Streaming Has Overtaken Traditional TV for the First Time Ever
Streaming became the most popular single form of TV usage years ago, but that was not its final hurdle. The juggernaut of broadcast and cable television combined meant that consumers were still using traditional TV services more than streaming overall, even if streaming was more popular than either of them individually. According to data from Nielsen, streaming just overcame this final hurdle.
Nielsen says that in May, cable television accounted for 24.1% of all TV usage and broadcast TV represented 20.1% of all viewership for a total of 44.2%. Streaming services accounted for 44.8% of total viewership, just surpassing the combined efforts of cable and broadcast. This has happened on single days, namely during large events such as the Mike Tyson-Jake Paul fight on Netflix, but streaming has never sustained that edge for an entire month.
The numbers were aided by the addition of more streaming services to Nielsen's metrics. The original list included streaming giants like Netflix, Disney+, YouTube, Hulu and Amazon's Prime Video. It was expanded to 11 total services and now includes the Roku Channel, Paramount+, Tubi, Peacock, and Warner Bros. Discovery.
The next milestone for streaming will be keeping this lead for an entire quarter. For the time being, cable and broadcast still rule that statistic, combining for 57.6% of all TV streaming in the first quarter of 2025, with streaming comprising 42.4%. Should streaming keep its current lead, the second quarter of 2025 could mark the first quarter that streaming overtakes traditional TV and holds the lead.
YouTube and Netflix winning big
YouTube led the way for streaming services at a hefty 12.5% of viewership. Following that is Netflix, which remains the largest single video-on-demand service, a title it's held for four years in a row. Rounding out the top five is Disney via Disney+ and Hulu, Prime Video, and the Roku Channel.
However, YouTube is the biggest winner. Not only does it lead all streaming services in market share, but it also has the highest share ever measured by Nielsen and leads the way in a growing segment of free, ad-supported services, also known as FAST services. The other FAST services measured by the data firm, including PlutoTV, the Roku Channel, and Tubi, combined for 5.7% of all TV viewing in May 2025, which is more than any individual broadcast network over the same time.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Forbes
13 minutes ago
- Forbes
The ‘Marie-Thérèse Pink Diamond' Fetches $14 Million At Christie's
The 'Marie-Thérèse Pink Diamond' achieved more than $13.9 million The 10.38-carat 'Marie-Thérèse Pink Diamond,' which may have been once owned by Marie Antoinette achieved more than $13.9 million (including buyer's premium), nearly double its high estimate at Christie's New York Magnificent Jewels auction on Tuesday. Its hammer price was $11.8 million. The fancy purple-pink modified kite brilliant-cut diamond has passed through French, Bavarian and Austrian imperial and royal families. In addition to its royal provenance, the gem was mounted on a ring created by renowned Franco-American jewelry artist, JAR. The pink diamond was believed to be in a group of jewels that Marie Antoinette entrusted to her coiffeur on the eve of her failed escape from Paris in 1791, hoping to one day reclaim them, Christie's said in a previous statement. These jewels were passed down to her only surviving child, Duchess Marie Thérèse de Angoulême, and later to her niece, Duchess Marie Thérèse de Chambord. 'Generations later,' Christie's said, a will identified the diamond's next known owner as Queen Marie Theresa of Bavaria, who referred to it as 'a pink solitaire diamond from Aunt Chambord.' The gem last appeared at auction in Geneva in 1996, offered by a member of a European royal family. Since then, it remained out of public view until this sale. 'The Blue Belle' 392.52-carat Ceylon sapphire sold for more than $11.3 million FEATURED | Frase ByForbes™ Unscramble The Anagram To Reveal The Phrase Pinpoint By Linkedin Guess The Category Queens By Linkedin Crown Each Region Crossclimb By Linkedin Unlock A Trivia Ladder The number two lot of the sale was the 'The Blue Belle,' a 392.52-carat sapphire that is one of the largest known sapphires in the world. It fetched more than $11.3 million (including buyer's premium). Bidding took nearly 15 minutes. About half that time was spent in near silence as auctioneer Max Fawcett, head of Christie's Geneva jewelry department, coaxed two phone bidders to increase their bids from $8.1 million to the final hammer price of $9.5 million, as seen through Christie's livestream of the sale. Like the pink diamond, The Blue Belle has its own storied history. It was unearthed as rough whose size and shape are unknown in 1926 at Pelmadula, Ratnapura. It had a 'highly prized peacock blue color and excellent clarity,' according to the documentation Christie's uncovered. It was owned by the well-known gem and jewelry dealer, Macan Markar in Colombo. British motor magnate, Lord Nuffield, acquired the gem in 1937. It is believed he planned to give it to Queen Elizabeth (later The Queen Mother) on King George VI's coronation. Instead, the jewel was sold privately