Brooks' Strategic Expansion Drives 15% Global Revenue Growth
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SEATTLE — Brooks Running set an all-time quarterly high in revenue in Q1 2025 with all regions contributing double-digit growth or better, leading to 15% year-over-year global revenue growth. The leading performance run brand continued eight consecutive years of growth in North America, up 13% in Q1 revenue including 38% year-over-year growth in Canada. In other regions, Brooks' global growth efforts delivered a quarterly revenue record in Europe, Middle East, and Africa (EMEA), up 11% currency-neutral, and 221% year-over-year revenue growth in Asia Pacific and Latin America (APLA).
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'Our record results are an outcome of real product innovation, brand demand at an all-time high, and execution excellence across our teams,' said Dan Sheridan, Brooks Running CEO.
In the first quarter, Brooks achieved the No. 1 spot in the adult performance running footwear market at U.S. national retail and held seven of the top 25 styles sold, more than any other brand. 1 Brooks also led the U.S. specialty retail channel, 2 the most discerning channel in performance run, delivering 20% year-over-year growth. In France and Germany in Q1, Brooks grew 37% and 28%, respectively, in adult performance running footwear priced €90+, outpacing overall market growth. In Germany specifically, Brooks caught the market leader to now share the No. 1 spot in this segment. 3 This marks the first time ever the brand has led in any European country.
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'I am so proud of the Brooks team and the strategy we're executing to invite more people into the brand and to experience the many benefits running and movement deliver,' said Dan Sheridan, Brooks Running CEO. 'Our record results are an outcome of real product innovation, brand demand at an all-time high, and execution excellence across our teams.'
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Product innovation and expansion into the lifestyle category accelerate growth
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Brooks launched six performance footwear styles in Q1 2025, driving 27% growth in active (full-price) sales. Leading global footwear sales for the quarter, the new Glycerin 22 super franchise debuted Brooks' revolutionary DNA Tuned midsole foam. A significant advancement in foam technology, nitrogen-infused DNA Tuned features dual-cell science that delivers zonal tuning underfoot for soft landings in the heel and powerful propulsion in the forefoot. This unique offering signals Brooks' commitment to delivering innovations that provide compelling product experiences tuned to the mechanics of human motion.
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Brooks also launched a lifestyle footwear collection in Q1 2025 celebrating Brooks' 111-year heritage as a leader in sport and answering customer desire for performance-inspired silhouettes to wear during more moments of the day. Unveiled at Paris Fashion Week, the collection features iconic designs from the Brooks vault and appeals to those seeking sneakers authentically rooted in performance and running culture. The first collaboration, the Brooks x STAPLE Adrenaline GTS 4 in partnership with New York-based streetwear pioneer Jeff Staple, launched in March as a fresh take on a pivotal Brooks shoe originally launched in 2002. Initial stock sold out within 30 minutes in some regions.
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With the first-quarter launch of Hyperion Elite 4 PB, a racing shoe with 100% nitrogen-infused PEBA foam and a carbon fiber tuned propulsion plate, Brooks' professional athlete roster broke all-time personal bests. At the Houston Marathon, Erika Kemp's runner-up finish in 2:22:56 beat her previous record by an impressive 11 minutes. A breakout performance for her, and her first marathon in Brooks' new Hyperion Elite 4 PB, the time put her on the list with five other American women earning the Tokyo World Championship qualifying standard. The new racing shoe blazed past its predecessor, selling 105% more units on brooksrunning.com during launch week.
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At the start of the year, two-time Olympic medalist, indoor and outdoor World Champion, and Brooks Beast Josh Kerr renewed his contract with Brooks and the Brooks Beasts Track Club through 2034. The new contract extends Kerr's already-historic racing career with Brooks and adds brand partnership elements that include a strong ambassador role.
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Brooks' global expansion efforts continued to drive brand awareness during core race moments and in key running markets. In February, Brooks sponsored the Barcelona Half Marathon, hosting consumer activations leading up to, during, and after the fastest half marathon in the world. In March, Brooks executed a Tokyo Marathon pop-up, the first Brooks-branded footprint in Japan. In China, the brand launched a pop-up in Beijing's premier mall, and the Brooks Shanghai retail store set a new revenue record with each month this quarter.
