I'm a ‘midlife make-up artist' & swear by a ‘press & roll' tip – it covers eye bags & reduces the appearance of wrinkles

The Sun

a day ago

A PROFESSIONAL beauty guru has shared a simple hack to cover eye bags, whilst reducing the appearance of wrinkles.
So if you're not sure how to apply concealer correctly, you've come to the right place and will need to listen up.
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Carina, who is passionate about empowering women in their prime, is a 'midlife make-up artist' who works at a NARS counter in Southampton.
Now, the brunette beauty has demonstrated how to ensure concealer sits correctly and in the most flattering way possible under the eyes.
Posting on social media and sharing her expert advice, Carina responded to a comment that read: 'I find the concealer goes into my wrinkles and they look worse around the eyes and crows feet.'
To this, Carina stressed the importance of using the right product, that is the correct shade for you.
According to this make-up pro, to ensure your eyes don't look sunken or wrinkly, you'll need a matte product that matches your skin tone.
To demonstrate, she used the Soft Matte Complete Concealer from NARS.
But instead of just applying the concealer to the area, Carina explained that it's important to hydrate the area too.
As a result, she used a tiny amount of eye cream, the size of a rice grain, with a small amount of concealer and stressed: 'Take your concealer that matches your skin and make a little paste with that.'
Once she'd made her paste, Carina applied it lightly under her eye and then shared her simple technique, which involves using your finger, rather than a beauty blender or brush, to blend and smudge in the product.
Carina added: 'Then just press and roll, press and roll and press and roll that into the dip.'
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Following this, she confirmed: 'You might want to go over that a couple of times, but you can see that by pressing it on and also using that hydrating cream, it does look better.
'But that's because we've gone in with the same colour as our base - you'll never be able to get rid of it completely, but what you can do is try to minimise it.'
Top 40 beauty tips that have been handed down from generations
1. Never go to bed in make up
2. Moisturise daily
3. Don't pick at your spots, to avoid scarring
4. Get enough sleep to prevent tired-looking skin
5. When it comes to make-up, less is more
6. Trim your hair regularly to prevent split ends
7. Don't forget to moisturise your neck and décolletage
8. Drink a big glass of water each morning to cleanse and rehydrate
9. Gently pat your face dry with a towel instead of rubbing to avoid irritation
10. Avoid using too much heat on your hair to prevent damage
11. Remove makeup gently, especially around the eyes
12. Use a lip balm to keep your lips soft and prevent chapping
13. Put cucumbers on eyes to help reduce puffiness
14. Choose a foundation that matches your neck to avoid a mismatched face
15. Wash your face in cold water after cleansing to close pores.
16. Rinsing hair in cold water to increase the shine
17. Wear sunscreen/SPF protection every day, no matter the weather
18. Use a cold spoon to reduce under-eye puffiness
19. Use petroleum jelly to tame brows and moisturise lips
20. Test skincare products on a small patch of skin before using them all over your face
21. Never spend longer than 30 minutes in direct sunlight
22. Exfoliate your skin regularly to remove dead skin cells
23. Wear gloves on hands and socks on feet after putting cream on overnight
24. Wear brown mascara for a less harsh look
25. Apply blush to the apples of your cheeks for a natural glow
26. Wash hair in beer to make in shiny
27. Invest in a good quality eye cream
28. Keep your makeup brushes clean to avoid breakouts
29. Apply eye cream to reduce puffiness and dark circles
30. Apply a heat protectant before using styling tools on your hair
31. Brush your hair 100 strokes per day
32. Head massages for hair growth
33. Deep condition your hair weekly to keep it healthy and shiny
34. Wrap hair in a warm towel to enhance a hair treatment
35. Use a silk pillowcase to reduce hair frizz and skin wrinkles
36. Use a facial mask once a week for deep cleansing
37. Use a gentle, non-comedogenic cleanser to prevent clogged pores
38. Exfoliate your lips using your toothbrush
39. Use mayonnaise as a hair conditioner
40. Use a primer before applying foundation for a smoother finish
Carina stressed the importance of choosing a concealer that isn't a lighter colour than your foundation.
She claimed that if you do so, you will highlight the area and 'bring attention to it.'
As a result, she described this method as 'camouflaging the problem.'
The content creator acknowledged that hiding problem areas with make-up is all about 'tricks and placement' whilst 'playing with light and dark' shades.
Following this, she concluded: 'Just remember, if you're finding it goes into wrinkles, you want something that is coverage but not drying and matte.'
Beauty fans beam
Carina's TikTok clip, which was posted under the username @ primalwoman_, has clearly left many open-mouthed, as it has quickly racked up 354,800 views, 7,178 likes and 952 comments.
Beauty enthusiasts were thankful for Carina's advice, particularly those in their fifties and above.
Top beauty trends for 2025
Hayley Walker, Beauty Expert at Justmylook spoke exclusively to Fabulous about the big beauty trends for 2025.
Haircare
Hair gloss treatments are a must-have as beauty enthusiasts love the salon-quality shine and enhanced colour delivered by the trending treatment.
Hair glosses are multifunctional, as they nourish the hair while offering a vibrant, healthy-looking finish, combining 2025's core trends. This treatment is perfect for those seeking an affordable, at-home glow-up.
2025 will focus on skin repairing and texture-enhancing treatments.
Skincare
Rejuran treatment, a celebrity-endorsed procedure, will see a rise in demand this year as many seek to enhance their skin's appearance. The procedure entails injecting polynucleotides derived from salmon DNA to enhance skin texture and elasticity. 'Rejuvenation is expected to dominate 2025 skincare trends as many seek to achieve a flawless, youthful complexion.
Skincare will also include back-to-basic products for a simplified routine.
Ginseng cleansing oil and panthenol cream are among the trending products for 2025. The cleansing oil is excellent for dissolving make-up and impurities without clogging pores and is enriched with nourishing properties to leave the skin feeling and looking refreshed and radiant.
Make-up
Make-up trends will follow suit to achieve youthful and radiant looks. Under-eye brighteners will be sought-after products for delivering coverage while enhancing natural radiance. This beauty tool will complement natural beauty while improving and brightening dull skin.
Make-up looks will be bigger and bolder in 2025 with cluster lashes expected to surge this year. These lashes bring the glam to glamorous looks as they deliver dramatic volume to enhance everyday or special occasion looks.
Peel-off lip stains circulated the beauty industry in 2024 and are expected to dominate in 2025. The growing popularity of this product is due to its ability to provide long-lasting, transfer-proof colour to lips, enhancing a natural aesthetic. Additionally, cherry-coded aesthetics are expected to be everywhere this year as the deep, rich hue can be achieved using peel-off lip stains or bold lip looks for a dramatic effect.
Nails
2025 will be another year of countless, show-stopping nail trends. Goddess Nails and Aura Nails deserve an honourable mention as these designs channel an ethereal, celestial aesthetic for bold, self-expressing nails.
One person said: 'I have to say this is one of the best demonstrations for under eye make-up that I have seen. I'm 51 and love those great tips. Thank you.'
Another added: 'Thank you so much for taking time out of your day to help with these tips. I need all the help I can get.'
A third commented: 'I'm 53 and fine lines are a big problem for me!!! I am definitely going to try this. So glad to have found you here!! Thanks for the tutorial!!!'
Meanwhile, someone else beamed: 'Absolutely brilliant, what a difference that has made.'