This deliciously different loaded schnitzel dish rivals the parma. Here's where to try it
The German Holstein schnitzel traditionally stars breaded, fried veal that's crowned with a fried egg and anchovies, often capers and lemon, and a rich brown-butter sauce.
'While [it's] a classic, it's not commonly found on menus these days, even in Germany,' says Philipp Hockenberger, brand manager of Bavarian beer hall Hofbrauhaus, which has previously served the Holstein. But the souped-up schnitzel is gaining traction.
When chef Barney Cohen first put it on the menu at Bar Bellamy in 2023, 'the feedback was very positive but the younger crowd still seemed hesitant to order veal', he says, citing some misunderstanding about what it is and how ethically it's reared.
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Sydney Morning Herald
2 hours ago
- Sydney Morning Herald
Why Sydney Sweeney's ‘good jeans' campaign is being compared to Nazism
'So American eagle admits they are naz****s [sic],' another said beside an 15-second clip of Sweeney cuddling a German shepherd dog. The comment received more than 4500 likes. 'Blong (sic) hair, blue eyes, HOLDING A GERMAN SHEPHERD!!! What were you all thinking? Did you know what you were implying? This is not ok,' another commenter said. Another clip featuring Sweeney wearing a low-cut singlet while working on a car attracted the observation: 'Leaning into eugenics is a WILD take. No thanks,' collecting more than 6000 likes in the process. An Instagram clip of Sweeney apparently crossing out the word 'genes' on a street billboard and replacing it with the word 'jeans' was also slammed. 'It's giving 'Subtle 1930's Germany', one comment read. Conservatives claim Sweeney However, the campaign has also had its defenders. 'Woke advertising is dead. Sydney Sweeney killed it,' said right-wing commentator Kyle Becker on X. ' There is no 'racist undertone', unless you choose to put it there. They're about the end of cancel culture, which demonises beauty, excellence, and virtue itself,' X user Kaizen D. Asiedu said. But the current digital fracas is not the first time US conservatives have tried to enlist Sweeney into the culture war. Last year Sweeney appeared on a Saturday Night Live sketch as a Hooters waitperson wearing a low-cut T-shirt, prompting widespread conservative commentary that her revealing outfit on the show signalled the end of woke culture. And Sweeney's interest in country music and trucks has also prompted some discussion about her leanings – as has her family. In 2023, Sweeny threw a 'surprise hoedown' for her mother's 60th birthday, with some family members photographed in 'blue lives matter' T-shirts, and others seen in red MAGA caps. Sweeney responded on X a few weeks later: 'You guys this is wild. An innocent celebration for my moms milestone 60th birthday has turned into an absurd political statement, which was not the intention. Please stop making assumptions,' she tweeted. Sweeny has remained tight-lipped about her political views but has said she is pro-choice and has also expressed support for LGBTQI+ rights on X. So what went wrong? Senior lecturer in marketing at the University of Adelaide's Adelaide Business School, Dr Amelie Burgess, says it is unlikely the American Eagle campaign was deliberately provoking the controversy. 'I think that backlash is always a risk even without being deliberately provocative,' she says. 'It's rare that a company like AE with a diverse young audience would lean into something so polarising.' Loading As she notes, the ad's messaging 'is intersecting uncomfortably with eugenics ideologies' but 'that group of people are not dominant in our society'. 'It's not a smart business move or a good societal move either.' Burgess believes it is more likely the misstep came from a lack of diversity among the American Eagle marketing team and Sweeney's own advisers. 'It's probably poor creative development and execution,' she says. 'You have that provocative wordplay and it's obviously not been properly assessed for cultural implication … and you have someone not very diverse leading that campaign. Loading 'Theres a benefit in having diversity across all business functions, but especially in marketing.' Burgess' research has shown that a lack of diversity can affect marketing imagery and messaging and make the company tone-deaf and slow to respond when issues do blow up. As for any longer-term damage, Burgess observes that we expect brands to be accountable these days, and there are consequences for such missteps. And although Sweeney's fan base can provide a buffer for a period, it won't necessarily last. 'That sustained controversy does erode that over time, and we have seen that … It depends on how the brand responds and how Sydney Sweeney responds.'
