AmBank marks 50th anniversary by sponsoring RWMF for first time
SANTUBONG (June 20): AmBank Group is marking its golden jubilee by becoming the official bank for the Rainforest World Music Festival (RWMF) 2025.
The bank group's corporate communications and marketing head Shazman Shahid said the bank was proud to be supporting one of Sarawak's most prominent cultural events.
'AmBank is the official bank for this festival this year. We are thankful to the Sarawak Tourism Board (STB), and the Sarawak government as well.
'This is our first time sponsoring an event of this nature, especially in Sarawak. It's a meaningful milestone for us as we celebrate our 50th anniversary, our golden jubilee,' he said in an interview with The Borneo Post today.
According to Shazman, the sponsorship reflects AmBank's commitment to the people, particularly in Sarawak.
'As a bank for the people, and with our tagline 'Your Bank, Malaysia's Bank, AmBank', we are always there for the community, especially the people of Sarawak.
'This initiative also aligns with the bank's long-standing relationship with the state.
'For decades, we have been supporting the people, and the Sarawak government, by extending our financial services and facilities.'
On AmBank's presence at this year's RWMF, Shazman said the bank had already set up a booth at the venue, Sarawak Cultural Village (SCV), to provide visitors with an 'immersive AmBank experience'.
'Throughout the three days, the visitors will be able to look forward to exclusive engagements, promotions and activities to bring our brand closer to the people.
'Among these, we'll be powering onsite with our payment solutions and also offering generous discounts to our credit card customers.
'So wherever they are within the nation, they will be able to use our credit card to come over and to spend during the festival,' he said.
Shazman also highlighted the alignment between AmBank's community focus and the 2025 RWMF theme, 'Connections: One Earth, One Love'.
'Our real focus is on connection.
'We want to connect with the local community, with visitors across the globe, and with many talented artists who are converging on Santubong.'
On the festival's progress over the years, Shazman said AmBank had been observing the development closely before coming on board as a sponsor.
'Of course, before we started our journey to sponsor, we had studied throughout the year.
'It (RWMF) has evolved, and more and more visitors are coming over to Santubong to celebrate the festival for three days.
'The evolution of the RWMF is just amazing, seeing it grow year by year.
'Hopefully for next year, we would be able to work together with the festival organisers as well.'
The RWMF, now in its 28th edition, continues to draw thousands of music lovers from around the globe to Sarawak for three days of cultural and musical exchanges. AmBank Kuching official bank rwmf
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