ALEXBANK, In Collaboration with VML Egypt, Wins Three Awards at the 2025 Dubai Lynx Festival for Its 'Save Your Money at ALEXBANK' Campaign
ALEXBANK has proudly announced its win of three prestigious awards at the 2025 Dubai Lynx Festival, the region's leading creative platform, for its Financial Inclusion Campaign 'Save Your Money at ALEXBANK.' The campaign was developed in collaboration with VML Egypt, a creative marketing agency and ALEXBANK's strategic partner. ALEXBANK is part of the Intesa Sanpaolo Group, within the International Banks Division led by Paola Papanicolaou.
ALEXBANK has been recognized at the 2025 Dubai Lynx Awards, landing 2 awards—a Silver and a Bronze—in the Consumer Services category, and a bronze for the creative use of sense of humor throughout the campaign recognizing its excellence in delivering financial messages in an innovative and engaging way .
Nermine Hassouba, Head of the PR & Marketing Communication Department at ALEXBANK, commented on the great achievement: 'Winning three awards at the 2025 Dubai Lynx Festival is a great honor for us. These awards reflect the success of our vision to deliver creative, relatable, and effective marketing campaigns that resonate with the audience and encourage positive engagement the banking sector.' She added, the 'Save Your Money at ALEXBANK' campaign was part of our ongoing efforts to enhance financial literacy and inclusion, particularly among segments of the population that are traditionally unbanked. Our aim is to make a real difference in people's lives through accessible and innovative products like our 'Ebda'' Saving Account'.
Mai Azmy, Chief Operating Officer at VML, added: "These awards reflect the power of collaboration and creativity in delivering impactful campaigns that resonate deeply with audience and ultimately drive positive change. At VML, we are distinguished by our ability to transform strategic insights into profound and inspiring experiences that not only drive success but also foster long-term partnerships. Our collaboration with ALEXBANK serves as a prime example of this approach.
ALEXBANK launched the 'Save Your Money at ALEXBANK' campaign to promote the "Ebda'" Saving Account. The account can be opened using only the national ID card, with no opening or maintenance fees, and no minimum balance required. It also offers a competitive monthly return of up to 14%, making it an ideal option for various segments of society. The campaign achieved significant success, reflected in a strong uptake of new account openings .
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Tahya Masr
12-05-2025
- Tahya Masr
ALEXBANK, In Collaboration with VML Egypt, Wins Three Awards at the 2025 Dubai Lynx Festival for Its 'Save Your Money at ALEXBANK' Campaign
ALEXBANK has proudly announced its win of three prestigious awards at the 2025 Dubai Lynx Festival, the region's leading creative platform, for its Financial Inclusion Campaign 'Save Your Money at ALEXBANK.' The campaign was developed in collaboration with VML Egypt, a creative marketing agency and ALEXBANK's strategic partner. ALEXBANK is part of the Intesa Sanpaolo Group, within the International Banks Division led by Paola Papanicolaou. ALEXBANK has been recognized at the 2025 Dubai Lynx Awards, landing 2 awards—a Silver and a Bronze—in the Consumer Services category, and a bronze for the creative use of sense of humor throughout the campaign recognizing its excellence in delivering financial messages in an innovative and engaging way . Nermine Hassouba, Head of the PR & Marketing Communication Department at ALEXBANK, commented on the great achievement: 'Winning three awards at the 2025 Dubai Lynx Festival is a great honor for us. These awards reflect the success of our vision to deliver creative, relatable, and effective marketing campaigns that resonate with the audience and encourage positive engagement the banking sector.' She added, the 'Save Your Money at ALEXBANK' campaign was part of our ongoing efforts to enhance financial literacy and inclusion, particularly among segments of the population that are traditionally unbanked. Our aim is to make a real difference in people's lives through accessible and innovative products like our 'Ebda'' Saving Account'. Mai Azmy, Chief Operating Officer at VML, added: "These awards reflect the power of collaboration and creativity in delivering impactful campaigns that resonate deeply with audience and ultimately drive positive change. At VML, we are distinguished by our ability to transform strategic insights into profound and inspiring experiences that not only drive success but also foster long-term partnerships. Our collaboration with ALEXBANK serves as a prime example of this approach. ALEXBANK launched the 'Save Your Money at ALEXBANK' campaign to promote the "Ebda'" Saving Account. The account can be opened using only the national ID card, with no opening or maintenance fees, and no minimum balance required. It also offers a competitive monthly return of up to 14%, making it an ideal option for various segments of society. The campaign achieved significant success, reflected in a strong uptake of new account openings .
