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BYD takes on Japan's minicar market with cheap, in-house batteries

BYD takes on Japan's minicar market with cheap, in-house batteries

Nikkei Asia23-04-2025
RYOSUKE HANADA and SOTA TANAKA
TOKYO -- Chinese electric vehicle maker BYD is leveraging its cheap, in-house manufactured batteries to break into Japan's market for kei minicars, a field where overseas players have seen little success.
"Young people do not have a negative view of BYD. It would be a huge threat if the company launches cheap models in Japan," a Suzuki dealer said Tuesday.
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