Bernstein says this Chinese media platform can surge nearly 25%

CNBC

08-07-2025

Bilibili is cementing its staus as a premier media platform in China with top tier content, according to Bernstein. "We like the model of Bilibili — its content is of higher quality, longer shelf life and dare we say, as research analysts, we are partial," analyst Boris Van said. "In a world where short form videos and quality are variable at best, there is a place for a platform with refreshing content." Bernstein initiated research coverage of the Chinese online entertainment services provider with an outperform rating and a $28 per share price target. Bernstein's forecast implies nearly 25% upside from Monday's $22.48 close. BILI YTD mountain Bilibili stock in 2025. Bilibili is "the pioneer and leader in the medium form professional user generated video category," Van said, calling its user community and brand "iconic." The Bernstein analyst also said the company is entering a new growth phase thanks to notable "platform assets," as well as investments in artificial intelligence. "Additionally, its community video + games ecosystem has strategies and allows it to be an effective mid-sized games publisher contributing to a pathway of operating leverage growth to mid-teens level," the analyst said. "This path of revenue and operating leverage is set to result in strong earnings growth in coming years, providing room for" rising forward price-to-earnings ratios. Bilibili American depositary receipts traded on Nasdaq have soared 51% in the past three months through Monday.