Tahya Masr
30-04-2025
- Tahya Masr
The Egyptian Biodynamic Association (EBDA) Hosts 'Carbon Certificates and the Economy of Love' Forum at Heliopolis University for Sustainable Development
The Egyptian Biodynamic Association (EBDA), in collaboration with the Economy of Love initiative and Heliopolis University for Sustainable Development, successfully co-hosted the "Carbon Certificates and the Economy of Love for Cultural, Environmental, Economic, and Social Development in Egypt" forum at Heliopolis University. The event brought together government leaders, policymakers, academics, and sustainability practitioners to spotlight a pioneering model for using Carbon Certificates and the Economy of Love as practical tools to drive sustainable development and improve community livelihoods. Distinguished attendees included Dr. Mohamed Farid, Chairman of the Financial Regulatory Authority; Major General Dr. Abdel Fattah Mohamed Serag, Governor of Sohag; Major General Hisham Abu El Nasr, Governor of Assiut; Major General Alaa Ibrahim Abdel Moaty, Governor of Kafr El Sheikh; and Mr. Hazem Mohamed Gouda El Deeb, Deputy Governor of Beheira. The forum emphasized the benefits of transitioning to organic and biodynamic farming and making direct contributions to the voluntary carbon credit market. It served as a collaborative platform to discuss innovative approaches to enhancing lives from cultural, environmental, economic, and social perspectives. A major highlight of the event was the celebration of the "Climate Heroes" farmers who have demonstrated outstanding commitment to carbon sequestration and sustainable biodynamic farming practices in line with the Economy of Love (EoL) standard. These farmers are central to initiatives like the "Greening the Desert" project, which seeks to transform arid lands into thriving ecosystems through sustainable agriculture. Discussion sessions provided insights into the implementation of the Economy of Love standard and the application of Carbon Certificates to combat climate change while promoting fair trade, social equity, and biodynamic agriculture. Interactive sessions also introduced attendees to the processes of carbon certification, verification, and the broader economic and social benefits of carbon finance. Helmy Abouleish, Chairman of the Board of Trustees of Heliopolis University and CEO of SEKEM Group, stated: "At SEKEM, we believe in a holistic approach to sustainability, balancing economy, ecology, culture, and social wellbeing. This forum reflects our belief that carbon credits and the Economy of Love are not only environmental tools but also pathways to community empowerment and systemic change." Justus Harm, Co-Executive Director of EBDA, added: "Celebrating our farmers as Climate Heroes underscores the critical role of biodynamic farming in tackling climate change. Through the Economy of Love standard, we can recognize and reward farmers for their environmental stewardship while promoting resilience and local development." By advancing awareness of carbon finance and values-driven economic principles, the Economy of Love and EBDA continue to drive a future that combines ecosystem restoration with responsible and sustainable economic development.
Daily News Egypt
11-11-2024
- Daily News Egypt
MSMEDA injects EGP 25.6bn into Upper Egypt projects over 10 years
Egypt's Micro, Small, and Medium Enterprise Development Agency (MSMEDA) has provided EGP 25.6bn in funding to projects in Upper Egypt over the past 10 years, including EGP 1.7bn to Aswan governorate, the agency's CEO, Basel Rahmy, said on Sunday. Rahmy said the agency aims to double that funding in the coming years to drive development across Upper Egypt's governorates. He spoke during a conference organised by the 'Ebda' (Start) initiative in Aswan, which aims to support the development of the industrial sector. The conference was attended by Aswan Governor Ismail Kamal and Ebda's Executive Director, Amani Eid. Rahmy stressed the MSMEDA's commitment to collaborating with development partners and actively participating in initiatives aimed at bolstering industrial and productive sectors, particularly the 'Ebda' initiative. He highlighted the agency's commitment to coordinating with partners across various projects and programmes. 'We believe in the need to activate all forms of cooperation to facilitate the provision of financial and technical support for all projects, enabling citizens to access this support easily,' Rahmy said. 'This will contribute to the expansion of small projects or the development of existing ones.' Rahmy said the agency has adopted a plan to encourage young people and citizens to establish industrial and productive projects, in collaboration with key partners, including the 'Ebda' initiative. 'This cooperation aims to provide various forms of support for these projects, focusing on developing industrial areas and clusters in all governorates,' Rahmy said. 'An example is the 'Janayna wa Shbak' (Gardens and Windows) complex in Aswan, where the initiative seeks to develop Egyptian industry and find urgent solutions to challenges.' Rahmy added that the agency is working with the 'Ebda' initiative to regularise informal projects and rehabilitate them so they can access the benefits and incentives of Law No. 152/2020 on the Development of Projects, particularly within industrial zones and clusters. He noted that this collaboration has led to support for 38 industrial projects in 11 governorates, providing access to the agency's services and ensuring the sustainability and development of these projects' productivity. Rahmy also emphasised the agency's commitment to coordinating with various government agencies and institutions to implement the presidential initiative, 'A New Beginning for Building the Human Being,' by the Egyptian government. The MSMEDA aims to contribute to the initiative's objectives, in line with the directives of the political leadership and Prime Minister Mostafa Madbouly, who also serves as the agency's Chairperson. Rahmy said the agency is developing a comprehensive national strategy for the development of the projects and entrepreneurship sector. 'The provision of support revolves around expanding the provision of financial and technical services and facilitating project establishment procedures to encourage project owners to take advantage of investment opportunities in every governorate,' he said. 'This will contribute to meeting local market needs, deepening the use of local components in production, and thereby reducing reliance on imports, increasing exports, and developing national industry.'