and passed through several owners before appearing at Christie's Geneva auction in 2014 where it sold for $17.3 million. The sapphire is the centerpiece of an 18k white gold necklace covered in round and oval shaped diamonds. The 138-lot Christie's New York Magnificent Jewels auction was a 'white glove' sale, meaning all the lots sold, achieving more than $87.7 million, a record for a various-owner jewelry sale at Christie's in the Americas. Also among the top lots were three gem-set necklaces with historic Indian Mughal provenance, all sold well above their high estimates. A Mughal antique carved emerald necklace fetched more than $6.2 million The first is a Mughal carved emerald necklace consisting of three carved Colombian hexagonal and two carved pear-shaped Colombian emeralds with an approximate total weight of 1,150 carats. The largest emerald of approximately 470 carats is inscribed with the name 'Ahmad Shah Durr-I Durran,' founder of the Durrani Empire of Afghanistan and northwest India. It achieved more than $6.2 million, more than double its high estimate. A Mughal antique multi-gem and emerald necklace fetched more than $5.5 million The second is a Mughal multi-gem and emerald necklace featuring four Colombian emeralds weighing nearly 800 carats. The necklace is further adorned with a drop-shaped spinel bead, a baroque ruby bead and baroque natural pearls. It sold for more than $5.5 million, nearly double its high estimate. A Mughal three-strand spinel and natural pearl necklace fetched more than $3 million The third piece is a Mughal three-strand spinel and natural pearl necklace with eight inscribed stones, in the Mughal tradition of memorializing gemstones to record their royal provenance. These spinels bear the names of some of the most powerful figures in history, including Muhammad ibn Tughluq-Shah, the Sultan of Delhi, the first Mughal emperor, Babur, and emperors Jahangir and Shah Jahan. The spinels have an approximate total weight of more than 2,000 carats. The necklace fetched more than $3 million, well above its high estimate. A 66.74-carat unmounted round brilliant-cut diamond sold for 3.8 million Diamonds did well in the auction. The top lot in the group was the number three lot overall: a 66.74-carat unmounted round brilliant-cut diamond with D color, VVS1 clarity and 'excellent cut, polish and symmetry,' according to the reports. The Type IIa diamond sold for $3.8 million. A Harry Winston diamond pendant necklace sold for more than $2.4 million This is followed by a platinum and 18k white gold necklace by Harry Winston featuring a 17.50-carat pear brilliant-cut diamond of D color and VVS1 clarity, 5.01-carat round brilliant-cut diamond D-color and SI1 clarity. The remainder of the necklace is covered with round, pear, emerald and marquise diamonds. The necklace sold for more than $2.4 million, well above its high estimate. It was the number seven lot in the overall sale. A necklace with a 25.45-carat pear brilliant-cut flawless, D-color diamond fetched more than $2.3 ... More million Next is a platinum necklace centered with a 25.45-carat pear brilliant-cut flawless, D-color diamond. It fetched more than $2.3 million, besting its high estimate. It was the number eight lot in the sale. In addition, the New York auction featured a collection of approximately 26 jewels from the estate of Anne Hendricks Bass, including pieces by Van Cleef & Arpels, Bulgari, Cartier and 11 jewels by JAR. Every piece but one sold for more their high estimate. The group of jewels totaled more than $8.8 million, with some pieces fetching more than four times their high estimate. Van Cleef & Arpels diamond pendant earrings fetched nearly $2 million Among the highlights of this portion of the sale is a pair of Van Cleef & Arpels earrings featuring pear brilliant-cut D-color diamonds of 11.93 and 11.83 carats, marquise, pear-shaped and round diamonds, platinum and white gold. It sold for nearly $2 million, besting its high estimate. It was the ninth best lot in the auction. JAR sapphire, emerald and diamond necklace sold for more than $1.5 million Another highlight is a JAR necklace featuring 22 drop briolette emeralds with rows of faceted sapphire beads and round diamonds set in platinum and 18k white gold fetched $1.5 million, five times its high estimate. Van Cleef & Arpels ruby and diamond 'mystery-set' flower brooch fetched $1.5 million Another private collection titled, 'Color and Ingenuity: The Collection of Lucille Coleman,' had 'one of the most significant groups of 'mystery-set' jewels ever to appear at auction,' Christie's said in a statement. The top lot of the collection was a Van Cleef & Arpels ruby and diamond mystery-set brooch that achieved more than $1.5 million, almost three times its high estimate, setting a new world record price for a mystery set jewel sold at auction. This group of jewels totaled $7.4 million, with proceeds benefitting the late collector's philanthropic institutions. A Cartier Art Deco multi-gem and diamond shoulder brooch that sold for $340,200 Signed jewels performed well. For example, a Cartier Art Deco multi-gem and diamond bracelet achieved $831,600, nearly three times its high estimate and a Cartier Art Deco multi-gem and diamond shoulder brooch, sold for $340,200.
