M&S strawberry sandwich anger 'it's only half a sandwich'

The Herald Scotland

30-06-2025

On Twitter, one poster said: "Thought I'd probably try that strawberries and creme thing from M&S and then saw it's £2.80 for *half* a sandwich."
Thought I'd probably try that strawberries and creme thing from M&S and then saw it's £2.80 for *half* a sandwich pic.twitter.com/65VkzWGqI2 — Lea 📚 (@BlueInkRevenge) June 26, 2025
On Mumsnet, one poster said: "It's only half a sandwich and it's brioche but it's okay. Wouldn't buy again for £2.80."
On Facebook, parenting blogger Man Behaving Dadly posted as part of his review: "You get one half of a sandwich for £2.80."
This comes as the luxury food retailer may be hit with VAT charges, as HMRC do not class the treat as a sandwich.
M&S said its latest creation was inspired by Japanese 'sweet sandos', or fruit sandwiches.
M&S said: 'Inspired by the Japanese sweet sandos, recently spotted popping up in London's trendiest Japanese patisseries, our product developers have long dreamed of creating a dessert sandwich.
'With our exclusive Red Diamond Strawberries at their juiciest best, the time has finally come to create the ultimate strawberries and creme experience.
More M&S news:
'From alfresco lunches, afternoon tea at home, summer picnics, courtside snack breaks or a sweet afternoon pick me up, the Red Diamond Strawberries & Creme Sandwich is your go-to summer indulgence, wherever, whenever.
M&S Food first sold freshly made sandwiches in the 1920s, and expanded sales with pre-packed sandwiches in the 1980s.
The retailer's food halls have sold four billion sandwiches to date.