The Most Impressive Wedding of the Year is Happening this Week in Venice. And it's all hosted by JCPenney (Yes, JCPenney).
"But [JCPenney] didn't just say yes to our dream — they made every detail possible, from outfitting every guest in gorgeous fashion to the venue and cake, and most importantly, creating memories we'll cherish forever.'
That's right. While some eyes are on a high-profile wedding happening this week in Venice, Italy, JCPenney (yes, JCPenney!) is inviting everyone else to celebrate a more relatable love story, one where the only thing extravagant is the joy. The wedding – marrying high school sweethearts who reunited 14 years later, Estefany Gomez and Leonardo Rendon – brought together family, friends and a guest list dressed in this summer's hottest fashion from JCPenney, all without the jaw-dropping price tag.
From the fashion to the florals to the reception playlist (hello, free Spotify), we proved what smart shoppers already knew: You don't need a superyacht when you've got super taste. No paparazzi when all your guests have phones. No helicopters needed – we can drive, thanks. No grand orchestra or celebrity DJ – just pure heart.
With a stunning backdrop of the Venice canals, the whole event is giving 'glamorous' a run for its money and proving that looking and feeling like a million bucks doesn't have to cost it.
'We've always dreamed of a California wedding, but with our families living on opposite coasts, it felt out of reach,' said Estefany and Leonardo. 'When JCPenney reached out, we honestly wondered if it could really happen. But they didn't just say yes to our dream — they made every detail possible, from outfitting every guest in gorgeous fashion to the venue and cake, and most importantly, creating memories we'll cherish forever.'
From the breathtaking $99 gown to the perfectly tailored $350 tuxedo, every detail was a masterclass in affordable style. All wedding elements were provided by JCPenney – from the guests decked out in the newest summer cocktail dresses and suiting, to the tablescapes and decor, wedding bands and fine jewelry, and even the hair and makeup artistry by JCPenney beauty and salon experts.
'Most of us aren't planning our weddings with a ten-million-dollar budget or a palazzo on standby,' said Marisa Thalberg, Catalyst Brands Chief Brand and Marketing Officer. 'At JCPenney, we know that the most memorable celebrations are the ones filled with real moments surrounded by the people we love, and style that surprises everyone, and that's why we're quietly redefining what's possible for couples everywhere – delivering wow-factor memories, minus the jaw-dropping price tag.'
Check out the full receipt and follow along #TheOtherVeniceWedding. And if you think you can beat our $10K budget, drop us an @ on how you're saving with JCPenney on summer's most glamorous moments.
About JCPenney
JCPenney, part of Catalyst Brands, is the shopping destination for America's diverse, working families. With inclusivity at its core, the Company's product assortment meets customers' everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from jcp.com to more than 650 stores in the U.S. and Puerto Rico.
In 2022, JCPenney celebrated 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney's Newsroom to learn more and follow JCPenney on Facebook, Instagram, and Twitter.
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A live audio webcast of the call will be available in listen-only mode through the " Events & Presentations" section of our website, where we will also post our earnings press release and an earnings presentation prior to the call. The live call can also be accessed by dialing (404) 975-4839 or (833) 470-1428 and entering the access code 003370. To avoid wait time and bypass speaking with an operator to join the call, participants can pre-register using the following registration link: After registering, a calendar invitation will be sent that includes dial-in information as well as unique codes for entry into the live call. We recommend that you register in advance to ensure access for the full call. A replay of the call will be available on our website shortly after the conference call and, for a limited time, by dialing (929) 458-6194 or (866) 813-9403 and entering the access code 250197. Additionally, we posted a supplemental earnings presentation, containing our financial results, trends and outlook, on the " Investors" section of our website prior to the conference call. We will refer to this presentation during the call. About Pursuit Pursuit Attractions and Hospitality, Inc. (NYSE: PRSU) is an attractions and hospitality company that owns and operates a collection of inspiring and unforgettable experiences in iconic destinations in the United States, Canada, Iceland, and Costa Rica. Pursuit's elevated hospitality experiences include 17 world-class point-of-interest attractions and 29 distinctive lodges, along with integrated restaurants, retail and transportation that enable visitors to discover and connect with stunning national parks and renowned global travel locations. For more information, visit Forward-Looking Statements This press release contains a number of forward-looking statements. Words, and variations of words, such as 'will,' 'can,' 'may,' 'expect,' 'would,' 'could,' 'might,' 'intend,' 'plan,' 'believe,' 'estimate,' 'anticipate,' 'deliver,' 'seek,' 'aim,' 'potential,' 'target,' 'outlook,' and similar expressions are intended to identify our forward-looking statements. Such forward-looking statements include those that address activities, events or developments that Pursuit or its management believes