Digital Trends
15 minutes ago
- Digital Trends
Watch SpaceX test Starship ahead of 10th flight
SpaceX has just shared a short video showing a test firing of one of its six Starship engines in preparation for the rocket's 10th flight test. 'Single-engine static fire demonstrating an in-space burn complete as Starship prepares for our tenth flight test,' the Elon Musk-led company said in a comment accompanying the video, which was posted on X on Tuesday. Single-engine static fire demonstrating an in-space burn complete as Starship prepares for our tenth flight test — SpaceX (@SpaceX) June 17, 2025 Such static fires allow engineers to check specific components and systems on the vehicle under controlled conditions, with tests like this considered crucial for identifying potential issues before proceeding with the actual launch. Recommended Videos The Starship, which comprises the first-stage Super Heavy booster and upper-stage Starship spacecraft, is the most powerful rocket ever to fly, and will one day be used to carry crew and cargo to the moon, and possibly to Mars, too. The 10th test, when it takes place, will lift off from SpaceX's Starbase facility in Boca Chica, Texas. The last Starship flight test took place on May 27, and SpaceX is hoping to cut the turnaround time to ramp up the frequency of flights as it seeks to perfect the design of the massive 120-meter-tall vehicle. The shortest turnaround time for Starship flights so far has been 37 days, between the fifth and sixth tests, which took place on October 13 and November 19, 2024. To beat that, SpaceX will have to send the Starship skyward by July 2. Earlier this year, SpaceX was given permission by the Federal Aviation Administration (FAA) to conduct as many as 25 launches a year, equal to one every couple of weeks, though it's likely to be a while before the company reaches that high frequency. SpaceX has yet to offer any official information regarding the upcoming Starship test. Recent Starship flights have produced mixed results, though data from the missions have provided engineers with plenty of information to enable them to further refine the vehicle's systems as it edges toward making the rocket ready for duty.
