Figma set to debut as blockbuster US IPO lifts revival hopes
The company, which priced the deal at $33, above an already raised range, secured a valuation of $19.34 billion, just shy of the $20 billion it was set to fetch in a scrapped buyout deal with industry giant Adobe in December 2023.
The U.S. initial public offerings market has bounced back after tariff-driven volatility briefly paused listings in April, putting 2025 on track to end a nearly three-year dry spell.
"Fast-growing software IPOs have been extremely rare during the past three years, so deals like this tend to get a lot of attention," said Matt Kennedy, senior strategist at Renaissance Capital, a provider of IPO-focused research and ETFs.
"Because of this three-year bottleneck, tech IPO investors have been starved for new deals."
Recent tech IPOs have drawn strong investor interest and delivered solid post-listing gains, fueling optimism around new offerings from high-growth and AI-focused firms.
The San Francisco, California-based startup and some of its existing investors sold 36.9 million shares in the offering.
Figma makes collaborative design software used to build websites, apps and digital products, and customers include streaming giant Netflix, travel firm Airbnb and language learning app Duolingo.
"From a private markets perspective, Figma's IPO is a bellwether event for the tech sector," said Derek Hernandez, senior analyst, emerging technology at PitchBook.
AI RACE
Design software firms are racing to integrate generative-AI tools that automate tasks like image creation, layout suggestions and code generation, as companies jostling to win enterprise clients and creative teams.
Figma, in its IPO filing, flagged intense competition, particularly from rapid AI adoption, as a potential headwind, warning it could cede market share.
"We're already investing heavily in AI and we plan to double down even more in this area. AI spend will potentially be a drag on our efficiency for several years," Figma CEO Dylan Field in the IPO prospectus. "AI is also core to how design workflows will evolve going forward."
The push has accelerated since Adobe, Microsoft and others began rolling out AI features aimed at speeding up workflows and cutting costs.
"Software companies with a strong AI element to them seem to be assets that investors want to buy," said Will Braeutigam, U.S. capital markets transactions leader at Deloitte.
Figma, for its part, has rolled out several products built around AI as it looks to stay competitive and meet growing demand for automation in design workflows.
"If this company didn't have an AI strategy, it would not be seeing this level of demand," Renaissance Capital's Kennedy said.
Figma's prominent backers include Silicon Valley venture capital giants Kleiner Perkins and Sequoia.
Its revenue surged 46% year-over-year to $228.2 million in the three months ended March 31.
For the full-year 2024, its revenue jumped 48% to $749.01 million. It posted a per share loss of $3.74 versus a profit of $1.62 in 2023.
It is common for high-growth startups to be unprofitable at the time of listing, but investors have turned more selective, placing greater focus on those with clear paths to profitability and sustainable growth.
Morgan Stanley, Goldman Sachs, Allen & Co and J.P. Morgan are the lead underwriters of the IPO.
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