e& enterprise, Exeed Industries team up for Industry 4.0 shift
e& enterprise, the digital transformation arm of e&, and Exeed Industries, a leading UAE industrial group and a subsidiary of National Holding, have signed a strategic memorandum of understanding (MoU) to accelerate digital transformation across Exeed Industries' UAE-based factories.
Together, both entities will develop a comprehensive Industry 4.0 roadmap – a strategic plan that guides manufacturers in adopting smart, connected technologies to boost efficiency and competitiveness – underpinned by AI and sustainability. The goal is to strengthen the resilience and global standing of UAE manufacturing, a statement said.
e& enterprise will lead the development of the Exeed Industries technology blueprint for Industry 4.0 strategy, working closely with each manufacturing unit and the group. This roadmap will be key in enabling Exeed Industries to access funding opportunities from Abu Dhabi Investment Office through the Smart Manufacturing Accelerator Programme (SMAP), to implement transformative projects at scale.
The scope covers conducting maturity assessments across five Exeed plants, developing tailored smart manufacturing roadmaps, and Deployment of Industrial IoT (IIoT) technologies integrated with AI and GenAI engines, digital twins (which use IIoT data to mirror the real-time performance and condition of physical assets), predictive maintenance and automation. It also includes deploying AI for functions like demand forecasting, quality control, and energy optimisation, as well as integrating ESG-driven platforms to monitor and reduce carbon impact.
Majd Coussa, Acting Chief Revenue Officer, e& enterprise, said: 'This partnership represents a model for how we aim to work with forward-looking manufacturers. By combining Exeed's industrial leadership with our deep expertise in digital transformation, we will co-develop scalable solutions that align with the UAE's goals for innovation, sustainability and economic diversification.'
Mohammed AlAmeer, Group CEO, Exeed Industries, added: 'At Exeed Industries, we are committed to evolving our manufacturing capabilities to meet the demands of a future-ready industrial sector. This MoU with e& enterprise allows us to reimagine our operations through the lens of digital innovation, contributing directly to national goals under Make it in the Emirates.'
As part of the collaboration, e& enterprise will bring its wider climate commitment to the table. After setting ambitious environmental targets for 2030, e& launched its Climate Transition Plan, titled 'Ambition to Action', which sets out a clear roadmap to Net Zero. One of the first companies in the region to publish such a detailed approach, e& is working to decarbonise its operations and support partners like Exeed in embedding sustainable practices across value chains.
Sustainability is embedded in e&'s transformation journey, aligned with national and global priorities such as the UAE Net Zero by 2050 strategic initiative, We The UAE 2031 Vision, and the Sustainable Development Goals. The partnership with Exeed will further strengthen ESG-led manufacturing, with the aim of building resilient, resource-efficient industrial models that are future-fit and climate-aligned.
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