The Age
2 hours ago
- The Age
Why Sydney Sweeney's ‘good jeans' campaign is being compared to Nazism
'So American eagle admits they are naz****s [sic],' another said beside an 15-second clip of Sweeney cuddling a German shepherd dog. The comment received more than 4500 likes. 'Blong (sic) hair, blue eyes, HOLDING A GERMAN SHEPHERD!!! What were you all thinking? Did you know what you were implying? This is not ok,' another commenter said. Another clip featuring Sweeney wearing a low-cut singlet while working on a car attracted the observation: 'Leaning into eugenics is a WILD take. No thanks,' collecting more than 6000 likes in the process. An Instagram clip of Sweeney apparently crossing out the word 'genes' on a street billboard and replacing it with the word 'jeans' was also slammed. 'It's giving 'Subtle 1930's Germany', one comment read. Conservatives claim Sweeney However, the campaign has also had its defenders. 'Woke advertising is dead. Sydney Sweeney killed it,' said right-wing commentator Kyle Becker on X. ' There is no 'racist undertone', unless you choose to put it there. They're about the end of cancel culture, which demonises beauty, excellence, and virtue itself,' X user Kaizen D. Asiedu said. But the current digital fracas is not the first time US conservatives have tried to enlist Sweeney into the culture war. Last year Sweeney appeared on a Saturday Night Live sketch as a Hooters waitperson wearing a low-cut T-shirt, prompting widespread conservative commentary that her revealing outfit on the show signalled the end of woke culture. And Sweeney's interest in country music and trucks has also prompted some discussion about her leanings – as has her family. In 2023, Sweeny threw a 'surprise hoedown' for her mother's 60th birthday, with some family members photographed in 'blue lives matter' T-shirts, and others seen in red MAGA caps. Sweeney responded on X a few weeks later: 'You guys this is wild. An innocent celebration for my moms milestone 60th birthday has turned into an absurd political statement, which was not the intention. Please stop making assumptions,' she tweeted. Sweeny has remained tight-lipped about her political views but has said she is pro-choice and has also expressed support for LGBTQI+ rights on X. So what went wrong? Senior lecturer in marketing at the University of Adelaide's Adelaide Business School, Dr Amelie Burgess, says it is unlikely the American Eagle campaign was deliberately provoking the controversy. 'I think that backlash is always a risk even without being deliberately provocative,' she says. 'It's rare that a company like AE with a diverse young audience would lean into something so polarising.' Loading As she notes, the ad's messaging 'is intersecting uncomfortably with eugenics ideologies' but 'that group of people are not dominant in our society'. 'It's not a smart business move or a good societal move either.' Burgess believes it is more likely the misstep came from a lack of diversity among the American Eagle marketing team and Sweeney's own advisers. 'It's probably poor creative development and execution,' she says. 'You have that provocative wordplay and it's obviously not been properly assessed for cultural implication … and you have someone not very diverse leading that campaign. Loading 'Theres a benefit in having diversity across all business functions, but especially in marketing.' Burgess' research has shown that a lack of diversity can affect marketing imagery and messaging and make the company tone-deaf and slow to respond when issues do blow up. As for any longer-term damage, Burgess observes that we expect brands to be accountable these days, and there are consequences for such missteps. And although Sweeney's fan base can provide a buffer for a period, it won't necessarily last. 'That sustained controversy does erode that over time, and we have seen that … It depends on how the brand responds and how Sydney Sweeney responds.'
7NEWS
2 hours ago
- 7NEWS
Actress Sydney Sweeney's new jeans advert sparks wild claims about it being ‘nazi propaganda'
Actress Sydney Sweeney's new clothing campaign has sparked outrage after the people behind the ad played on the word genes and jeans. The Euphoria star was announced as the face of clothing brand American Eagle's new jeans campaign last Thursday. The advert's tagline is 'Sydney Sweeney has great jeans' with the word 'genes' crossed out. In one of the campaign videos, the 27-year-old actress can been seen zipping up her jeans while lying down. In the voiceover Sweeney says: 'Genes are passed down from parents to offspring, often determining traits like hair colour, personality and even eye colour. My jeans are blue.' The choice of wording and the emphasis on her blonde hair and blue eyes has sparked outrage online with some commenters going as far to claim it had sinister implications. 'Nazi propaganda,' one TikTok user wrote, linking it to the nazis' pursuit of Aryanism — an ideology linked to German racial supremacy where people with blue eyes and blonde hair were superior to others. Commentators slamming the ad campaign are going viral online with people accusing American Eagle of promoting eugenics, 'white supremacy' and linking it to the nazis. 'The most nazi part of the Sydney Sweeney ad for me was the use of the word offspring,' another person wrote on X. 'I like Sydney Sweeney and American Eagle as much as the next guy but 'we must secure the existence of our people and a future for our white children' is a crazy tagline for selling jeans,' another commented. The emphasis on genes is carried out across the entire campaign. In one part of the advert, Sweeney, dressed in full denim, is standing in front of a billboard for the campaign which reads 'Sydney Sweeney has great genes'. She then runs a brooms over it and in the next frame the word 'genes' has been crossed out and replaced with 'jeans'. The post on American Eagle's Instagram account has been flooded with comments from people sharing their disdain for the campaign. 'Welp, no longer shopping at AE ever again, and neither will my future children,' one person commented. 'What in the white is this?,' said another. CNBC, a partner publisher of reached out to Sweeney for comment. A representative for the actress declined to comment. American Eagle did not respond to a request for comment. In May, Sweeney confirmed she was single, after months of speculation that she and her fiancé Jonathon Davino had split up. 'I'm learning a lot about myself, spending more time with my friends. And I'm loving it, ' she told The Times. On July 22, Sweeney posted a picture of herself in character for her new movie Christy, set to be released in September.
