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Sonos debuts in Saudi Arabia as headline sponsor of SLS Expo 2025
Sonos debuts in Saudi Arabia as headline sponsor of SLS Expo 2025

Broadcast Pro

time20-05-2025

  • Business
  • Broadcast Pro

Sonos debuts in Saudi Arabia as headline sponsor of SLS Expo 2025

Showcasing for the first time at SLS Expo, Sonos is spotlighting Era 100 Pro, a professional speaker which features the rich sound, design and versatile control that Sonos is known for, now with Power over Ethernet (PoE). For the first time, Sonos, the sound experience company known for home audio, has made its official entry into the Saudi Arabian market as the headline sponsor of the Saudi Light and Sound (SLS) Expo 2025. Running from May 20 to 22, this event marks Sonos' debut appearance in the Kingdom and signals a significant step in the brand's global expansion. At the forefront of its showcase is the Era 100 Pro, a professional-grade speaker featuring the brand's signature sound and sleek design, now enhanced with Power over Ethernet (PoE) capabilities. This feature streamlines installation for audio professionals by removing the need for AC mains at each speaker location. The Era 100 Pro will be displayed in various configurations using the versatile Surface Mount, underscoring its adaptability for professional environments. Sonos will also exhibit its best-selling smart speakers designed for high-end residential and light-commercial applications, including home cinemas and hospitality spaces. Attendees will experience the full breadth of Sonos' innovations in a dynamic, multi-sensory commercial setup, showcasing the brand's premium solutions for immersive, design-led audio. Saudi Arabia, one of the region's fastest-growing markets for entertainment and technology, plays a strategic role in Sonos' Middle East expansion. With Vision 2030 driving investments in tourism, hospitality, and culture, demand for cutting-edge audio experiences is rising—making Sonos' arrival timely and impactful. Dunja LaRosa, Chief Revenue Officer at Sonos, said: 'As one of the region's fastest-growing markets for entertainment, technology and innovation, Saudi Arabia represents a key market for Sonos' continued expansion in the Middle East region. We're excited to showcase at SLS Expo for the very first time and introduce the Era 100 Pro, our first solution for professional installation. We have new innovation across our portfolio, allowing partners to get hands-on and experience our technologies that offer a premium audio solution.' The exhibit will also feature a state-of-the-art architectural audio zone with in-wall, in-ceiling, and outdoor speakers developed in partnership with Sonance. A home theatre section will highlight the Arc Ultra soundbar, offering 9.1.4 Dolby Atmos sound through Sonos' new Sound Motion technology—delivering powerful bass and cinematic audio from a compact design. Completing the system will be the Era 300 speakers, Sub 4 subwoofers, and Sonos Ace headphones, offering a full spectrum of immersive sound. SLS Expo 2024 marks more than just a product showcase—it reflects Sonos' deepening commitment to connecting with Saudi consumers and professionals. The company aims to establish a lasting presence in the Kingdom by supporting the creation of premium sound environments across luxury residences, hotels, and entertainment venues. Karim Zaki, CEO at GR Media Solutions, added: 'As we expand Sonos' presence across the Middle East, and now into Saudi Arabia, we're tapping into a growing demand for premium, design-led audio experiences. This collaboration reinforces our commitment to delivering world-class technology and shaping the future of the region's audio landscape.'

Sonos unveils Arc Ultra Soundbar with Sound Motion technology, launches Next-Gen Sub 4 for Deeper Bass - Price and specs here
Sonos unveils Arc Ultra Soundbar with Sound Motion technology, launches Next-Gen Sub 4 for Deeper Bass - Price and specs here

Economic Times

time09-05-2025

  • Business
  • Economic Times

Sonos unveils Arc Ultra Soundbar with Sound Motion technology, launches Next-Gen Sub 4 for Deeper Bass - Price and specs here

