34 Products With Before-And-Afters That Will Give You FOMO

Buzz Feed

15-07-2025

Gold Bond's firming neck and chest cream your skin will be SO happy to soak up — this is formulated with aloe, salicylic acid, and jojoba oil to help hydrate, tighten, and gently exfoliate your skin so effectively that you should be able to see early results in two weeks. (For some reviewers, it only took a few days!)
Laneige's Neo Blurring Powder to absorb oil and blur pores so effectively that you'll be like, "Oh ... witchcraft??" Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy ✨.
Clinique Almost Lipstick Tinted Lip Balm in Black Honey you're definitely going to want to stock up on *now*, before TikTokers go feral again (guilty as charged). This cult-classic, lightweight, slightly glossy shade is beyond "holy grail" status — it matches skin tones so beautifully that I'm personally starting to suspect witchcraft, after seeing so many TikToks of it subtly transforming entire beauty looks with just a few swipes.
The Pink Stuff's new "Sqeezy" sponge set, which is living up to its "miracle" catchphrase by helping reviewers with their toughest cleaning projects, like grimy pans, mildewed showers, and marked-up walls. If you aren't already in the cult of Pink Stuff cleaning paste, it's so good at its job that reviewers call it "gold in a jar" and "witchcraft."
A no-scrub weekly shower cleaner you can quite literally "set and forget" to maintain its cleanliness over time — once you apply it after a shower, you just have to wait eight to 12 hours and it'll quietly tackle the soap scum, grime, oils, mold, and mildew stains without any elbow grease from you.
Catrice "Instant Awake" Under Eye Brightener, which became the internet's holy grail — now in four shades! — for concealing and brightening dark circles under your eyes so fast that everyone's old concealers are doing double takes. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference.
Plus Good Molecules Yerba Mate Wake Up Eye Gel, a cult-fave product for your beauty arsenal that will quickly help minimize eye puffiness and swelling thanks to its winning combo of caffeine and hyaluronic acid. It's basically an alarm clock for your eyeballs, because boy howdy are they awake now!!
E.l.f's Lash XTNDR Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required.
And Japonesque's Compact Eyelash Curler, aka your secret lash weapon — this ultra-compact version isn't just great for travel, but is designed with a lash pad to make it gentler on real *and* false lashes. The unique pressure of this version also makes it ideal for hard to curl lashes, monolids, and deep set eyes.
A bottle of wood polish to instantly make your scuffed-up doors, hardwood floors, and furniture look so spanking new that you'll wonder if it's not actually wood polish but a time machine. Why get new tables or fancy professional restoration when you've got a $9 secret weapon??
A deliciously soothing, super gentle Briotech spray reviewers compare to the pricier Tower 28 SOS Spray. It's similarly designed with hypochlorous acid, which targets bacteria that causes acne, skin irritation, and blemishes *without* drying your skin. Reviewers swear by this handy little spray for helping not just with acne, but rosacea, eczema, dryness, dermatitis (scalp included!), and even toenail fungus.
A bottle of sulfate-free biotin shampoo that thousands of reviewers swear by for helping restore their hair and promote healthy hair growth over time. It also includes nourishing ingredients like rosemary oil, zinc, and coconut oil to help moisturize locks and give them a fuller, more volumized look.
And Boldify Hairline Powder for anyone who's like, "Hmmm. Wasn't there ... a lot more hair there before??" when they're styling their roots. This "makeup for hair" helps effortlessly fill in the gaps in your hairline so you don't have style around it. Reviewers also swear by this for touching up their roots between appointments!
A set of Bottle Bright tablets so you can tackle all the sludge caked on your automatic kettle, coffee maker, or favorite ceramic mugs instead of replacing them for a pretty penny.
Lumify Eye Drops, a product so beloved by TikTok that despite being more $$ than other brands, it's the number one selling brand on Amazon right now. Reviewers swear by this for instant reduction in redness in their eyes, with visible differences within a minute of use.
A painless, mint-flavored teeth-whitening pen reviewers swear by as an alternative to pricey professional treatments and strips. This gets results from the very first use, lightening up years' worth of stains from coffee, tea, wine, or just, you know, existing as a human with teeth.
A bottle of callus-removing gel so effective at sloughing off dead, hardened skin that one reviewer described it as, "Horrifically satisfying." It's also super easy — you presoak your feet, apply for five minutes, and rub a pumice stone or foot file on the calluses and corns to watch them effortlessly slide off.
A "spray and go" enzyme-based laundry stain remover that works its magic in one wash to help you instantly get rid of all that discolored dried sweat, oil stains, or deodorant residue on your favorite clothes.
