New premium collection: ‘Tommy Hilfiger New York' premieres in Florence
A total of 19 looks were shown during a presentation at the historic Palazzo Portinari Salviati. According to the company, the new designs combined the brand's preppy tradition and classic New York tailoring codes with a modern perspective. Tommy Hilfiger returns to his roots
Brand founder and designer Tommy Hilfiger explained the background of the collection. "The art of dressing elegantly is back," he emphasised in a statement. "All the inspiring icons of today's culture are opting for an upscale look, and this has given renewed energy to the traditions of tailoring and the timelessness of Savile Row."
The 74-year-old also harked back to the beginnings of his career: "When I founded my brand 40 years ago, I wanted to give these traditional codes a playful American touch," Hilfiger explained. "That's exactly what we're doing again today, opening a new chapter in the history of our menswear." Collection arrives in stores in February 2026
The new collection was set to arrive in stores at the beginning of next year. From February 2026, it would be available worldwide in selected Tommy Hilfiger stores, in the brand's online shop and at key retail partners, the company stated. Impression of the Tommy Hilfiger presentation in Florence Credits: Tommy Hilfiger This article was translated to English using an AI tool.
FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@fashionunited.com
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