
Blackpink to Unveil New Song at World Tour Kickoff on July 5
Yara Sameh
After keeping plans for new Blackpink music secret for the entire year, there is finally news about when the chart-topping girl group's upcoming single will arrive.
The group's label and management agency, YG Entertainment, announced that Jennie, Jisoo, Rosé, and Lisa will be revealing their new song for the first time at the July 5th kickoff date for their rapidly approaching Deadline World Tour.
Blackpink will perform at the Goyang Sports Complex Main Stadium in Seoul, a soccer stadium where only a few artists have performed, including Coldplay, G-Dragon, BTS' J-Hope, SEVENTEEN, and ENHYPEN, among others.
Tickets for the shows quickly sold out, with additional limited-view seats added to meet demand.
According to reports, the single's release required extensive discussion, with the ultimate decision landing on when BLACKPINK would officially reunite with their fans at the tour kickoff.
The actual release date is expected to be announced soon, with additional information, including the title, concept, genre, and music video, to follow in due time.
However, based on Blackpink's most recent releases, fans may infer the single's official release for midnight on Friday, July 11, 2025. Since the U.S. industry shifted to a New Music Friday release schedule for most new music releases, which the Billboard charts also follow, releasing on a Friday gives the song the greatest chance to impact not just the U.S. charts but also internationally focused rankings like the Billboard Global 200.
The track could also be released at midnight on July 4, 2025, as the concert date will be just 24 hours away, but it seems the group wants to wait for a live reveal specifically.
Blackpink's Deadline World Tour is an all-stadium, 31-date live trek. Following its Seoul start, the girls head over to the States less than a week later, where the girl group begins their five U.S. stadium shows with two nights at SoFi Stadium in Los Angeles.
The tour also includes stops in Canada, France, Italy, Thailand, the Philippines, Japan, and more countries throughout Europe and Asia.
The new single from BLACKPINK will mark the group's first new song since dropping 'THE GIRLS' in August 2023 as part of the soundtrack to their own mobile game, "BLACKPINK: The Game".
Beyond that standalone single release, Blackpink last came together in 2022 for their Born Pink album, which earned the group their first Number One on the Billboard 200 chart, and included singles 'Pink Venom' and 'Shut Down,' the former of which hit Number One on the Australia's ARIA Top Singles chart while the latter took home 10 wins across Korea's music chart shows.
In the meantime, the K-pop quartet has all remained busy building their solo careers.
The four superstars all signed with new agencies or established their own independent companies while also forming partnerships with major U.S. labels beyond those they boasted as a part of BLACKPINK.
Each member released her solo project beginning with Rosé's Rosie album, which includes the Bruno Mars-featuring megahit 'APT.', in December 2024 under THEBLACKLABEL and Atlantic Records. Jisoo dropped her EP "Amortage" on Valentine's Day 2025 after her self-created company BLISSOO signed a deal with Warner Records.
Lisa released her solo effort, "Alter Ego", on February 28 via her LLOUD company and RCA Records. Jennie followed a week later with "Ruby," dropping via her Odd Atelier label and Columbia Records. Both women enlisted an impressive slate of superstar friends and collaborators to bring their creative visions to life.
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