Kerten partners with Jeep for AlUla desert experience
The partnership aims to provide bespoke lifestyle experiences for high-net-worth travelers visiting the AlUla region.
Kerten Hospitality will offer exclusive services to Jeep's VIP customers, including bespoke desert tours and personal driving experiences.
Jeep will provide Cloud 7 AlUla with the latest Grand Wagoneer SUVs and Dar Tantora with the spacious 7-seater Grand Cherokee L, ensuring a seamless and luxurious travel experience for VIP guests. The collaboration marks a significant milestone in the automotive and hospitality industries.
'This partnership underscores Kerten Hospitality's commitment to delivering exceptional experiences to our guests,' said Giacomo Nicolodi, Group Marketing & Communications Director at Kerten Hospitality. 'By aligning our brand with esteemed partners such as Jeep, part of the Stellantis portfolio and Petromin KSA, we are not only enhancing our service offerings but also setting a new benchmark for lifestyle hospitality in the region. Our collaborative efforts are focused on creating an immersive environment that merges the best of both worlds—luxury accommodation and premium automotive experiences—tailored for today's discerning traveller.'
'By collaborating with Kerten Hospitality, we have the opportunity to introduce our premium vehicles to an upscale, lifestyle-driven audience, further strengthening our brand presence in the Kingdom.' said Youssef Bouhaddioui, Jeep Brand Head at Stellantis middle east.
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