Meghan Markle Debuts First As Ever Rosé on Princess Diana's Birthday
July 1 is notably the late Princess Diana's birthday. The date also marks the beginning of Prince Harry's and Markle's relationship. In his memoir, 'Spare,' published in 2023, Prince Harry revealed he started talking to Markle via Instagram on July 1, 2016, what would have been Diana's 55th birthday. The couple ultimately married on May 19, 2018.
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As Ever's 2023 Napa Valley Rosé kicks off the brand's expansion into wine, with a Méthode Champenoise Napa Valley sparkling wine planned for the near future. This rosé is a curated blend inspired by Provençal-style wines and sourced from Napa Valley. Its pale blush color offers roundness and depth, featuring gentle minerality and soft stone fruit notes with a lasting finish. The blend includes Cabernet Sauvignon, Mourvèdre, Grenache and Syrah varietals.
Priced at $30 a bottle and sold in sets of three bottles ($90), half case ($159), and full case ($300), the rosé is available for purchase exclusively at wine.asever.com.
Markle first announced the release of the rosé on June 20, accompanied by As Ever's summer drop, which introduced two new products: an Apricot Spread, priced at $9, and an Orange Blossom Honey, retailing at $28, which features floral notes and citrus undertones.
Markle launched the As Ever brand, a reconfiguration of her initial American Riviera Orchard label, in February.
''As ever' means 'as it's always been' or some even say 'in the same way as always,'' Markle wrote on her Instagram back then. 'If you've followed along since my days of creating The Tig, you'll know this couldn't be truer for me. This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish — food, gardening, entertaining, thoughtful living and finding joy in the everyday.'
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