The US city foreign tourists aren't snubbing amid Trump boycott
The Big Apple is expected to see 12 million foreign tourists this year, roughly the same as in 2024, according to the Wall Street Journal. During roughly the first half of the year, hotels in the Big Apple had an 82 percent occupancy rate - nearly 20 percent above the national rate.
NYC's major attractions are even outdoing their numbers from 2024, when the city hosted a near–record 64 million tourists. Broadway shows are pulling in the most audience members since 2019, before the industry was rocked by pandemic restrictions, and museums in the city are also welcoming more visitors, the WSJ reported.
'In terms of overall demand, New York is holding up well nationally,' Gabe Buerkle, senior analyst at real–estate investment firm Cohen & Steers, told the WSJ. 'New York has remained an outperformer, benefiting from domestic tourism and business demand.'
By comparison, Los Angeles - the next most popular US city among international tourists in 2024, according to a report by Euromonitor - is projected to see a decrease in international tourists this year. 'The LA Tourism and Convention Bureau is anticipating year-over-year reductions in total international visitors to LA by between 25 and 30 percent,' LAWA CEO John Ackerman told NBC.
The third most popular US city for foreign travelers, Las Vegas, has also seen fewer tourists, with visits falling 7.8 percent from March 2024 to March 2025, according to Travel Weekly. Shrinking numbers of foreign tourists in the US can be at least partly attributed to Trump's presidency . Foreign travelers say they are finding it hard to secure visas under the Trump administration's policies.
Canadian travel to the US was down 13 percent year-over-year in June, according to airport traffic through customs data, and European visitors were down 3 percent, analyst Buerkle said. Visits to the US are expected to decline by 5.1 percent in 2025, which will ultimately contribute to a $64 billion loss for the domestic tourism industry, according to Tourism Economics.
The research firm originally forecasted a nearly 9 percent tourism jump this year, a prediction that was revised late last month because of 'polarizing Trump Administration policies and rhetoric.' 'There's been a dramatic shift in our outlook,' Adam Sacks, president of Tourism Economics, told the Washington Post.
'You're looking at a much weaker economic engine than what otherwise would've been, not just because of tariffs, but the rhetoric and condescending tone around it.' Regardless of national struggles, New York City appears to be on the up and up.
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