Netflix just gave its reasons for using generative AI in a TV show — and it could be a watershed moment
In an earnings call, Netflix co-CEO Ted Sarandos opened up on how the Netflix team behind the TV show The Eternaut utilised AI to speed up the production process.
The use of AI appears in one scene in the show. It depicts a building collapsing and was made in collaboration between Netflix's internal production team and a group of producers using AI to help create the scene.
Sarandos claimed that, through the use of AI, the scene was completed 10 times faster than would have been possible with traditional tools. It was also done at a much lower cost.
Through the use of AI, the scene was completed 10 times faster than would have been possible with traditional tools. It was also done at a much lower cost.
'We remain convinced that AI represents an incredible opportunity to help creators make films and series better, not just cheaper. There are AI-powered creator tools. So this is real people doing real work with better tools,' Sarandos said during the call.
'Our creators are already seeing the benefits in production through pre-visualization and shot-planning work, and certainly visual effects. It used to be that only big-budget projects would have access to advanced visual effects like de-aging.'
Netflix's other CEO, Greg Peters, has also said that the company is using generative AI in other parts of the business.
Get instant access to breaking news, the hottest reviews, great deals and helpful tips.
This includes personalization, search and advertisements. However, this is the first time Netflix has publicly used AI in the production of one of its shows.
Just a few years ago, the quality of AI video was so poor that any reasonable person would have spotted it in a TV show or film. However, that is no longer the case.
The likes of Google's Veo 3 have shown how far not just AI video has come but even AI audio generation.
Recently, the first copyright-free AI video generator was announced. It claimed to be able to produce AI video at movie-level quality and aimed to help movie makers speed up the production process and reduce costs.
While it is not clear which AI software Netflix used in this process, the quality was high enough to be undetectable.
Netflix has seemingly become pretty comfortable with the use of AI. It uses AI art generators for the intro of its Marvel TV show Secret Invasion, and has been rolling out AI features across different parts of its platform.
Based on the success of this latest project, and the company's positive attitude towards it, I wouldn't be surprised to see Netflix delve deeper into the use of AI in future projects.
Follow Tom's Guide on Google News to get our up-to-date news, how-tos, and reviews in your feeds. Make sure to click the Follow button.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
an hour ago
- Yahoo
‘Building the Band' Producers Talk Season 2 Hopes and Liam Payne Legacy: 'He Saw His Own Experience Up There on Stage'
Producers of Netflix reality show Building the Band are opening up on filming with guest judge Liam Payne and discussing the chances of a season two. The contest — where 50 musicians form six bands without ever seeing each other — has landed in the streamer's global top 10 shows since it dropped on the platform July 9, boasting Nicole Scherzinger, Kelly Rowland and host AJ McLean among its celebrity panel. More from The Hollywood Reporter The 'WWE: Unreal' Director Wasn't a Wrestling Fan - Boy Did He Learn on the Job Korean Powerhouse CJ ENM Teams With Janet Yang, Miky Lee and Dominic Ng for Asian Storytelling Venture Angelina Jolie-Starring 'Couture' and Franz Kafka Biopic Join San Sebastian Film Festival Lineup Payne also stars as a judge on the show, filmed before his untimely death at just 31 in October 2024. Building the Band producers and Payne's grieving family were weighing Payne's inclusion, and ultimately decided to move forward with the former One Direction member remaining in the show made by Remarkable Entertainment (part of Banijay U.K.). 'Liam was conscientious, he was gracious and at times nervous, because I think he wanted to get it right for the bands,' executive producer Alison Holloway tells The Hollywood Reporter. 'There was no question that he saw his own experience up there on our stage, and he felt he could give [the contestants] real advice based on where he had come from.' Holloway says the cast and crew became a tight-knit group on Building the Band, and Payne went above and beyond on set. 'We saw a young man who had his whole life ahead of him. He was in a good place. He was happy to work. He was excited by the project, and he loved the organic moments in the studio, connecting with the live studio audience,' she continues, discussing a moment in the recent season finale where the series paid tribute. The final episode — where (spoilers!) girl group 3Quency were crowned winners — included a sweet behind-the-scenes moment of Payne, along with the words: 'In loving memory of Liam Payne' as One Direction hit 'What Makes You Beautiful' began blaring through speakers on set. 'When his life was cut short,' Holloway adds, 'we were in in disbelief, and yet we knew that we had something that would be a wonderful legacy. And his family agreed. And when you look at those moments when he genuinely smiles on camera, he's really in the moment and enjoying it. Just hang on to that smile.' Remarkable Entertainment's managing director Cat Lawson concurs, telling THR that the Building the Band team could only sing Payne's praises. 'Our experience with Liam was him coming not just on time but early, huge professionalism, ready to go, done his research, joyful, happy, loving life, loving being with the crew, loving being with the contestants.' 'He became family to all of us,' Lawson says, adding that extra care was taken to make sure that Payne's joy was brought to the screen. She said his family, who often came to set and watched the singer shoot and perform, were heavily consulted about his inclusion in the series. 'It was really important that the family really led the way and made the decision… They've just gone through the most traumatic experience, and it wouldn't have been right for us to [air] the show without their blessing.' Building the Band was born out of a brainstorm between Lawson and Simon Crossley, Remarkable's director of development. Both are obsessed with pop music, she explains, and have been trying to crack the singing show genre for some time. 