Associated Press
18 minutes ago
- Associated Press
99% of Fortune-1000 Companies Lack Quantum Cybersecurity Programs as Computing Threats Accelerate
Miami, FL June 17, 2025 --( )-- Qryptonic survey of 147 CISOs reveals critical readiness gaps; JPMorgan Chase and HSBC case studies demonstrate successful quantum-secure implementations. Only 1% of Fortune-1000 companies have established funded, board-mandated quantum cybersecurity programs, according to new research from Qryptonic Research LLC. The finding comes as quantum computing advances rapidly, with recent hardware breakthroughs significantly shortening the timeline for potential encryption vulnerabilities. The survey, conducted in May 2025 with 147 Chief Information Security Officers from Fortune-1000 enterprises, found that while 74% of companies are conducting assessments or limited pilots, 25% have no quantum migration plan at all. The research highlights a dangerous gap between the accelerating pace of quantum development and enterprise preparedness. Quantum Computing Milestones Compress Timeline Recent quantum computing achievements underscore the urgency: IBM demonstrated its 'Condor' system with 1,121 qubits (December 2023) Google's 'Willow' achieved 105 error-corrected qubits, bringing RSA encryption vulnerability within a decade (December 2024) IonQ's $1.08 billion merger with Oxford Ionics targets fault-tolerant processors by 2029 (June 2025) 'The quantum computing landscape has transformed from theoretical risk to imminent business challenge,' said Jessica Gold, Head of Marketing and PR at Qryptonic. 'Organizations collecting encrypted data today face the real possibility of that data being decrypted by quantum computers tomorrow.' Industry Disparities in Quantum Readiness The research reveals significant variations across sectors: Leading adoption: Financial services (40%), government agencies (35%), and critical infrastructure Lagging sectors: Manufacturing (10%), retail (15%), and logistics This disparity is corroborated by independent research from Deloitte (November 2024) showing only 30% of organizations taking meaningful action, despite 52% assessing their exposure. Proven Implementation Paths Major financial institutions are demonstrating successful quantum-secure implementations: JPMorgan Chase deployed a Quantum-Secured Crypto-Agile Network (Q-CAN) across three U.S. data centers, achieving: 100 Gbps hybrid TLS implementation using X25519 + Kyber-768 45-day pilot with minimal latency impact (+6 ms) $30 million in new assets under management from quantum-aware clients HSBC successfully secured tokenized digital bonds using post-quantum cryptography: Achieved 1,000 transactions per second using Dilithium signatures Received FCA regulatory sandbox approval Completed first fully PQC-secured digital bond issuance in the EU Federal Investment Underscores Urgency The U.S. government has allocated $7.1 billion for federal quantum cryptography migration from fiscal year 2025-2035, with the Quantum Computing Cybersecurity Preparedness Act mandating full cryptographic inventories by 2027. 'Organizations must prepare now. The transition journey will be lengthy and demands global cooperation,' noted Matt Scholl, Chief of NIST's Computer Security Division, in 2024 guidance that led to NIST's finalization of post-quantum cryptography standards including CRYSTALS-Kyber and CRYSTALS-Dilithium. Qryptonic Offers Rapid Assessment Solution To address the critical need for quantum risk assessment, Qryptonic has developed Q-Scout™, a comprehensive cryptographic inventory service that identifies quantum vulnerabilities in seven days. The service provides: Complete cryptographic inventory from cloud to operational technology Risk-weighted scorecard aligned with NIST and ENISA standards Board-ready 12-month migration blueprint Typical identification of $3-5 million in quick-win cost savings 'You can't mitigate what you don't measure,' said Jason Nathaniel Ader, Co-Founder and Chief Innovation Officer at Qryptonic and author of The Quantum Almanac 2025-2026. 'With 99% of Fortune-1000 companies unprepared for quantum threats, immediate action is crucial for maintaining competitive advantage and ensuring long-term security.' About the Research The Qryptonic Quantum-Risk Survey was conducted in May 2025, interviewing 147 Fortune-1000 CISOs across multiple sectors through anonymous questionnaires with follow-up validation. The full research report and methodology are available at About Qryptonic Qryptonic: Post-Quantum Ready — Permanently. Qryptonic is the global leader in enterprise post-quantum security advisory, providing vendor-neutral cryptographic risk solutions for financial institutions, governments, and high-risk industries. We help organizations achieve permanent cryptographic resilience before Q-Day 2028, and keep them protected against Harvest Now, Decrypt Later attacks. Qryptonic Research LLC is a division of Qryptonic, LLC, dedicated to advancing quantum cybersecurity research and developing actionable insights for enterprise quantum readiness. Access Q-Scout™ Quantum Risk Assessment Organizations can rapidly assess their quantum vulnerability exposure with Q-Scout™, Qryptonic's NIST-aligned cryptographic inventory service backed by a $1 million guarantee. The comprehensive assessment is delivered in just seven days. For more information or to initiate your quantum risk assessment, visit or contact our enterprise team at (888) 2-QRYPTONIC. Media Contact Jessica Gold Head of Marketing and PR Qryptonic, LLC Secure Your Enterprise for the Quantum Era Offices: New York, NY | Miami, FL | Be'er Sheva, Israel Email: [email protected] Phone: +1 (888) 2-QRYPTONIC Contact Information: Qryptonic, LLC Jessica Gold 954-694-2300 Contact via Email Read the full story here: 99% of Fortune-1000 Companies Lack Quantum Cybersecurity Programs as Computing Threats Accelerate Press Release Distributed by