Era 100 Pro: Pro-Grade Audio, Simplified Price & Availability Sonos has introduced three new additions to its product portfolio—the Arc Ultra soundbar, Sub 4 subwoofer , and Era 100 Pro speaker—signaling a significant advancement in both immersive home audio and professional-grade sound the announcement is the Arc Ultra, a flagship soundbar that debuts the company's proprietary Sound Motion technology . This innovation dramatically reduces transducer size while enhancing bass response, delivering up to twice the low-end output of its predecessor. The result is a powerful 9.1.4-channel spatial audio experience, all packed into a refined, minimalist form the Arc Ultra is the redesigned Sub 4, which builds on the legacy of Sonos' iconic subwoofer with richer, more dynamic bass performance and a refreshed aesthetic tailored for modern out the launch is the Era 100 Pro—the brand's first speaker designed specifically for professional installation in light-commercial and high-end residential settings. With support for Power over Ethernet+ (PoE+), professional-grade mounting options, and integration with Zones, a new software platform for managing multi-zone audio environments, the Era 100 Pro is poised to become a go-to solution for integrators seeking both versatility and premium the heart of the Arc Ultra is the all-new Sound Motion woofer and 14 custom drivers, delivering a 9.1.4 Dolby Atmos soundstage with precision and depth. Enhanced Speech Enhancement ensures crystal-clear dialogue, while tuning via Trueplay—now available on iOS and Android—optimizes sound for any room. Designed in collaboration with Hollywood audio veterans, Arc Ultra brings studio-level immersion to your living with Sub 4, the setup gains even more low-end power. Its dual woofers offer distortion-free, pulse-pounding bass, now in a refined, matte finish and with improved energy for commercial and residential installs, the new Era 100 Pro offers premium audio with PoE+ support, pro-mount compatibility, and seamless zone-based control via Sonos' new software tools. It delivers standout sound and streamlined setup—no separate power cable required—making it ideal for larger-scale integrations with minimal Ultra, Sub 4 and Era 100 Pro will be showcased at Smart Home Expo, 8 - 10 May and Palm Expo, 29 - 31 May in Mumbai. Arc Ultra and Sub 4 will be available beginning on May 8, 2025 for Rs 99,999 and Rs 84,99.

Sonos unveils Arc Ultra Soundbar with Sound Motion technology, launches Next-Gen Sub 4 for Deeper Bass - Price and specs here
Sonos unveils Arc Ultra Soundbar with Sound Motion technology, launches Next-Gen Sub 4 for Deeper Bass - Price and specs here

Time of India

time09-05-2025

  • Business
  • Time of India

Sonos unveils Arc Ultra Soundbar with Sound Motion technology, launches Next-Gen Sub 4 for Deeper Bass - Price and specs here

Sonos has introduced the new Arc Ultra Soundbar. The soundbar features Sound Motion technology. The brand has also introduced Era 100 Pro for commercial installations Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Era 100 Pro: Pro-Grade Audio, Simplified Price & Availability Sonos has introduced three new additions to its product portfolio—the Arc Ultra soundbar, Sub 4 subwoofer , and Era 100 Pro speaker—signaling a significant advancement in both immersive home audio and professional-grade sound the announcement is the Arc Ultra, a flagship soundbar that debuts the company's proprietary Sound Motion technology . This innovation dramatically reduces transducer size while enhancing bass response, delivering up to twice the low-end output of its predecessor. The result is a powerful 9.1.4-channel spatial audio experience, all packed into a refined, minimalist form the Arc Ultra is the redesigned Sub 4, which builds on the legacy of Sonos' iconic subwoofer with richer, more dynamic bass performance and a refreshed aesthetic tailored for modern out the launch is the Era 100 Pro—the brand's first speaker designed specifically for professional installation in light-commercial and high-end residential settings. With support for Power over Ethernet+ (PoE+), professional-grade mounting options, and integration with Zones, a new software platform for managing multi-zone audio environments, the Era 100 Pro is poised to become a go-to solution for integrators seeking both versatility and premium the heart of the Arc Ultra is the all-new Sound Motion woofer and 14 custom drivers, delivering a 9.1.4 Dolby Atmos soundstage with precision and depth. Enhanced Speech Enhancement ensures crystal-clear dialogue, while tuning via Trueplay—now available on iOS and Android—optimizes sound for any room. Designed in collaboration with Hollywood audio veterans, Arc Ultra brings studio-level immersion to your living with Sub 4, the setup gains even more low-end power. Its dual woofers offer distortion-free, pulse-pounding bass, now in a refined, matte finish and with improved energy for commercial and residential installs, the new Era 100 Pro offers premium audio with PoE+ support, pro-mount compatibility, and seamless zone-based control via Sonos' new software tools. It delivers standout sound and streamlined setup—no separate power cable required—making it ideal for larger-scale integrations with minimal Ultra, Sub 4 and Era 100 Pro will be showcased at Smart Home Expo, 8 - 10 May and Palm Expo, 29 - 31 May in Mumbai. Arc Ultra and Sub 4 will be available beginning on May 8, 2025 for Rs 99,999 and Rs 84,99.

