Who Is Qatari Princess, The New Brand Ambassador For ‘Pakistan's Mountains And Tourism'?
Days after Qatari royal and elite mountaineer Sheikha Asma Al Thani successfully scaled Nanga Parbat in Gilgit-Baltistan, Prime Minister Shehbaz Sharif has appointed her as Pakistan's brand ambassador for mountains and tourism.
Sharif also congratulated her on the inspiring feat with a message on X (formerly Twitter).
His message read, 'Her achievement sends a powerful message of courage and determination and stands as a testament to the enduring friendship between Pakistan and Qatar."
🇵🇰 Majestic mountain ⛰️ calling!I am pleased to appoint Her Highness Sheikha Asma Al Thani as the Brand Ambassador for Pakistan's Mountains and Tourism.
My heartfelt felicitations to Her Highness on her recent feat of scaling Nanga Parbat. It is truly inspiring!
Her…
— Shehbaz Sharif (@CMShehbaz) July 8, 2025
Who is Qatari royal Sheikha Asma Al Thani?
A mountaineer by passion, Sheikha Asma Al Thani is a member of the ruling family of Qatar. She has been a pioneer for Qatari women and is deputed as the Director of Marketing and Communications for the Qatar Olympic Committee. Her love for mountaineering has earned her several records, including being the first Qatari woman to summit Mount Everest.
She has also partnered with the UNHCR, waving their flag to raise her voice and concern for the refugees. After her expedition to Mount Everest in June 2022, she shared in her post, 'As I was pushing my limits to reach the top, I couldn't help but think of the millions of refugees who embark on dangerous journeys to reach safety. More than 100 million people around the world have been forced out of their homes by conflict, violence, and persecution. An alarming reality and a sad milestone we never wanted to reach."
The UNHCR describes her as 'an adventurer at heart and a humanitarian by nature'.
In her passion and love for mountaineering, she has recently summited Nanga Parbat, also known as the 'Killer Mountain'. Located in Pakistan's Gilgit-Baltistan region, the peak is 8,126 metres high. It is one of the deadliest mountain peaks to climb, given the harsh weather conditions.
Before this achievement, she had climbed Mount Everest, K2, and Makalu. On all her expeditions, she displays her advocacy for refugees. In one of her previous posts, she wrote, 'Every time I raise the UNHCR flag on a summit, I think of the more than 120 million people around the world who've been forced to flee their homes."
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