Twitter CEO Linda Yaccarino told employees she was leaving before ‘Grok went rouge'
Linda Yaccarino
, CEO of
X
(formerly Twitter), reportedly shared her intention to leave the company before the incident involving Grok, the platform's AI chatbot, which began generating
pro-Hitler content
. She informed colleagues of her plans to step down, citing recent changes in the company's business landscape.
According to a report by The Wall Street Journal, Yaccarino reportedly told people close to her that a recent uptick in returning advertisers, along with a corporate merger that reduced X's share of overall revenue, made this a suitable moment for her exit.
Yaccarino steps down as CEO of X after two years at the helm
Yaccarino resigned from her position concluding her two-year tenure. In a lengthy post on X, Yaccarino described her role as "the opportunity of a lifetime," thanking
Elon Musk
for entrusting her with the mission of "safeguarding free speech, revitalising the company, and evolving X into the 'Everything App.'"
Yaccarino, a former NBCUniversal advertising executive, joined the company in June 2023, following Musk's acquisition and rebranding of Twitter. Her primary task was to stabilise the platform's advertising business amidst challenges posed by Musk's more relaxed content moderation policies.
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Undo
During her leadership, X focused on rebuilding advertiser trust and enhancing user safety, particularly for children. Key initiatives under her guidance included the introduction of Community Notes, a crowdsourced fact-checking tool, and the development of X Money, an upcoming financial services feature.
'I'm incredibly proud of the X team - the historic business turn around we have accomplished together has been nothing short of remarkable. We started with the critical early work necessary to prioritize the safety of our users—especially children, and to restore advertiser confidence. This team has worked relentlessly from groundbreaking innovations like Community Notes, and, soon, X Money to bringing the most iconic voices and content to the platform. Now, the best is yet to come as X enters a new chapter with @xai,' she said in her Goodbye note.
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