or anticipates may occur in the future, including all statements regarding our expectations concerning the travel industry and the markets in which we operate; our expectations concerning our future financial performance, including our 2025 outlook and the related underlying assumptions; our growth plans and strategies, including with respect to investments, growth capital expenditures and acquisitions; our ability to opportunistically return capital to shareholders through share repurchases and other statements that are not historical fact. These forward-looking statements are subject to a host of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those in the forward-looking statements. Important factors that could cause actual results to differ materially from those described in our forward-looking statements include, but are not limited to, the following: general economic and geopolitical uncertainty in key global markets and a worsening of global economic conditions; seasonality of our businesses; the competitive nature of the industries in which we operate; travel industry disruptions; changes in consumer tastes and preferences for recreational activities; natural disasters, weather conditions, accidents, and other catastrophic events; accidents and adverse incidents at our hotels and attractions; sufficiency and cost of insurance coverage; the impact of financial covenants on our operational and financial flexibility; risks of new capital projects not being commercially successful; our ability to fund capital expenditures; our ability to successfully integrate and achieve established financial and strategic goals from acquisitions; failure to adapt to technological developments or industry trends our inability to realize the full strategic, financial or operational benefits from the sale of the GES Business; conducting business globally; our exposure to currency exchange rate fluctuations; liabilities relating to prior and discontinued operations; the importance of key members to our business; labor shortages; our exposure to cybersecurity attacks and threats; compliance with laws governing the storage, collection, handling, and transfer of personal data and our exposure to legal claims and fines for data breaches or improper handling of such data; our exposure to litigation in the ordinary course of business; changes in federal, state, local or foreign tax laws; extensive environmental requirements; volatility in our stock price; and stock price and trading volumes affected by reports issued by securities industry analysts. For a more complete discussion of the risks and uncertainties that may affect our business or financial results, please see Item 1A, 'Risk Factors,' of our most recent annual report on Form 10-K filed with the Securities and Exchange Commission ('SEC'), as well as any future reports we may file with the SEC. We disclaim and do not undertake any obligation to update or revise any forward-looking statement in this press release except as required by applicable law or regulation. Availability of Information on Pursuit Website Pursuit routinely uses its investor relations website ( to post presentations to investors and other important information, including information that may be material. Accordingly, Pursuit encourages investors and others interested in Pursuit to review the information it makes public on its investor relations website. PURSUIT ATTRACTIONS AND HOSPITALITY, INC. ("PURSUIT") TABLE ONE - NOTES TO QUARTERLY AND FULL YEAR RESULTS (UNAUDITED) (A) Operating expenses (exclusive of depreciation and amortization) - The increase in operating expenses for the three months ended June 30, 2025 compared to the prior year period was primarily due to increases in variable costs associated with increased transaction volumes and revenues, including royalty and concession fees, labor expense, and cost of goods, as well as other inflationary cost increases, including an increase in allocated administrative expenses, $1.0 million of increased repairs and maintenance expense, and a $0.7 million increase in professional services. These increases were partially offset by the periodic remeasurement of the Sky Lagoon finance lease obligation, which resulted in an unrealized foreign exchange gain of $3.9 million in the second quarter of 2025 as compared to an unrealized gain of $0.2 million in the second quarter of 2024. (B) Selling, general, and administrative expenses - The increase in selling, general and administrative expenses is primarily due to higher transaction-related costs of $3.4 million during the three months ended June 30, 2025 and $8.3 million during the six months ended June 30, 2025 (primarily related to our transition to a standalone publicly-traded operating company in connection with the sale of the GES Business, as well as expenses associated with our acquisition of Tabacón), offset in part by a decrease in corporate overhead costs. (C) Other expense, net - The increase in other expense, net is primarily due to a $5.4 million settlement charge associated with the termination of the legacy Giltspur Inc. Employees' Pension Plan, which was reclassified from AOCL, during the three and six months ended June 30, 2025. (D) Income tax expense - The effective tax rate was 28.5% for the three months ended June 30, 2025 compared to 70.9% for the three months ended June 30, 2024, and a negative 5.1% for the six months ended June 30, 2025 compared to 4.0% for the six months ended June 30, 2024. The decrease in the effective rate for the three months ended June 30, 2025 compared to the prior year period was primarily attributable to