Everything inside Selfridges' beauty advent calendar 2025 – plus key dates to shop
As is tradition, the 25-day bundle will be wrapped in the retailer's signature lemon yellow hue, with the same pink and gold flourishes as previous years. The included products – all 37 of them – span brands both buzzy and timeless, and lucky receivers will take home an extra two full-size products compared to 2024 (totalling 24, versus 22 previously). Best of all, unlike the Charlotte Tilbury beauty advent calendar, there's no £5 price increase, either. You get all that for the same £250 price point as last year, too.
The Selfridges advent calendar sells out every year, so taking note of the launch dates is extra important if you're hoping to bring one home. This year, it's due to launch on 1 September, but you're more likely to know exactly when by joining the waitlist. Scroll on for all the details (including a full list of contents), plus sign-up links and more.
Selfridges beauty advent calendar 2025: £250, Selfridges.com (or here for waitlist)
How much does the Selfridges beauty advent calendar cost?
Worth £1,136 (up £42 on 2024's offering), the Selfridges beauty advent is essentially a calendar and a half. It has 24 full-size products and a further 13 travel, sample and deluxe sizes. Crucially, many of these won't be found in other beauty advent calendars. If you're weighing up your options and think you might find some of these in a different calendar, think again. 35 of the 37 total items are exclusive to the Selfridges calendar, and you won't find them anywhere else.
What's inside the Selfridges beauty advent calendar for 2025?
If you're clued up on what's new in beauty, you'll likely be excited to see relative newcomer Joonbyrd included for 2025. On the other hand, if you love classic cosmetics, Jo Malone's English freesia and pear cologne will be just the ticket. As for the specifics, see the full 37 featured items here:
Charlotte Mensah manketti oil scalp scrub – mini, 50ml
Joonbyrd palm wild handwash – mini, 50ml
Amika the kure shampoo – mini, 60ml
Amika the kure conditioner – mini, 60ml
Houglass ambient lighting blush luminous flush – full-size, 4.2g
Drunk Elephant B-goldi brightening – full-size, 30ml
Gisou honey infused hair oil – mini, 20ml
Lisa Eldridge enhance and define lip pencil, fawn – full-size, 1.2g
Rodial vit C brightening tonic – full-size, 100ml
Ormond Jayne levant perfume – mini, 10ml
Moonglaze phases blushed blush stick – full-size, 7g
Sculpted by Aimee beauty base original primer – mini, 30ml
UKLash complex peptide lash serum – full-size, 3ml
Fenty hella thicc volumising mascara – full-size, 10ml
Maria Nila head and heal scalp serum – full-size, 50ml
Maria Nila scalp brush – full-size
Laneige lip sleeping mask, berry – mini, 20g
Huda Beauty faux filler jelly oil lip oil, juicy pink lady – full-size, 3.9ml
Lashify wand/ bond/lashes – full-size, 7g bond and 10mm lashes
Jo Malone London english pear and freesia – full-size, 30ml
Stila stay all day waterproof liquid eyeliner, black – full-size, 0.5ml
Mac pro locked brow gel, clear – full-size, 7.8ml
Champo leave in perfecting cream – full-size, 75ml
Color Wow dreamcoat – full-size, 200ml
Sol De Janerio Brazillian crush cheirosa 68 perfume mist – full-size, 90ml
Self Glow By James Read, sunbright tinted tan drops – full-size, 30ml
The Ordinary niacinamide 10% + zinc 1% – full-size, 30ml
Creed eladaria perfume – mini, 10ml
Charlotte Tilbury airbrush flawless setting spray – mini, 34ml
Murad cellular hydration barrier repair mask – full-size, 77g
Tatcha the silk cream – mini, 15ml
Elemis dynamic resurfacing facial pads – full-size, 14 packs
Ex Nihilo fleur narcotique perfume – mini, 7.5ml
Morphe outer spice eyeshadow palette – full-size, six-pan, 7g
Augustinus Bader the eye cream – full-size, 15ml
Refy duo brush – full-size
Selfridges beauty concierge gift card
When will the Selfridges beauty advent calendar be released?
Selfridges' 2025 beauty advent calendar will launch on 1 September, with exact times for the big day still under wraps. However, the retailer has confirmed that those signed up to the waitlist will be the first to know when the coveted calendar drops. If you like to be prepared, it's worth noting that delivery for the advent will be free, unless you're looking at nominated delivery, in which case it'll be £8.95.
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