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In 2024 Brooks launched 'Let's Run There,' a global brand platform celebrating a multi-dimensional view of health and wellness. Brooks designed the platform to maintain a strong connection with runners while expanding the conversation to include all who embrace an active lifestyle. In Q1, Brooks' paid media investments for Running Redefined, the latest chapter of Let's Run There, drove a +5.6pt lift in Aided Awareness and a +9.8pt lift in Consideration for the brand in the U.S. 4
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In Q1 2025, Brooks' Future Run community impact program awarded 50 Team Grants supporting over 2,100 high schoolers across the country, its largest-ever group of quarterly recipients. The list included 15 Seattle-based Track and Field teams, ensuring support for young runners in and around the local community where the global brand is headquartered.
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Brooks Running creates market-leading performance running footwear, apparel, sports bras, and accessories distributed worldwide. Brooks exists to inspire everyone to run and be active, through innovative gear, tools, and experiences designed to take you to the place that makes you feel more alive. Since 1914, Brooks has been propelled by a never-ending curiosity with how humans move, pushing the limits of motion science, engineering, and technology to create gear that unlocks the power of energy and movement for everyone. Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle, Washington. Visit www.brooksrunning.com for more information or follow @brooksrunning.
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Vancouver Sun
a day ago
- Vancouver Sun
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She and her family were working to find an alternative route home. The airline said all Air Canada and Air Canada Rouge flights would be cancelled amid the work stoppage. Around 130,000 customers will be affected each day that the strike continues, the company said. 'Air Canada deeply regrets the effect the strike is having on customers,' it said in a brief statement early Saturday morning. Flights by Air Canada Express, which are operated by third-party airlines Jazz and PAL, are not affected. The Air Canada component of the Canadian Union of Public Employees said picket lines will be active at airports across Canada, including Montreal, Toronto, Calgary and Vancouver. Striking flight attendants also plan to picket at airports in Halifax, Ottawa and Winnipeg. 'Negotiations between CUPE and Air Canada have ended in impasse,' the union said in a press release early Saturday morning. 'We are heartbroken for our passengers. 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'It will make Air Canada flight attendants the best compensated in Canada,' the company said, adding its cabin crew already earn up to $17 more per hour than their counterparts at Air Canada's largest domestic competitor. Air Canada cancelled more than 600 flights over the past two days in preparation for a potential work stoppage, affecting 100,000 passengers. It said it will notify customers with imminent travel of additional cancelled flights and their options. The airline has said passengers whose flights are cancelled will be offered a full refund or the opportunity to change their travel plans without a fee. It added it strongly advises affected customers not to go to the airport unless they have a confirmed ticket on an airline other than Air Canada or Air Canada Rouge. As for Pringnitz and her family, she noted there was an option for travellers to go the United States. but was told there wouldn't be any further assistance once they landed in the U.S. 'It didn't go over well with the line. Nobody really seemed interested, everybody seemed a little bit amused almost at the suggestion, or exasperated, because it is a bit ridiculous to offer to take stranded passengers to a different country to strand them there.' For customers due to travel soon whose flights are not yet cancelled, Air Canada said it will allow them to rebook their travel or obtain a credit for future travel. Our website is the place for the latest breaking news, exclusive scoops, longreads and provocative commentary. Please bookmark and sign up for our daily newsletter, Posted, here .
