Instagram and influencers accused of ruining luxury travel
The study by Preferred Hotels & Resorts found that affluent American travellers are experiencing "destination disillusionment" due to social-media-driven designs.
Sixty-eight per cent of respondents felt hotel designs were overly focused on being " Instagram ready", with 62 per cent describing luxury hotels as "beige".
Luxury travellers are increasingly rebelling against this " Instagram -washing backlash", with many unwilling to pay for generic accommodations or visit places popular with influencers.
The report highlights a strong desire among wealthy travellers for unique, authentic experiences and individuality over algorithm-driven itineraries or the pressure to post online.
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