Rich Eisen suggests the NFL using Josh Allen's wedding for ratings—but will cameras be allowed?
Rich Eisen spotlights Josh Allen and Hailee Steinfeld's wedding as Bills take center stage on Hard Knocks (Getty Images)
The upcoming season of HBO's Hard Knocks is already generating buzz, and for good reason — the Buffalo Bills are stepping into the spotlight. In a historic move, the AFC East champions are becoming the first playoff-caliber team to voluntarily join the iconic sports docuseries.
But while NFL fans are excited to see inside the Bills' high-stakes training camp, the off-field narrative surrounding their star quarterback may be stealing the early headlines.
The 'Hailee factor' may have influenced HBO's decision, says Rich Eisen
Josh Allen, fresh off an MVP season, isn't just a football powerhouse — he's become a full-blown celebrity, thanks in part to his engagement with Hollywood actress
Hailee Steinfeld
. The couple's relationship has elevated Allen's public profile, blending the glamour of Hollywood with the grit of NFL Sundays.
Rich Eisen, host of The Rich Eisen Show, suggested that Allen's relationship with Steinfeld could be a driving force behind HBO's interest in the Bills this year. 'The Hailee factor might have something to do with it,' Eisen said, hinting at the show's potential to draw in more than just football fans. Fellow host TJ Jefferson echoed the sentiment, implying that HBO is capitalizing on the added star power.
The Buffalo Bills are Coming to HBO's 'Hard Knocks' and We Can't Wait! | The Rich Eisen Show
Yet, not everyone on Eisen's panel agreed.
Analyst Chris Brockman dismissed the idea, arguing that 'Hailee had nothing to do with the Bills landing on Hard Knocks,' pointing out that she won't even be present at training camp.
Will NFL Films cover
Josh Allen and Hailee Steinfeld
's wedding? Eisen doubts it
With reports suggesting Allen and Steinfeld plan to marry at the end of May — likely on the 31st — some fans have speculated about the wedding making its way into the docuseries. But Eisen poured cold water on that idea. 'I don't think that will be part of Hard Knocks.
I don't think NFL Films cameras will be invited,' he said.
Though NFL Films has covered weddings of players like Davon Godchaux, documenting the marriage of an NFL MVP and Hollywood star would be unprecedented. Still, given Allen's relatively private nature and the couple's low-profile relationship, the wedding is expected to be intimate rather than extravagant.
Also Read:
'My anxiety has been through the roof': Hailee Steinfeld opens up about crippling anxiety as fans wonder why fame and Josh Allen aren't enough
Even without a wedding cameo, Allen's star power — both on and off the field — is set to bring a unique edge to this season of Hard Knocks.
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