New owners for 70-year-old Pierce County diner with plate-sized pancakes, endless coffee
Aelysa Park and Jason Lee quietly took over the restaurant in February from Dave and Dana Verellen, who thoughtfully modernized the space three years ago.
Evelyn Berkstrom and Ethel Boedecker opened The Pine Cone in 1955 — decades before UP incorporated, according to archives at the Northwest Room at Tacoma Public Library. It had just one other owner, twin brothers, before Steve Warp bought it in 1986. Warp ran it for 34 years, closing temporarily during the COVID-19 pandemic before selling it in 2022.
The Verellens added forest-themed wallpaper behind the lunch counter and a small bar to serve — for the first time ever — beer, wine and cocktails. Otherwise, much of its 1950s-era character remained, from wood paneling to the forest green and tan booths.
'We really want to see them succeed,' Dana Verellen told The News Tribune in a message, adding they will hold onto Dusty's Hideaway, their cozy, family-friendly haunt in a Craftsman house in McKinley Hill. After closing Zodiac Supper Club in Hilltop not long after getting into The Pine Cone, they were just ready to downsize, she said.
Park and Lee will continue the tradition of family ownership, and they aren't planning any major overhauls to the diner, which welcomed a steady stream of families big and small, couples and friends on a drizzly Saturday morning in March. That is — outside of switching to custom Northwest Blend beans, ground in-house, from Puyallup-based Martin Henry Coffee Roasters.
The menu is big but not overwhelming, featuring, of course, breakfast classics — plates of hashbrowns, meat and eggs, usually from Wilcox Farms, omelets and bennies — plus fun pancakes in flavors like cinnamon roll and almond-poppyseed, sizeable salads and sandwiches, with house burgers and ample veggie options, too.
They hope to extend hours later into the afternoon and early evening this summer, they said. Dinner is a possibility again, something the Verellens tried for a bit. In addition to savory dinner ideas from the kitchen, they have discussed incorporating some of their Korean heritage, including crunchy fried chicken in sweet-and-spicy sauces.
Aelysa said she is also an avid baker and, once they settle in, hopes to experiment with not-too-sweet desserts such as chapssal doughnuts, a rice-flour wonder often filled with sweet red bean or nuts, and dojima roll, a fluffy chiffon-style cake with various flavors of airy whipped cream.
She and her husband liked the neighborhood feel of University Place and the diner's place in the area's history. Coming from Sumner, where they owned a Baskin-Robbins for a decade, getting to know the neighbors and return visitors, it felt comfortable, said Aelysa.
Their son, Joshua Lee, who helped share his parents' story with The News Tribune, added that their primary goal is to continue serving the community while also exploring 'new ways to bridge the gap between generations' and encouraging all walks of life to join them in this longtime community gathering hall.
He pointed to the Korean concept of jeong. 'It's a type of affection or care for people that's in a very deep or intimate way,' he said.
'I like meeting people and serving people,' added Aelysa.
The Parks trained for a couple of months with the Verellens and the staff — most of whom remain, including the chefs and veteran servers who don't miss an empty mug — before the sale closed on Feb. 11. Already they have gotten to know some of the regulars.
▪ 7912 27th St. W, University Place, 253-301-2115, thepineconeup.com
▪ Monday-Friday 7 a.m.-3 p.m., Saturday-Sunday 8 a.m.-3 p.m.
▪ Details: mid-century diner under new ownership, follow on Facebook for specials and updates
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Business Wire
6 minutes ago
- Business Wire
Burger King® Introduces the Latest 'Whopper® by You' With a Crispy Onion Twist on the Classic
MIAMI--(BUSINESS WIRE)--Following the BBQ Brisket Whopper – the first innovation in the newly launched 'Whopper by You' platform – Burger King is giving Guests an all-new take on the flame-grilled classic inspired by their cravings, and it's a bacon and onion lover's dream. With layers on layers of flavor, the Crispy Onion Whopper is the ultimate mix of sweet, savory and crunch that BK fans have been asking for. The Crispy Onion Whopper features more than ¼ lb.** of beef flame-grilled to perfection topped with crisp lettuce, juicy tomatoes, creamy mayo, melty American cheese, bacon and crunchy pickles with golden onion rings, crispy onions and a sweet & smoky BBQ sauce. For a smaller taste of crunchy, onion-y deliciousness, BK is also offering the latest Whopper innovation as a Whopper Jr. – similar to the BBQ Brisket Whopper. 'Burger King Guests have been loving the recently launched BBQ Brisket Whopper, so we're excited to bring another Guest-inspired creation to our menus,' said Joel Yashinsky, Chief Marketing Officer, Burger King US&C. 'Like the BBQ Brisket Whopper, the Crispy Onion Whopper is a result of listening to our Guests, and we can't wait to see what else they come up with that could make its way to BK restaurants in the future.' Guests can continue to share their next great Whopper innovations via the 'Whopper by You' platform by visiting With each qualifying submission, Guests can redeem one of several special Royal Perks rewards assigned at random, including $0.01 Whopper sandwich each week for a year, free hamburgers, cheeseburgers, or Whopper Jr. sandwiches with purchase, and more.*** To find your nearest Burger King restaurant or to learn more about the new BBQ Brisket Whopper and 'Whopper by You' platform, visit *Limited time at participating US restaurants, while supplies last. **Weight based on pre-cooked patty ***Royal Perks account registration required. Must be 18+. U.S. only. Terms apply. See ABOUT BURGER KING ® Founded in 1954, the Burger King ® brand is a global quick service hamburger chain known for food quality and value and as the only place guests can get the iconic flame-grilled Whopper ® sandwich. The Burger King system operates more than 19,000 locations in more than 120 countries and U.S. territories. Nearly all Burger King® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about the Burger King brand, please visit the official brand website at or the newsroom at and follow us on Facebook, Instagram, X and TikTok.


