Serum for ‘thicker, longer' lashes sold almost half a million times drops to £6

Daily Record

31-07-2025

Glow For It is offering a new bundle deal with a huge saving, which includes the popular lash serum that has sold over 200,000 on TikTok Shop alone
A viral lash serum, hailed by users for making lashes 'thicker, darker and longer' has been slashed in price from £29.99 to under £6 as part of the newly released bundle deal. Lash serums have skyrocketed in popularity in recent years after beauty buffs began moving away from falsies and extensions, and started to prioritise the health of their natural lashes.
For those looking to level up their beauty game without breaking the bank The Glow For It Travel Edit bundle could be just the ticket. Originally priced at £59.50, the set has been reduced to £35, and by our calculations, it's worth over £85.
Inside, shoppers will not only find the best-selling lash serum, but also the brand's hair serum, lip oil, glow stick and a scrunchie. The products come in an airport security-friendly clear zip-up bag, making it a six-piece edit. At the new, lower price, each item works out around £5.83 apiece.
The lash serum alone retails for £29.99, so shoppers are essentially getting everything else for £5.01. The hair serum is also worth £29.99.
Manufactured in the UK, the lash serum is vegan, prostaglandin-free, and powered by growth-stimulating peptides. It's been dermatologically tested, and is clinically proven to be "kind and safe to skin" according to founder Daisy Kelly, who launched the brand after discovering many of the products she'd been using contained harmful hormones or were ineffective.
Since its launch in 2020, Glow For It has reportedly sold nearly half a million units, over 200,000 of which were on TikTok Shop, making it the number one best-selling lash serum on the video-sharing app. As mentioned earlier, lash serums are highly sought after at the moment, so there's no shortage of them on the market.
UKLash costs £38 for 3ml and promises 55% longer, 75% more voluminous looking lashes. It is fortified with natural vitamins, extracts and peptides to nourish and infuse your eyelashes with what they need for longer, fuller and voluminous looking in 25 days.
RevitaLiash also offers a serum, but it's significantly pricier at £58 for 1ml, which lasts around one and a half months. It works to condition and strengthen lashes while defending from environmental damage, as well as damage caused by lash styling products that can cause breakage and brittleness, and has earned over 800 five star ratings on the brand's website.
For something more budget-friendly, Boots is offering the No7 Eyelash Impact Serum for £14.36, down from £17.95. The unique blend of ingredients is expertly formulated to help give you visibly fuller, thicker, and darker lashes when used every night for at least eight weeks.
While the Glow For It travel set is yet to rack up many customer reviews, the lash serum has more than 1,000 five-star ratings from fans who have repeat-purchased the serum and recommended it to friends and family. One said: 'My lashes have gotten thicker, darker and longer. It is amazing what this product has done to my lashes. So much that I have ended up buying more serum for my mum and mother in law, as they both love how mine are looking.'
Another added: 'I've been using this serum religiously for about two and a half years now and I've got to say it's amazing, no purple lines, no orbital fat loss just beautiful long thick lashes.'
That said, not everyone has seen the results they hoped for, with one commenting: 'I'm not sure whether it's doing anything to grow my lashes. I've been using it for three weeks and can't really see much difference.'
Another wrote: 'Well, I bought this after seeing all the reviews, but I haven't seen any results yet; it's been two weeks now.'
The brand does recommend continued use for up to 12 weeks for best results, so patience is key. Another shipper who used it for longer commented: 'My daughter bought the lash serum for me as a gift.
"I had my doubts, but it really does work. I am menopausal and my eyelash hair was thinning. I used the serum and not only have my lashes become longer, the strands are thicker. I have just bought another one. It is amazing and honestly does work.'
Alongside the lash serum, the hair serum is a peptide-powered, water-based formula is designed to nourish and promote thicker, fuller hair, while the lip oil and glow stick are summer makeup essentials for giving that glowy, dewy appearance. The scrunchie keeps hair up and out of the way in the warm weather, ideal for lounging by the pool, without leaving bobble marks in your hair.
In all, the set appears to be a great mix of skin, hair, and makeup picks that save more than half the price compared to purchasing individually. Shoppers can treat themselves, or, while it's at the discounted price, get a head start on Christmas shopping with the Glow For It Travel Edit at £35 here.