Nostalgic alcoholic drink to return to supermarkets this summer after being discontinued 10 years ago

The Sun

21-05-2025

A NOSTALGIC alcopop that was much-loved by clubbers in the 90s and 2000s is returning to supermarket shelves.
Ten years after disappearing from British supermarkets and convenience stores, Bacardi Breezers are back.
They'll be coming in the flavours Zesty Orange, Zingy Lime and Crispy Watermelon and will be priced at just £2 a bottle.
The fruity alcopops were once a rite of passage for teenagers having their first alcoholic drinks or going clubbing for the first time.
Many will have fond memories - and now they'll be able to enjoy the nostalgic drink once again, just in time for the summer.
You'll be able to get Bacardi Breezers in major supermarkets and in convenience stores too.
They'll be landing in B&M from July, Aldi from August and Sainsbury's from September.
Bacardi has said they'll be available in convenience stores from July but some shops have already said they've got the alcopops in stock.
They include Stevenston Post Office & Convenience Store in Scotland, USAVE Grocery Store in Carnbroe, Your Store Premier Sinclair Street in Greenock and Premier Express Linwood.
The shops have all posted photos of the Breezers on their shelves, with one teasing: "Guess what's back."
Bacardi Breezers first launched in 1990 and quickly became a nationwide phenomenon.
Alcopops were wildly popular at the time and the competition included Smirnoff Ice, Hooper's Hooch, WKD, and later on VK and Reef.
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Breezers then disappeared off shelves in 2015, leaving shoppers disappointed.
More grown-up flavours like lemon and elderflower were launched in 2019, but the original Breezer flavours haven't been seen in the UK for 10 years.
They will now be permanent additions to supermarket shelves, Bacardi has told The Sun.
The company has said one of the reasons for the return is "strong demand from a new generation of consumers".
Flavoured alcoholic drinks are becoming more popular, particularly among Gen Z.
In particular, the pre-mixed Buzzballz have been going viral on TikTok.
Bacardi is hoping the Breezers will appeal both to the younger generation and to those who will remember when they were last on shelves.
The brand recently brought back another popular alcoholic drink.
Patrón XO Cafe, a coffee liqueur drink, was discontinued four years ago - but brought back again in 2024.
It's now available to order at 24 branches of The Alchemist across the country, including London, Birmingham and Leeds.
What other nostalgic products are being brought back?
Bacardi Breezers are just the latest nostalgic products to return to shelves lately.
Recently Opal Fruits were brought back a whopping 27 years years after they were axed.
The iconic sweets were rebranded as Starburst in 1998.
The individually wrapped chewy squares are now available again in Sainsbury's, Tesco and Morrisons.
Coca-Cola also brought back its Lime-flavoured drink after axing it around 17 years ago.
As of December, Farm Foods was selling a pack of eight 330ml cans of the drink.
Ocado and Iceland are also currently selling a 1.75litre bottle of Lime Coca-Cola for £2.50 online.
Meanwhile, Tesco recently turned the clocks back to 1995 by selling a range of products in their retro packaging.
Classic items like Robinsons, Wagon Wheels and Rocky Bars were all selling in their original packaging for a limited time.
The range also included retro fizzy drinks like Pepsi, Pepsi Max, and Tango Orange, Apple and Cherry.