Sonos unveils Arc Ultra Soundbar with Sound Motion technology, launches Next-Gen Sub 4 for Deeper Bass - Price and specs here
Sonos has introduced the new Arc Ultra Soundbar. The soundbar features Sound Motion technology. The brand has also introduced Era 100 Pro for commercial installations
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Era 100 Pro: Pro-Grade Audio, Simplified
Price & Availability
Sonos has introduced three new additions to its product portfolio—the Arc Ultra soundbar, Sub 4 subwoofer , and Era 100 Pro speaker—signaling a significant advancement in both immersive home audio and professional-grade sound solutions.Leading the announcement is the Arc Ultra, a flagship soundbar that debuts the company's proprietary Sound Motion technology . This innovation dramatically reduces transducer size while enhancing bass response, delivering up to twice the low-end output of its predecessor. The result is a powerful 9.1.4-channel spatial audio experience, all packed into a refined, minimalist form factor.Complementing the Arc Ultra is the redesigned Sub 4, which builds on the legacy of Sonos' iconic subwoofer with richer, more dynamic bass performance and a refreshed aesthetic tailored for modern interiors.Rounding out the launch is the Era 100 Pro—the brand's first speaker designed specifically for professional installation in light-commercial and high-end residential settings. With support for Power over Ethernet+ (PoE+), professional-grade mounting options, and integration with Zones, a new software platform for managing multi-zone audio environments, the Era 100 Pro is poised to become a go-to solution for integrators seeking both versatility and premium performance.At the heart of the Arc Ultra is the all-new Sound Motion woofer and 14 custom drivers, delivering a 9.1.4 Dolby Atmos soundstage with precision and depth. Enhanced Speech Enhancement ensures crystal-clear dialogue, while tuning via Trueplay—now available on iOS and Android—optimizes sound for any room. Designed in collaboration with Hollywood audio veterans, Arc Ultra brings studio-level immersion to your living room.Paired with Sub 4, the setup gains even more low-end power. Its dual woofers offer distortion-free, pulse-pounding bass, now in a refined, matte finish and with improved energy efficiency.Engineered for commercial and residential installs, the new Era 100 Pro offers premium audio with PoE+ support, pro-mount compatibility, and seamless zone-based control via Sonos' new software tools. It delivers standout sound and streamlined setup—no separate power cable required—making it ideal for larger-scale integrations with minimal hassle.Arc Ultra, Sub 4 and Era 100 Pro will be showcased at Smart Home Expo, 8 - 10 May and Palm Expo, 29 - 31 May in Mumbai. Arc Ultra and Sub 4 will be available beginning on May 8, 2025 for Rs 99,999 and Rs 84,99.
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India Today
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- India Today
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Sonos has finally admitted that the company relied largely on lab tests for its controversial app redesign instead of considering the complexity of real-world home networks, something that would eventually expose it to a bunch of issues and - even worse - customer backlash. The confession comes straight from interim chief executive officer, Tom Conrad, who spoke about this and a lot more, in an interview with app redesign was not a small thing. It was part of the company's bigger strategy to realign itself in an increasingly competitive market, especially with the launch of its maiden headphones, the Sonos Ace. The 'new' Sonos app in fact was actually launched just ahead of the big Ace global reveal last year. Though the core intent was to hype its first headphones, Sonos perhaps missed the bigger picture and, even worse, downplayed the backlash that came when users found missing features, laggy connections, and in some cases, broken accessibility. 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Sonos unveils Arc Ultra Soundbar with Sound Motion technology, launches Next-Gen Sub 4 for Deeper Bass - Price and specs here
Era 100 Pro: Pro-Grade Audio, Simplified Price & Availability Sonos has introduced three new additions to its product portfolio—the Arc Ultra soundbar, Sub 4 subwoofer , and Era 100 Pro speaker—signaling a significant advancement in both immersive home audio and professional-grade sound the announcement is the Arc Ultra, a flagship soundbar that debuts the company's proprietary Sound Motion technology . This innovation dramatically reduces transducer size while enhancing bass response, delivering up to twice the low-end output of its predecessor. The result is a powerful 9.1.4-channel spatial audio experience, all packed into a refined, minimalist form the Arc Ultra is the redesigned Sub 4, which builds on the legacy of Sonos' iconic subwoofer with richer, more dynamic bass performance and a refreshed aesthetic tailored for modern out the launch is the Era 100 Pro—the brand's first speaker designed specifically for professional installation in light-commercial and high-end residential settings. With support for Power over Ethernet+ (PoE+), professional-grade mounting options, and integration with Zones, a new software platform for managing multi-zone audio environments, the Era 100 Pro is poised to become a go-to solution for integrators seeking both versatility and premium the heart of the Arc Ultra is the all-new Sound Motion woofer and 14 custom drivers, delivering a 9.1.4 Dolby Atmos soundstage with precision and depth. Enhanced Speech Enhancement ensures crystal-clear dialogue, while tuning via Trueplay—now available on iOS and Android—optimizes sound for any room. Designed in collaboration with Hollywood audio veterans, Arc Ultra brings studio-level immersion to your living with Sub 4, the setup gains even more low-end power. Its dual woofers offer distortion-free, pulse-pounding bass, now in a refined, matte finish and with improved energy for commercial and residential installs, the new Era 100 Pro offers premium audio with PoE+ support, pro-mount compatibility, and seamless zone-based control via Sonos' new software tools. It delivers standout sound and streamlined setup—no separate power cable required—making it ideal for larger-scale integrations with minimal Ultra, Sub 4 and Era 100 Pro will be showcased at Smart Home Expo, 8 - 10 May and Palm Expo, 29 - 31 May in Mumbai. Arc Ultra and Sub 4 will be available beginning on May 8, 2025 for Rs 99,999 and Rs 84,99.
