
Japanese lunar lander falls silent while attempting a moon touchdown
The Tokyo-based company ispace said its lander dropped out of lunar orbit as planned and everything seemed to be going well. But there was no immediate word on the outcome, following the hourlong descent.
As the tension mounted, the company's livestream of the attempted landing came to an abrupt end. 'We haven't been able to confirm,' one of the commentators said in Japanese, but Mission Control 'will continuously attempt to communicate with the lander.'
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4 This image taken from video shows flight controllers at ispace Mission Control in Tokyo awaiting confirmation of their private lunar lander touching down on the moon Friday, June 6, 2025.
AP
The encore came two years after the company's first moonshot ended in a crash landing, giving rise to the name Resilience for its successor lander. Resilience carried a rover with a shovel to gather lunar dirt as well as a Swedish artist's toy-size red house for placement on the moon's dusty surface.
Long the province of governments, the moon became a target of private outfits in 2019, with more flops than wins along the way.
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Launched in January from Florida on a long, roundabout journey, Resilience entered lunar orbit last month. It shared a SpaceX ride with Firefly Aerospace's Blue Ghost, which reached the moon faster and became the first private entity to successfully land there in March.
Another U.S. company, Intuitive Machines, arrived at the moon a few days after Firefly. But the tall, spindly lander face-planted in a crater near the moon's south pole and was declared dead within hours.
Resilience was targeting the top of the moon, a less forbidding place than the shadowy bottom. The ispace team chose a flat area with few boulders in Mare Frigoris or Sea of Cold, a long and narrow region full of craters and ancient lava flows that stretches across the near side's northern tier.
4 A replica of lunar rover Tenacious (front) and Resilience, a moon lander built by Japan-based startup ispace, displayed at a live event for the progress of the Moon landing of Resilience, in Tokyo, Japan, early 06 June 2025.
FRANCK ROBICHON/EPA-EFE/Shutterstock
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Plans had called for the 7.5-foot (2.3-meter) Resilience to beam back pictures within hours and for the lander to lower the piggybacking rover onto the lunar surface this weekend.
Made of carbon fiber-reinforced plastic with four wheels, ispace's European-built rover — named Tenacious — sported a high-definition camera to scout out the area and a shovel to scoop up some lunar dirt for NASA.
The rover, weighing just 11 pounds (5 kilograms), was going to stick close to the lander, going in circles at a speed of less than one inch (a couple centimeters) per second. It was capable of venturing up to two-thirds of a mile (1 kilometer) from the lander and should be operational throughout the two-week mission, the period of daylight.
Besides science and tech experiments, there was an artistic touch.
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4 Employees of 'ispace' react as they wait for the signal from the touchdown of its lunar lander Resilience on the Moon at a venue to watch its landing in Tokyo, Japan, June 6, 2025.
REUTERS
The rover held a tiny, Swedish-style red cottage with white trim and a green door, dubbed the Moonhouse by creator Mikael Genberg, for placement on the lunar surface.
Takeshi Hakamada, CEO and founder of ispace, considered the latest moonshot 'merely a steppingstone,' with its next, much bigger lander launching by 2027 with NASA involvement, and even more to follow.
Minutes before the attempted landing, Hakamada assured everyone that ispace had learned from its first failed mission. 'Engineers did everything they possibly could' to ensure success this time, he said.
Chief financial officer Jumpei Nozaki promised to continue the lunar quest regardless of the outcome.
4 Takeshi Hakamada, 'ispace' founder and chief executive officer, reacts as he waits with employees for the signal from the touchdown of its lunar lander Resilience on the Moon at a venue to watch its landing in Tokyo, Japan, June 6, 2025.
REUTERS
Ispace, like other businesses, does not have 'infinite funds' and cannot afford repeated failures, Jeremy Fix, chief engineer for ispace's U.S. subsidiary, said at a conference last month.
While not divulging the cost of the current mission, company officials said it's less than the first one which exceeded $100 million.
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Two other U.S. companies are aiming for moon landings by year's end: Jeff Bezos' Blue Origin and Astrobotic Technology. Astrobotic's first lunar lander missed the moon altogether in 2024 and came crashing back through Earth's atmosphere.
For decades, governments competed to get to the moon. Only five countries have pulled off successful robotic lunar landings: Russia, the U.S., China, India and Japan. Of those, only the U.S. has landed people on the moon: 12 NASA astronauts from 1969 through 1972.
NASA expects to send four astronauts around the moon next year. That would be followed a year or more later by the first lunar landing by a crew in more than a half-century, with SpaceX's Starship providing the lift from lunar orbit all the way down to the surface. China also has moon landing plans for its own astronauts by 2030.
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For instance, raising conversion rates by just 2% on a $5M revenue app equals an additional $100,000 annually without increasing ad spend. Measuring ROI in North Carolina means understanding both industry-specific and region-specific benchmarks. In app development in Charlotte, NC, a fintech app may have a very different success metric than a tourism app in Asheville. Localized KPIs—such as adoption rates in Raleigh's tech-savvy population versus Winston-Salem's more traditional user base—help ensure the ROI data is contextually accurate. For example, Above Bits once worked with a healthcare client whose ROI wasn't just in revenue but in operational efficiency—reducing appointment no-shows by 18% in the first six months. The lesson? When your business operates across multiple cities in North Carolina, ROI measurement must adapt to each market's realities. Some small businesses attempt the DIY route, thinking they'll save money. 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Factor Professional Development (Above Bits) DIY / No-Code Tools Initial Cost Higher upfront investment Lower upfront cost Scalability Built for growth, flexible architecture Limited scaling options Security Enterprise-grade protocols Basic or limited Time-to-Market Optimized without quality sacrifice Fast but risk of rework Long-Term ROI Potential High, sustained over years Low to medium, often declines Maintenance Proactive and structured Reactive, self-managed This comparison shows that while DIY tools might look appealing initially, the ROI gap widens significantly over time, favoring professional development. A common ROI killer is building a great app that no one knows exists. Marketing should be integrated into the development process—not an afterthought. 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In app development in Charlotte, NC, every stage—from strategy and design to launch and maintenance—is focused on ROI. Our team understands Charlotte's competitive dynamics, the diversity of North Carolina's markets, and the technical requirements to stand out in today's crowded app stores. If you're ready to see what a truly ROI-focused app can do for your business, reach out to Above Bits today. Your journey toward a profitable and sustainable digital product starts here. TIME BUSINESS NEWS