Taylor Swift's Personal Decision Draws Strong Response
Taylor Swift's Personal Decision Draws Strong Response originally appeared on Athlon Sports.
Back in 2019, it was revealed that Taylor Swift did not own the master recordings of her first six albums because they were sold to music executive Scooter Braun when he acquired her former label, Big Machine Records. In response, she announced plans to re-record all six albums to reclaim control of her music. From 2021 to 2023, the Eras Tour star released "Fearless (Taylor's Version)," "Red (Taylor's Version)," "Speak Now (Taylor's Version)" and "1989 (Taylor's Version)."
But on Friday morning, Swift took to social media to announce that she now holds the rights to her first six albums. This means that the 35-year-old singer owns every single recording, music video, concert film and the art that comes with it.
"All of the music I've ever made...now belongs to me," the singer wrote in a letter that's published on her website. "Every single era. My entire life's work."
She regained ownership of her master recordings from Shamrock Capital, the private equity firm that bought them from Braun's Ithaca Holdings in 2020. They reportedly sold them back to Swift for a price close to the $360 million they originally paid, according to Billboard.
The "Cruel Summer" singer was just 17 years old when she signed with Big Machine in 2006. Before her contract ended in 2018, she released six albums: "Taylor Swift," "Speak Now," "Fearless," "Red," "1989" and "Reputation."
On Monday, The Hollywood Reporter announced that streams from all of the original versions of her older albums at least doubled on Friday, according to percentage changes Spotify shared with the outlet.
Her 2010 album "Speak Now" had the biggest spike, with streams rising 430% globally. Swift's 2006 self-titled debut and 2017's "Reputation" followed in second and third place, with increases of 220% and 175%, respectively.
"Fearless," released in 2008, climbed 160%; "Red" jumped 150%; and "1989" had a 110% boost.
Even without releasing new music in over a year and stepping back from the spotlight since the Super Bowl, where her boyfriend, Kansas City Chiefs' Travis Kelce, lost against the Philadelphia Eagles, Swift is still one of the most-listened-to artists on Spotify with over 82 million monthly listeners.
This story was originally reported by Athlon Sports on Jun 3, 2025, where it first appeared.
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