Global News
a day ago
- Global News
Air Canada flight attendants on strike, airline's flights cancelled
Passengers around the world are feeling the effects after the union representing more than 10,000 flight attendants with Air Canada announced its members were walking off the job after it was unable to reach an eleventh hour deal with the airline. The strike officially began just before 1 a.m. ET on Saturday. Keelin Pringnitz and her family, from Ottawa, were returning from a European vacation, but were left stranded after flights were cancelled. 'It was an end of my maternity leave kind of trip. We went to the Faroe Islands in Norway, travelling through Air Canada to London,' Pringnitz said from London's Heathrow Airport. She and her family were working to find an alternative route home. The airline said all Air Canada and Air Canada Rouge flights would be cancelled amid the work stoppage. Around 130,000 customers will be affected each day that the strike continues, the company said. Story continues below advertisement 'Air Canada deeply regrets the effect the strike is having on customers,' it said in a brief statement early Saturday morning. Flights by Air Canada Express, which are operated by third-party airlines Jazz and PAL, are not affected. The Air Canada component of the Canadian Union of Public Employees said picket lines will be active at airports across Canada, including Montreal, Toronto, Calgary and Vancouver. Striking flight attendants also plan to picket at airports in Halifax, Ottawa and Winnipeg. 'Negotiations between CUPE and Air Canada have ended in impasse,' the union said in a press release early Saturday morning. 'We are heartbroken for our passengers. We do not want to go on strike, and we do not want to be locked out, but it is clear that Air Canada has no incentive to bargain.' Air Canada previously asked Jobs Minister Patty Hajdu to intervene by ordering the parties to enter a binding arbitration process — a power granted to the minister through Section 107 of the Canada Labour Code. Get daily National news Get the day's top news, political, economic, and current affairs headlines, delivered to your inbox once a day. Sign up for daily National newsletter Sign Up By providing your email address, you have read and agree to Global News' Terms and Conditions and Privacy Policy On Friday, Hajdu urged Air Canada and the union to get back to the negotiating table, suggesting she's not ready to intervene in the dispute. The minister said the union has indicated many of its demands have been met, suggesting there is a path forward to a deal. Story continues below advertisement Hajdu had asked the union to respond to the company's request. CUPE indicated Friday it opposed arbitration, instead maintaining its desire to solve the impasse through bargaining. Although the government hasn't said it will intervene, the union seemed to imply throughout the week that the writing could be on the wall. CUPE accused Air Canada of refusing to bargain in good faith 'due to the likelihood of the federal government using Section 107 of the Canada Labour Code to interfere in negotiations and have a contract imposed by an outside third-party arbitrator.' The union has said its main sticking points revolve around wages that have been outpaced by inflation during the course of its previous 10-year contract, along with unpaid labour when planes aren't in the air. 'Air Canada still refuses to compensate flight attendants for all hours worked,' said CUPE's press release. 'The union has been firm: all safety-related duties should be paid at full hourly rate. Air Canada does not agree. On wages, Air Canada's last offer will still leave flight attendants living below poverty levels for many years to come.' On Friday, the union released polling by Abacus Data indicating that 59 per cent of Canadians believe the federal government should respect flight attendants' right to take job action, even if it causes travel disruptions. Story continues below advertisement The weighted survey of 1,500 respondents, conducted Thursday and Friday, said 88 per cent of Canadians believe flight attendants should be paid for all work-related duties including boarding, delays and safety checks. Four-in-five respondents said they support raising flight attendant pay to meet the rising cost-of-living. Air Canada has said its latest proposal included a 38 per cent increase in total compensation over four years, including a new provision for ground pay 'that is industry-leading in Canada.' The proposal would provide 'significant improvements' to health benefits and pension plans, an increase to paid vacation and measures to address union concerns about rest and work-life balance, the airline said. 'It will make Air Canada flight attendants the best compensated in Canada,' the company said, adding its cabin crew already earn up to $17 more per hour than their counterparts at Air Canada's largest domestic competitor. Air Canada cancelled more than 600 flights over the past two days in preparation for a potential work stoppage, affecting 100,000 passengers. It said it will notify customers with imminent travel of additional cancelled flights and their options. The airline has said passengers whose flights are cancelled will be offered a full refund or the opportunity to change their travel plans without a fee. Story continues below advertisement It added it strongly advises affected customers not to go to the airport unless they have a confirmed ticket on an airline other than Air Canada or Air Canada Rouge. As for Pringnitz and her family, she noted there was an option for travellers to go the United States. but was told there wouldn't be any further assistance once they landed in the U.S. 'It didn't go over well with the line. Nobody really seemed interested, everybody seemed a little bit amused almost at the suggestion, or exasperated, because it is a bit ridiculous to offer to take stranded passengers to a different country to strand them there.' For customers due to travel soon whose flights are not yet cancelled, Air Canada said it will allow them to rebook their travel or obtain a credit for future travel.