'What we realized when we looked at the U.S. Billboard charts and [bands] are just not there. And obviously One Direction were huge, and Little Mix were huge here in the U.K., but there hadn't really been a breakthrough American band for a really long time,' she says. The premise of making the contestants form bands without ever seeing what each other looked like was all about chemistry. 'It was absolute magic,' Holloway says of the early test they did, where singers were separated by tents. 'The looks thing becomes a secondary piece of it,' Lawson says. 'Our thinking was about the connection and the authenticity. You might have to be on a tour bus with these guys for 20 years — you're all going to get older, you're all going to get grayer, but what you can't change is whether you guys get on.' When it came to getting Scherzinger, Payne, Rowland and McLean on board, the thinking was simple: 'Wouldn't it be amazing if everybody had been in that boy band, girl band experience?' Lawson recalls asking. What transpired was a real passion for supporting these aspiring singers through their bid for the big time. Lawson says: 'Sometimes you work on shows and talent walks in, walks out. It wasn't like that [on Building the Band]. They were happy to spend time giving advice, which was just lovely.' Holloway adds: 'They were all truly invested… I think it is captured in our show, and I think that's what people are responding to.' Lawson and Holloway tell THR that they are still chasing a season two commission. Season one has already built the foundations for their young stars to release singles — coming August, says Lawson — and the hope is that one day, these show-made bands will go on tour. 'There's noise around this show. And actually, I was just speaking to Netflix earlier, and I was [saying] you can see already there's [social media] tribes forming around the bands,' adds Lawson. Holloway already has 'a wonderful piece of tape' with a brilliant singer for a season two. 'He turned out to be six foot four, but for the first 30 seconds, all I heard was his voice and he is ready to go for the next season. For singers out there, it has opened a door, a new adventure. And with that, hopefully will come a wash of new talent, because it exists.' All episodes of Building the Band are available to stream now on Netflix. Best of The Hollywood Reporter 'The Studio': 30 Famous Faces Who Play (a Version of) Themselves in the Hollywood-Based Series 22 of the Most Shocking Character Deaths in Television History A 'Star Wars' Timeline: All the Movies and TV Shows in the Franchise Solve the daily Crossword
Yahoo
an hour ago
- Yahoo
Tom Holland Teases ‘Spider-Man: Brand New Day' With Behind-the-Scenes Set Photos
Spider-Man: Brand New Day is officially on its way. Tom Holland celebrated production on his fourth Spider-Man film kicking off with a few behind-the-scenes photos. On Instagram, the English actor shared two pictures of himself on set, notably in his brand-new Spidey suit. More from The Hollywood Reporter Tom Holland's New Spider-Man Suit for 'Brand New Day' Revealed Tom Holland Weighs in on James Bond Speculation: "It's the Pinnacle of Working in Our Industry" Mark Ruffalo Returning as the Hulk for 'Spider-Man 4' In the shots, Holland stood on top of a military-like automobile with a stunt wire attached to his body. 'Spider-Man Brand New Day 1,' he wrote in the caption of the post. Production on Spider-Man: Brand New Day was set to kick off at the top of August. Holland's social post gave fans a first look at his new Spider-Man costume after Sony unveiled the suit Saturday morning. 'We ready?' Holland said in the teaser clip while wearing the costume that notably sports a more classic Spider-Man look, resembling the outfits that both Tobey Maguire and Andrew Garfield wore in their respective films as the character. On Friday, it was announced that Mark Ruffalo will appear in Brand New Day, notably reprising his role as Bruce Banner/the Hulk. The last time the actor appeared in the MCU was in the 2022 Disney+ series She-Hulk: Attorney at Law. Ruffalo isn't the only returning star joining Holland's fourth Spider-Man, as Michael Mando (who played the Scorpion in Spider-Man: Homecoming), also joins the cast. It was previously announced that Jon Bernthal will, too, appear in the film as the Punisher. Plot details are being kept under wraps, though a standout new addition to the cast is Sadie Sink. Destin Daniel Cretton is directing while Chris McKenna and Erik Sommers return to write the film. Brand New Day will serve as the long-awaited follow-up to 2021's No Way Home, which saw the world forget that Holland's Peter Parker is Spider-Man. Brand New Day is set to hit theaters July 31, 2026. Best of The Hollywood Reporter The 25 Best U.S. Film Schools in 2025 The 40 Greatest Needle Drops in Film History The 40 Best Films About the Immigrant Experience Solve the daily Crossword
Yahoo
2 hours ago
- Yahoo
Emily Ratajkowski Sets Social Media on Fire With Leopard Print Bikini Shot
Emily Ratajkowski Sets Social Media on Fire With Leopard Print Bikini Shot originally appeared on Parade. Emily Ratajkowski is soaking up the summer sun, and she's showing off her stuff on Instagram Stories. The model, actress, and author, 34, who appears in the new Netflix series Too Much opposite Meg Stalter and Lena Dunham, took to Instagram on Friday morning to share a spicy photo of herself in a leopard print string bikini that had tongues wagging. Leaving little to the imagination, the brunette beauty sported the bikini alongside black sunglasses and a black baseball cap. Let's hope she packed her sunscreen, because that stunner was showing lots of skin! 🎬 SIGN UP for Parade's Daily newsletter to get the latest pop culture news & celebrity interviews delivered right to your inbox 🎬 Of course, she also spiced things up on social media last month, when she sunbathed in nothing but a baseball cap. Now that's a call for some sunscreen! These days, Ratajowski is focused much more on finding joy within her community of women and queer people rather than men. After going through a divorce, the single mom is doing her best to enjoy the small things in life, like dinner and drinks with her loved ones. 'I still like men,' she told ElleUK recently. 'I just have zero straight men in my life, unless they're a romantic interest. In the hierarchy of needs, that's at the top of the pyramid, which is nice. [Men are] pleasure and fun, but not a part of my core. The rest of my life is community with other women and queer people, and being a mom.'Emily Ratajkowski Sets Social Media on Fire With Leopard Print Bikini Shot first appeared on Parade on Aug 8, 2025 This story was originally reported by Parade on Aug 8, 2025, where it first appeared.