a tax benefit recorded during the three and six months ended June 30, 2025 of $3.2 million associated with the release of valuation allowances recorded against Canadian net operating losses, as well as the termination of the legacy Giltspur, Inc. Employees' Pension Plan. (E) Income (loss) from discontinued operations - On December 31, 2024, we completed the sale of the GES Business. Accordingly, the operating results of the GES Business are included within discontinued operations for 2024. (F) Income (loss) per common share - Diluted income (loss) per common share is calculated using the more dilutive of the two-class method or if-converted method. The two-class method uses net income (loss) available to common stockholders and assumes conversion of all potential shares other than the participating securities. The if-converted method uses net income (loss) available to common stockholders and assumes conversion of all potential shares including the participating securities. Dilutive potential common shares include outstanding stock options, unvested restricted share units and convertible preferred stock. We apply the two-class method in calculating income (loss) per common share as unvested share-based payment awards that contain nonforfeitable rights to dividends and preferred stock are considered participating securities. Accordingly, such securities are included in the earnings allocation in calculating income (loss) per share. The adjustment to the carrying value of the redeemable noncontrolling interest is reflected in income (loss) per common share. The components of basic and diluted income (loss) per share are as follows: PURSUIT ATTRACTIONS AND HOSPITALITY, INC. ("PURSUIT") IMPORTANT DISCLOSURES REGARDING NON-GAAP FINANCIAL MEASURES This document includes the presentation of "Adjusted Net Income (Loss)", 'Adjusted EPS', "Adjusted EBITDA", and 'Adjusted EBITDA Margin', which are supplemental to results presented under accounting principles generally accepted in the United States of America ('GAAP') and may not be comparable to similarly titled measures presented by other companies. These non-GAAP measures are utilized by management to facilitate period-to-period comparisons and analysis of Pursuit's operating performance and should be considered in addition to, but not as substitutes for, other similar measures reported in accordance with GAAP. The use of these non-GAAP financial measures is limited, compared to the most comparable GAAP measures, because they do not consider a variety of items affecting Pursuit's consolidated financial performance as reconciled below. Because these non-GAAP measures do not consider all items affecting Pursuit's consolidated financial performance, a user of Pursuit's financial information should consider net income attributable to Pursuit as an important measure of financial performance because it provides a more complete measure of the Company's performance. Adjusted Net Income (Loss), Adjusted EPS, Adjusted EBITDA, and Adjusted EBITDA Margin are considered useful operating metrics, in addition to net income attributable to Pursuit, as potential variations arising from non-operational expenses/income are eliminated, thus resulting in additional measures considered to be indicative of Pursuit's performance. Management believes that the presentation of Adjusted Net Income (Loss), Adjusted EPS, Adjusted EBITDA, and Adjusted EBITDA Margin provide useful information to investors regarding Pursuit's results of operations for trending, analyzing and benchmarking the performance and value of Pursuit's business. Additionally, we calculate the impact of foreign exchange rate variances by converting non-United States Dollar results using comparative period exchange rates and determining the change from prior period reported results. (A) Transaction-related costs and other non-recurring expenses include: 1 Transaction-related costs represent expenses related to acquisition, divestiture, and other corporate development activities, including costs for integration, separation (sale of GES), diligence, feasibility, legal, and other costs. 2 Start-up costs include expenses primarily related to the development of our new Flyover attraction in Chicago and trailing expenses related to the Flyover Toronto lease exit. 3 Represents net expenses previously allocated to/from GES that do not qualify for discontinued operations treatment. 4 Includes certain non-recoverable Jasper insurance-related costs in 2025 and non-capitalizable fees and expenses related to our shelf registration in 2024. (B) Remeasurement of finance lease obligation attributable to Pursuit represents the non-cash foreign exchange loss/(gain) included within operating expenses related to the periodic remeasurement of the Sky Lagoon finance lease obligation that is attributed to Pursuit's 51% interest in Sky Lagoon. (C) The legacy pension termination represents a largely non-cash $5.4 million settlement charge associated with the termination of the legacy Giltspur Inc. Employees' Pension Plan, which was reclassified from AOCL, in Q2'25. (D) Preferred stock and unvested share-based payment awards that contain nonforfeitable rights to dividends are considered participating securities. Accordingly, such securities are included in the earnings allocation in calculating adjusted net income (loss) per common share unless the effect of such inclusion is anti-dilutive to total undistributed income attributable to Pursuit. 