L'Oréal Paris BB Cream, a FAST-acting, anti-redness moisturizer with results that feel like legitimate magic — especially considering its competitor, the Dr Jart+ Cicapair Color Correcting Cream, is over twice as expensive. Reviewers especially love this as a base for their makeup, because it leaves skin super soft and primed.
Gisou Honey Infused Hair Oil so deeply nourishing, hydrating, and protective that your hair will crave that sweet, sweet honey like it's gone full Winnie the Pooh. This splurgeworthy "weightless" hair oil works on all hair types restore frizzy and heat-damaged hair to its usual glorious mane with just a few small drops between washing and styling.
A pack of dual-sided SneakErasers designed so that one side of them cleans scuffs, dirt stains, and grimes, and the other side whitens them, restoring your sneakers and their soles to their former glory. Take THAT, passage of time.
TruSkin vitamin C serum that just short of startles reviewers for how fast it visibly brightens and firms skin even from the first use, and how well it reduces wrinkles and the appearance of dark spots over time. This may be on the pricier side of skincare, but reviewers compare the cult-fave blend of vitamin C, hyaluronic acid, and vitamin E to the $182 SkinCeuticals CE Ferulic serum. With over 95,000 5-star reviews on Amazon and dozens of before-and-after reviewer photos, the hype is more than earned.
MagicMinerals AirBrush Foundation, which lives up to its name and THEN some — one quick spray of the foundation on the included brush, and it glides so smoothly and subtly over your skin texture that you'll feel like a makeup artist did it for you. Reviewers in their thirties, forties, and up especially swear by this lightweight but effective formula, and love that it's ridiculously easy to use.
A portable car vacuum that lets you explore the great outdoors or enjoy a particularly messy snack without worrying about it all piling up until you have to get an expensive deep car clean. With this easy peasy gadget, you can scoop it all up and leave your interiors looking brand spanking new.
An over-the-door stuffed animal organizer so the next time you're all, "CLEAN YOUR ROOM I AM BEGGING YOU," the kiddos can have a blast racing to get all their beloved plushies off the floor and in their little pocket homes.
PanOxyl Antimicrobial Hydrating Acne Creamy Wash, the gentler version of the OG foaming wash. This sensitive skin-friendly formula effectively clears up bacteria that causes acne on your face *and* body, helping clear and unclog pores so your skin can ~thrive~. Reviewers swear by this both for clearing up existing acne, and preventing more blemishes!
A bottle of Angry Orange pet odor eliminator that's working OVERTIME on preventing you from replacing your carpets — not only does this vanish the evidence of pet-related stains and odors, but it leaves the area smelling so nice that you'll be like, "Um, is this my new signature perfume??" Extremely bonus: it also deters pets from peeing, so if there's a ~hot spot~ your doggo loves to frequent, this ought to curb the habit.
A Benzene-free, travel-friendly applicator of I Dew Care's dry shampoo powder so easy to use that you can just dab it on your hairline and rub it in for an instant, oil-absorbing refresh. Now your "no wash" days are a secret that you and your roots will never tell 👀.
A jar of all-in-one decor paint, a chalk-style paint with a built-in primer designed to easily glide on furniture, upholstery, and any wood, metal, and glass surfaces. It's eco-friendly and dries with a chalky matte finish within 30 minutes of application, making it a boon for parents doing DIY projects. Reviewers use it on everything from old couches to front doors to dressers to fences.
A ridiculously handy adjustable bread slicer guide perfect for cutting loaves, bagels, and even pound cakes as uniformly (and safely!!) as possible. This takes the guesswork out of it *and* positions your hands more safely when you're using a knife.
Mixsoon's Bean Essence, a TikTok-beloved K-beauty staple for exfoliating and hydrating that anyone chasing the ~glass skin~ look will want to know about immediately. You can use this as a low-maintenance, high results exfoliant by massaging it into your skin two to three times a week for a smoother, brighter, more even complexion.
A bottle of Tend Skin Solution to help prevent the infection of ingrown hair, you don't have to spend hours psyching yourself up to shave knowing that you're gonna be dodging a bazillion sensitive spots on your skin.
And a facial hair trimmer for anyone whose thoughts on razors, waxing, or tweezers are simply, "Thank you, next!" This pain-free, ridiculously fast solution has over 99,000 5-star reviews singing its praises.
A touchscreen mist cleaner, because your laptop, phone, tablet, and car screen all have one thing in common, which is that they are BEGGING you to (gently!!) clean them. They have put up with your grubby post-lunch fingers for FAR TOO LONG!!! The mister itself even doubles as a microfiber cloth to wipe it down streak-free.