Swedish hair care brand Sachajuan launches in Indian market
Swedish hair care label Sachajuan has entered the Indian market with Kutub Ariwala, founder of BeautIndia. The brand aims to bring its minimalist, performance-driven products to a growing base of ingredient-aware consumers.
'I was tired of seeing clients overwhelmed by shelves of products, unsure of what actually worked,' said brand founder and hairstylist Sacha Mitic, Indian Retailer Bureau reported. 'Everything felt overly engineered. I wanted to go the other way- to create something intuitive, elegant, and honest.'
Sachajuan's range includes leave-in treatments like In The Sun, After The Sun, Hair Repair, and Dark Volume Powder, the latter formulated specifically for dark hair tones. At the core of its products is 'Ocean Silk Technology,' combining marine algae to strengthen hair without weighing it down, according to its Facebook page.
'India's beauty and personal care industry is experiencing tremendous growth," said BeautIndia's founder Kutub Ariwala. "Today's consumer doesn't just read the label, they research every ingredient. They don't fall for fluff.'
With an emphasis on scalp health, simplicity, and function, Sachajuan aims to engage shoppers in India's increasingly sophisticated premium haircare segment. 'There's such deep hair culture here,' said Mitic. 'What surprised me most was how people balance modern routines with traditional values.'
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Swedish hair care brand Sachajuan launches in Indian market
Swedish hair care label Sachajuan has entered the Indian market with Kutub Ariwala, founder of BeautIndia. The brand aims to bring its minimalist, performance-driven products to a growing base of ingredient-aware consumers. 'I was tired of seeing clients overwhelmed by shelves of products, unsure of what actually worked,' said brand founder and hairstylist Sacha Mitic, Indian Retailer Bureau reported. 'Everything felt overly engineered. I wanted to go the other way- to create something intuitive, elegant, and honest.' Sachajuan's range includes leave-in treatments like In The Sun, After The Sun, Hair Repair, and Dark Volume Powder, the latter formulated specifically for dark hair tones. At the core of its products is 'Ocean Silk Technology,' combining marine algae to strengthen hair without weighing it down, according to its Facebook page. 'India's beauty and personal care industry is experiencing tremendous growth," said BeautIndia's founder Kutub Ariwala. "Today's consumer doesn't just read the label, they research every ingredient. They don't fall for fluff.' With an emphasis on scalp health, simplicity, and function, Sachajuan aims to engage shoppers in India's increasingly sophisticated premium haircare segment. 'There's such deep hair culture here,' said Mitic. 'What surprised me most was how people balance modern routines with traditional values.'
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Hennes Mauritz AB, the fast-fashion retailer that's been listed on the Swedish stock market since 1974, is steadily moving back toward private ownership. The founding family has stepped up purchases of H&M shares, spending more than 63 billion kronor ($6.6 billion) since 2016 and fueling speculation it could take the Stockholm-based company back into private hands — despite denials from family members. The Perssons, one of Sweden's wealthiest families, have amassed a growing stake through the holding company Ramsbury Invest, saying little about their intentions other than that they 'believe' in H&M, which was founded in 1947 by Erling Persson. The media-shy clan is now getting within striking distance of full control of the retailer, which in recent years has been losing ground among shoppers to its main rival, Zara, and ultra-fast fashion upstarts like Shein. 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'We just buy because we believe in the company.' Representatives at Ramsbury Invest and H&M declined to comment. Analysts, including Niklas Ekman at DNB Carnegie, say the family's regular share purchases could signal more than just confidence in the retailer. In a note to clients last month, Ekman estimated that if the family continues acquiring shares at the same pace, a buyout could come as early as two years from now. If its holdings reach 90%, the family could request a delisting of the shares. A take-private would be 'based on emotional rather than financial motives,' Ekman wrote, given that the family already has a controlling stake and has long managed the company with little regard for minority shareholders. He attributed the push to patriarch Stefan Persson, 77, who built H&M into one of the world's largest fast-fashion retailers during his 16 years as chief executive officer and over two decades as chairman. He remains deeply invested in the company's future. His son Karl-Johan, who took over as H&M chairman in 2020 after serving as CEO, also holds an active role at Ramsbury Invest. 'They've never, at least in modern times, expressed a strong desire to remain public,' said Daniel Schmidt, an analyst at Danske Bank. 'I would say that transparency has always been a part of it.' H&M's shares reached an all-time high about a decade ago and have since fallen by around 60%, valuing the group at 220 billion kronor. Zara owner Inditex SA, by contrast, has climbed about 60% over that period. For the Perssons, the sagging stock price is no doubt a frustration but also presents an opportunity by making full control more attainable. At the current price, it would cost the family at least 70 billion kronor to buy the remaining outstanding shares, according to Ekman. That would likely require them to take on debt. According to Bloomberg Intelligence analyst Charles Allen, a delisting would also require a premium. 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H&M has been criticized for a lack of transparency over sudden management changes and being the only company in Stockholm's benchmark index not to disclose the shareholdings of its top executive team. 'Obviously, being a listed company puts management under more scrutiny than if they were private, but it also presumably offers some incentives to management and other employees that would not be available if it were private,' BI's Allen said. Anders Oscarsson, head of equities at AMF, one of Sweden's biggest pension managers and the largest non-family shareholder, said he hasn't heard the family say anything about taking H&M private and that such a move would be a big loss for investors. 'It would be sad if the company disappears from the stock exchange,' he said. Yet if the family's purchases lead to a marked deterioration in the stock's liquidity, that wouldn't be a good outcome either. 'It might become a bit like Hotel California — where you can neither check in nor check out.'
