Karrion Kross Dethrones John Cena & Penta as WWE's Top Apparel Seller
Fort Worth, TEXAS - APRIL 25: John Cena addresses the crowd during SmackDown at Dickies Arena on ... More April 25, 2025 in Fort Worth, Texas. (Photo by Eric Johnson/WWE via Getty Images)
John Cena has been amazing on his farewell tour, and Penta remains hot four months after he made his WWE debut. Fans have responded, pushing Cena's St. Louis Blues-inspired T-shirt from WWE Backlash and Penta's signature mask to the top of the best-selling apparel list on WWE Shop.
However, neither item is occupying the top spot. That distinction belongs to the suddenly red-hot Karrion Kross whose 'String Them Up' t-shirt is currently in the No. 1 spot on WWE's Top-Seller apparel list.
When you consider how Kross has helped to engineer this run up the ladder and into the consciousness of WWE fans, it's pretty impressive.
After WrestleMania 41, Kross cut a soon-to-be-iconic, half-shoot interview with Sam Roberts. He targeted AJ Styles, who had just put over Logan Paul in one of the less-spirited matches of the two-day premium live event.
In case you missed it, it's here. Pay close attention to the t-shirt he's wearing. Yep, it's the one that is the top-seller on WWE Shop.
Kross' rage against the machine was brilliant because, while arguing against Paul's path to success with WWE and taking a 'shortcut,' the often-ignored Superstar is using social media to air his gripes and to make himself 'undeniable.'
In the promo, Kross mentions some advice he got from Goldberg. The wrestling icon told Kross to be a good soldier. Clearly, Kross thinks that plan has blown up in his face and he's ready to do things his way.
Rarely will you see a WWE Superstar do a better job at playing a role in their own rise. Did WWE give permission and an indirect platform for Kross to 'go rogue?' Maybe, but who cares.
All that matters is the performance, and Kross is in the midst of weaving a masterpiece of self-promotion. He is playing the game the new school way. Look at the feature he got a week ago with his wife Scarlett by his side.
Killer Kross is coming back and droves of fans are here for it–or at least on their way. Many of them figure to be wearing his t-shirt when they arrive.
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