Sonos Arc Ultra launched in India at ₹99,999: What makes this premium soundbar stand out?
Sonos Arc Ultra launched in India at ₹99,999: What makes this premium soundbar stand out?

Mint

time08-05-2025

  • Business
  • Mint

Sonos Arc Ultra launched in India at ₹99,999: What makes this premium soundbar stand out?

Audio tech firm Sonos has expanded its product line-up in India with the launch of three new devices. The US-based brand unveiled the Arc Ultra, an upgraded version of its flagship soundbar; Sub 4, a reworked subwoofer; and Era 100 Pro, its speaker tailored for professional installations. The Arc Ultra headlines the launch, boasting newly introduced Sound Motion tech, which is said to enable more powerful bass while reducing the transducer size. According to the company, the device is capable of delivering up to twice the bass of its predecessor, along with a 9.1.4 spatial audio setup powered by Dolby Atmos. Additionally, the latest version of its subwoofer promises deeper bass, improved distortion control, and a modest redesign. The dual inward-facing woofers are aimed at delivering a cleaner low-end by cancelling out unwanted vibrations. Arc Ultra and Sub 4 are being positioned as premium home theatre options, designed for consumers seeking cinema-like experiences from their living rooms. The products offer speech clarity, wireless streaming options via Bluetooth line-in, and broader compatibility with voice assistants and smart TVs. Meanwhile, the Era 100 Pro marks Sonos' first foray into the professional install market. Targeted at light-commercial environments and high-end residential projects, it offers PoE+ support (Power over Ethernet Plus), allowing power and data to flow through a single cable. It also introduces 'Zones', a new feature designed to simplify multi-speaker management in larger venues. Physically, the Era 100 Pro has been engineered with flexibility in mind — it supports full-range rotation and tilt through optional pro-grade mounts and includes safety mechanisms that meet commercial installation standards. Acoustically, it shares its DNA with the existing Era 100 but promises better low-end response in a form factor suited for network-based audio deployments.

Sonos Arc Ultra launched in India at  ₹99,999: What makes this premium soundbar stand out?
Sonos Arc Ultra launched in India at  ₹99,999: What makes this premium soundbar stand out?

Mint

time08-05-2025

  • Business
  • Mint

Sonos Arc Ultra launched in India at ₹99,999: What makes this premium soundbar stand out?

Audio tech firm Sonos has expanded its product line-up in India with the launch of three new devices. The US-based brand unveiled the Arc Ultra, an upgraded version of its flagship soundbar; Sub 4, a reworked subwoofer; and Era 100 Pro, its speaker tailored for professional installations. The Arc Ultra headlines the launch, boasting newly introduced Sound Motion tech, which is said to enable more powerful bass while reducing the transducer size. According to the company, the device is capable of delivering up to twice the bass of its predecessor, along with a 9.1.4 spatial audio setup powered by Dolby Atmos. Additionally, the latest version of its subwoofer promises deeper bass, improved distortion control, and a modest redesign. The dual inward-facing woofers are aimed at delivering a cleaner low-end by cancelling out unwanted vibrations. Arc Ultra and Sub 4 are being positioned as premium home theatre options, designed for consumers seeking cinema-like experiences from their living rooms. The products offer speech clarity, wireless streaming options via Bluetooth line-in, and broader compatibility with voice assistants and smart TVs. Meanwhile, the Era 100 Pro marks Sonos' first foray into the professional install market. Targeted at light-commercial environments and high-end residential projects, it offers PoE+ support (Power over Ethernet Plus), allowing power and data to flow through a single cable. It also introduces 'Zones', a new feature designed to simplify multi-speaker management in larger venues. Physically, the Era 100 Pro has been engineered with flexibility in mind — it supports full-range rotation and tilt through optional pro-grade mounts and includes safety mechanisms that meet commercial installation standards. Acoustically, it shares its DNA with the existing Era 100 but promises better low-end response in a form factor suited for network-based audio deployments. Arc Ultra and Sub 4 are now available for ₹ 99,999 and ₹ 84,999 respectively, while the Era 100 Pro will be sold in pairs through authorised professional installers.

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