2024 ($ in thousands) Q1 Q2 Q3 Q4 FY Net income (loss) attributable to Pursuit $ (25,117 ) $ 29,311 $ 48,615 $ 315,735 $ 368,544 Net income (loss) attributable to non-redeemable noncontrolling interest (923 ) 1,807 7,178 (1,505 ) 6,557 Net income (loss) attributable to redeemable noncontrolling interest (203 ) (240 ) 71 (886 ) (1,258 ) Income from discontinued operations, net of tax (3,620 ) (29,742 ) (5,323 ) (386,918 ) (425,603 ) Interest expense, net 2,922 3,937 3,461 3,862 14,182 Income tax expense (benefit) (1,654 ) 2,772 10,507 (5,300 ) 6,325 Depreciation and amortization 9,763 11,182 11,277 10,738 42,960 Restructuring charges - 1 - 3,156 3,157 Impairment charges - - 6,110 41,462 47,572 Other expense, net (A) 310 308 255 43 916 Start-up costs (B) 1,940 20 207 99 2,266 Transaction-related costs (C) 7 55 654 2,159 2,875 Integration costs - - 2 (2 ) - SG&A costs previously allocated to GES (D) 892 622 1,013 1,049 3,576 Other non-recurring expenses (E) 75 63 17 3,966 4,121 Remeasurement of finance lease obligation (F) 1,004 (182 ) (1,113 ) 1,167 876 Adjusted EBITDA $ (14,604 ) $ 19,914 $ 82,931 $ (11,175 ) $ 77,066 Adjusted EBITDA Margin (39.2 %) 19.7% 45.5% (24.4%) 21.0% ** Change is greater than +/- 100 percent Expand (A) Includes a largely non-cash $5.4 million settlement charge associated with the termination of the legacy Giltspur Inc. Employees' Pension Plan, which was reclassified from AOCL, in Q2'25. (B) Start-up costs include expenses primarily related to the development of our new Flyover attraction in Chicago and trailing expenses related to the Flyover Toronto lease exit. (C) Transaction-related costs represent expenses related to acquisition, divestiture, and other corporate development activities, including costs for integration, separation (sale of GES), diligence, feasibility, legal, and other costs. (D) Represents net expenses previously allocated to/from GES that do not qualify for discontinued operations treatment. (E) Includes a charitable pledge to support Jasper's recovery in Q4'24 and certain non-recoverable insurance-related costs and non-capitalizable fees and expenses related to our shelf registration in 2024. (F) Remeasurement of finance lease obligation represents the non-cash foreign exchange loss/(gain) included within operating expenses related to the periodic remeasurement of the Sky Lagoon finance lease obligation.
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- Hypebeast
Dos Equis and Fuerza Regida Have Partnered With Mexican American Artists for a Collaborative Capsule
Since 2015, the musica mexicana band, Fuerza Regida has brought their musical flair to Southern California and beyond. Through YouTube videos and local shows, the five-person group eventually became a cultural force – the band just recently released 111xpantia, an album that quickly topped the Billboard, Spotify, and Apple Music All-Genre and Latin Album charts and is currently the number one streaming band globally on Spotify. 1 of 2 2 of 2 Fuerza Regida's sound blends traditional música mexicana including subgenres like corridos, banda, and norteño — with global influences such as house and hip-hop, creating a bold new sonic identity. But their artistry goes deeper than just the music — their identities pave the way for other Mexican-American artists to shine. Another iconic force within Mexican culture, Dos Equis, teamed up with the group to amplify their message of spotlighting Mexican-American creatives. As part of the beer brand's latest 'Ni Perdon, Ni Permiso' campaign, celebrating the power of unapologetic self-expression through music, art and style, Dos Equis and Fuerza Regida have released a collaborative line of limited-edition merch developed by Mexican-American designers and artists, inspired by the band's authenticity. - Styling by Jose 'Imagine' Trasviña 'Ni Perdon, Ni Permiso' empowers artists to 'Own the Stage' in the same way that Fuerza Regida has with unbridled expression. The phrase, which means 'Neither forgiveness, nor permission,' is a commonly used adage within Mexican heritage; it's a call to action to stand confidently in your creative beliefs. For this project, Dos Equis translates this message through the mediums of music, art and fashion. - Styling by Jose 'Imagine' Trasviña The collection was teased at a recent private show in Houston, as the band performed in custom vests made by Mexican- American designer Jose 'IMAGiNE' Trasviña and fashion pieces designed by Bryan Escareño were on display. The rest of the collaboration's assortment are available to fans through an auction hosted on All proceeds from the auction will be donated to the Mexican American Opportunity Fund (MAOF), a nonprofit that reflects the shared commitment of Dos Equis and Fuerza Regida to uplifting the Mexican community. Chosen by the musical group, this charity supports Latino communities in California — bringing aid back to the roots where their journey first began. 'Working with Dos Equis to build this movement has been so inspiring, and we're excited to show our fans the next chapter of our partnership through these unique pieces that really embody the unapologetic spirit of the 'Ni Perdón, Ni Permiso' campaign,' said JOP of Fuerza Regida. 'Even more, being able to give back to an organization like the MOAF through this campaign is extremely rewarding given the direct impact it makes on the community that raised and supports us to this day.' Follow Dos Equis on Instagram and online for exclusive behind-the-scenes content, fashion collaboration reveals and more opportunities to engage with the 'Ni Perdon Ni Permiso' movement. If you want to take part, the auction runs from Tuesday, August 5, through Tuesday, August 19. DISCLAIMER: We discourage irresponsible and/or underage drinking. Drink responsibly and legally.