CNBC
7 minutes ago
- CNBC
Bank of America upgrades Snowflake heading into earnings, sees more than 20% upside
Bank of America is growing bullish on Snowflake one week before it releases second-quarter earnings results. The Wall Street investment bank upgraded its investment opinion on the maker of cloud data warehousing software to buy from neutral, and raised its price target to $240 from $220, implying more than 24% upside from Tuesday's close. The upgrade comes ahead of the company's results for the quarter that ended July 31, due to be released post-market Aug. 27. BofA analyst Brad Sills expects "solid" financials, reinforcing a multi-year cycle of strong growth. "While we believe that Q2 earnings will be a catalyst for the stock given multiple positive data points outlined below, our call is for outperformance over the long term given incremental traction with products addressing a [significantly] larger addressable AI market for software of $155bn," he wrote on Wednesday. Sills also believes that recent web data signals upside for Snowflake's product revenue, citing second-quarter SimilarWeb total page views rising 42% year-over-ear. He estimates that product revenue will come in 2.5% better than Snowflake's guidance. "Positive Cloud Views data supports our thesis that Snowflake is at an inflection point for improving demand trends," the analyst wrote. Sills' upgrade tracks with the Street's bullishness. Only nine analysts rate Snowcloud a hold while 41 carry a strong buy or buy rating, according to LSEG. While the stock has come under pressure in the past month, falling more than 11%, the Bozeman, Montana-based company is still higher by 46% over the past year while the S & P 500 has risen less than 15%. The stock climbed 2.5% premarket Wednesday on the heels of the BofA upgrade.


NBC News
7 minutes ago
- NBC News
Target names longtime insider Michael Fiddelke its next CEO as retailer tries to break sales and stock slump
Target on Wednesday said that company veteran Michael Fiddelke will become its next CEO at a critical point in its effort to break out of a sales slump and win back Wall Street's favor. Fiddelke, the company's 49-year-old chief operating officer and former chief financial officer, will succeed Brian Cornell effective Feb. 1. Cornell, who took the helm of the cheap chic retailer in 2014, will transition to the role of executive chair on Target's board of directors. The Minneapolis-based retailer made the announcement on the same day it reported fiscal second-quarter results. It topped Wall Street's quarterly sales and earnings expectations, but stuck by a full-year outlook that forecasts another annual sales decline. Target shares dropped about 10% in premarket trading after the company made the CEO announcement and released results. Before Target announced its choice, Wall Street appeared to favor an outsider for the top job. Fiddelke steps into Target's top role as the big-box retailer tries to find its footing and get back to growth. Target's annual sales have been roughly flat for the past four years after the company's sales soared during the Covid pandemic. On a call with reporters, Fiddelke said he is 'stepping in with urgency to rebuild momentum and return to profitable growth.' He laid out three priorities: Reestablishing Target's reputation as a retailer with stylish and unique items, providing a more consistent customer experience and using technology more effectively to operate an efficient business. 'We've built a solid foundation, and we're proud of the many ways that Target is unique in American retail,' he said. 'We also have real work in front of us.' Fiddelke is a 20-year Target veteran. During his decades with the company, he has held leadership roles across merchandising, finance, operations and human resources. He became Target's chief financial officer in late 2019 and stepped into the role of chief operating officer in early 2024. In May, he was tapped to oversee a new effort, the Enterprise Acceleration Office, created to turn around Target's results. Target cut its full-year outlook in May and reiterated that guidance on Wednesday, saying that it expects a low-single-digit percentage point decline in sales this fiscal year. Target's performance has shaken Wall Street's confidence. Shares of the company have tumbled about 60% since their all-time high in 2021. Target's stock had dropped 22% in 2025 alone as of Tuesday's close. Customers, former employees and suppliers told CNBC that the company's best-known traits of eye-catching merchandise, tidy stores and friendly employees have become weaker. The retailer also is facing stiffer competition from rivals including Walmart, contending with cost pressures because of tariffs and dealing with backlash to its reversal of key diversity, equity and inclusion policies. And last week, Ulta Beauty and Target announced they are ending a deal that opened mini beauty shops in nearly a third of Target's stores. The partnership will end in August 2026. Wall Street had favored an outsider for the CEO job, according to a June survey of 51 investors by Mizuho Securities, an equity research firm. About 96% of investors polled favored an external hire for Target's next CEO. Christine Leahy, lead independent director of Target's board of directors, said in a news release that the board chose Fiddelke after 'an extensive external search and assessment of many strong candidates' over several years. 'Michael's tenure gives him unmatched enterprise insight and a base of strong team trust,' she said. 'But what sets him apart is how he combines those strengths with a 'fresh eyes' mindset, challenging the status quo to evolve how the business operates, differentiates and delivers long-term value.' On a call with reporters, Cornell and Fiddelke were asked what they would say to investors who had hoped for Target to hire an outsider who would bring fresh ideas. Fiddelke answered the question. 'I understand this business,' he said. 'I understand what makes Target distinctly unique. And I've seen us at our best, and I've seen us when we're not at our best, and that informs my candid assessment today of where we have work to do as well.' 'But I'll go back to some of what I started with: My number one goal is to get us back to growth.'