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Samsung's Bixby brings AI-powered search to 2025 Smart TVs: What's new
Bixby on Samsung smart TVs: What's new
Smarter Bixby Answers
With a smarter Bixby, the company has focused on making AI practical, helping viewers connect with content in smarter and more natural ways. The AI-powered Bixby will understand follow-up questions and conversational context, which will allow users to ask about anything from general knowledge like 'How tall is Mount Everest?' to personalised recommendations such as 'Suggest chill playlists for a rainy day.'
Click to Search
Samsung has also expanded Bixby's role within its Click to Search feature. While watching live TV, cable, or Samsung TV Plus, users can ask about actors, shows, or broader topics and get instant answers. Bixby can even pull in information unrelated to what is playing like pasta recipes or movie suggestions.
Home Device Management With Bixby
Beyond entertainment, the smarter Bixby will also integrate with Samsung SmartThings to enable seamless control of connected devices. Users can issue commands like 'Turn off the oven' or 'Set the air conditioner to 25 degrees' straight from their TV, effectively turning it into a smart home hub.
Availability
The updated Bixby will roll out on Samsung's 2025 TV models including Neo QLED, OLED, The Frame, and QLED, starting in South Korea and will expand globally. In October 2025, Samsung will also launch an upgraded Vision AI experience, supported under its 7-year free Tizen OS upgrade program.
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