settle at 80,597.66. During the day, it rallied 211.27 points or 0.26 per cent to 80,751.18. The 50-share NSE Nifty rose by 11.95 points or 0.05 per cent to 24,631.30. Among Sensex firms, Eternal, Infosys, Asian Paints, HDFC Bank, Bajaj Finserv and Titan were the major gainers. However, Tata Steel, Tech Mahindra, Adani Ports and Bharat Electronics were among the laggards. The Trump-Putin meeting could have significant implications for energy markets, potentially leading to an easing of sanctions against Moscow. 'After a volatile weekly expiry-day session, Indian equities ended flat as investors traded cautiously ahead of the US-Russia summit. IT and pharma stocks advanced on the back of a softer US inflation data and dovish outlook. Banking and consumer durables also gained on hopes of a consumption-led recovery,' Vinod Nair, Head of Research, Geojit Investments Ltd, said.
Time of India
2 days ago
- Time of India
Bharti Airtel Share Price Live Updates: Negative Weekly Returns for Bharti Airtel at -2.54%
15 Aug 2025 | 09:22:29 AM IST Stay up-to-date with the Bharti Airtel Stock Liveblog, your comprehensive source for real-time updates and detailed analysis on a prominent stock. Explore the latest information on Bharti Airtel, including: Last traded price 1873.8, Market capitalization: 1141967.36, Volume: 3958631, Price-to-earnings ratio 32.31, Earnings per share 57.99. Our liveblog provides a comprehensive overview of Bharti Airtel by integrating fundamental and technical indicators. Stay informed about breaking news that can impact Bharti Airtel's performance in the market. Our expert analysis and stock recommendations empower you to make well-informed financial decisions. Join us on this journey as we delve into the exciting world of Bharti Airtel and its market potential. The data points are updated as on 09:22:29 AM IST, 15 Aug 2025 Show more
