Adobe to launch mobile app for AI image generation tool as OpenAI steps up rivalry
The design software giant said Thursday at its MAX creativity conference in London that it will release Firefly on both iOS and Android "soon," without giving a specific date.
"Creative people think on the go," Alexandru Costin, vice president of Adobe Firefly, told CNBC in an interview. "One of the visions we have is for the Firefly mobile application to become a creative partner that sits with you all the time."
Costin said that one way creatives could use its upcoming mobile app was to ask it to sketch up some ideas about an ad campaign while commuting to the office, so that by the time they arrive at work they've got a mood board to help them develop their thinking.
Adobe also announced the launch of its latest AI models, Firefly Image Model 4 and Firefly Image Model 4 Ultra, and said its new Firefly Video Model for video generation is now generally available.
The company said the new systems are capable of generating hyper-realistic pictures and videos in response to textual prompts in a "commercially safe" way, blocking the inclusion of any intellectual property.
It marks Adobe's latest push to incorporate AI into its creative tool suite and comes as the company is increasingly facing competition from well-funded AI firms such as OpenAI and Runway.
Last month, OpenAI released a native image generation feature that went viral online for its ability to produce anime images in the style of animation studio Studio Ghibli and recreate people as toy dolls.
The tool saw such huge levels of demand that OpenAI boss Sam Altman warned it was melting the company's GPUs (graphics processing units). "It's super fun seeing people love images in ChatGPT. But our GPUs are melting," Altman said on March 27.
While Adobe's Costin conceded that the competitive environment is heating up, he said the company isn't shying away from partnering with the competition. For example, Adobe has partnered up with the likes of OpenAI, Google and Runway to add their AI image generation tools to Firefly.
"Competition is great," Costin told CNBC. "We think there will be models with different personalities and capabilities."
"Third-party partnerships bring us the opportunity to not only compete — it also gives us the benefits of innovation. It's about understanding the needs of creatives, giving them the technology to help serve their needs," he added.
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He's most famous for helping fellow billionaire George Soros short the British pound in 1992's 'Black Wednesday,' a trade which netted over $1 billion. But that was just the Druckenmiller's edge lies in his clear strategy. He aims to efficiently sift through potent long-term trends, express them cleanly, and size up fast. Hence, his plays are mostly concentrated and thematic, which many in the investing punditry would consider way ahead of the curve. The strategy has clearly worked, given his $11 billion net worth—good enough to rank him 295th on Bloomberg's Billionaires Index. Much of his wealth was built post-Soros through investments he's made via his Duquesne family office. Right now, his top theme is for him, it's not about betting on the next killer app; the focus is on the entire AI value chain. That includes key chipmakers, materials suppliers, infrastructure, and cloud platforms powering AI at scale. Stanley Druckenmiller drops $132.7 million on Entegris in AI chip stock bet Stanley Druckenmiller's second-quarter buys show he's effectively targeting the backbone of the AI boom. Here's how the portfolio shifted in Q2: Major bets: Entegris: $132.7 million stake, his largest new position. Microsoft: $99.9 million added. iShares Russell 2000 ETF: $72.3 million, which shows a bullish call on small caps. Citigroup: $56.7 million, part of a rotation into big banks. Stocks sold: Capital One: Sold out of a roughly $35.4 million stake. Amazon: Exited a $26 million holding. SpringWorks Therapeutics: Exited a $27.2 million biotech position. Increased Exposure: Insmed: Boosted to $226.8 million, now one of its largest holdings. Taiwan Semiconductor: Added over 166,000 shares, raising the stake to $173.3 million. Trimmed Stakes: Coupang: Cut by 56%, leaving $123 million. Barclays: Reduced by nearly 60%, down to $28.8 Q2, the billionaire investor made a massive $132.7 million new bet on Entegris () , an AI chip stock most people haven't heard of, but one that's mission-critical in advancing AI chips. Entegris delivers the filtration systems, chemical containers, and wafer-handling tools that keep things humming at chip fabrication plants. The stuff it provides is recurring and tough to replace, while critical for getting high chip yields. Druckenmiller's team is betting that as AI chip demand soars, key manufacturers will need more of what Entegris sells. The company is also expanding its U.S. manufacturing capacity, backed by the CHIPS Act, a sign it's targeting serious long-term expansion ahead. More News: Tesla just got its biggest break yet in the robotaxi wars with a key permit Bank of America drops shocking price target on hot weight-loss stock post-earnings JPMorgan drops 3-word verdict on Amazon stock post-earnings However, that's just one piece of the puzzle. Druckenmiller also added a massive $99.9 million stake in Microsoft, a company that dominates cloud-based AI software, while opening a new position in Broadcom, which powers AI data centers along with networking chips and custom accelerators. He didn't stop there. Druckenmiller also loaded up on 166,000 shares of Taiwan Semiconductor, taking his stake to $173 million. TSMC is the most important chip foundry in the world, so in many ways that bet speaks for itself. Druckenmiller rotates into big banks AI infrastructure wasn't the only area into which Druckenmiller poured his millions in Q2, as he shifted toward traditional finance and a broader U.S. market recovery. The Duquesne Family Office opened new positions in Citigroup and Goldman Sachs, while also scooping up the Financial Select Sector SPDR Fund, a sector-wide bet on the back of healthier deal flow, trading activity, and resilient consumer credit. Many would say this is signature Druckenmiller, where, when he spots the cycle settling, he goes with the institutions that profit from it at scale. Additionally, it's also a silent nod to the improving financial plumbing, where IPO chatter is rising, M&A is slowly reviving, and rate volatility appears to be cooling off. However, the louder message came through via macro index calls. Druckenmiller initiated bullish positions on both the S&P 500 and Russell 2000 ETFs, showing confidence in the U.S. stock market's momentum and depth beyond tech megacaps. Hence, if AI drove the first leg of the rally, this setup suggests a broader 'phase two' in which Main Street stocks lead the charge. 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